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Added for You - What I've Learned About Internet Marketing From Watching TV (#1)
You may recall the scene in the film, “The Lion King,” in which Simba, having been banished from his murdered father’s kingdom, is floundering in the forest looking for sympathy from anyone who would listen to his sad tale of self-pity. He comes to a stream and, as he gazes into the waters, the form of his father appears and says: “Simba, you have forgotten who you are -- you are more than what you have become.”We all are more than wha
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topi
Job promotions are not something that happens all of a sudden. Getting promoted is not only about your growth but it is equally proportional to the benefits an organization expects you to deliver for them. In short to expect a promotion one has to prove his abilities and capability as an individual or in other words be an efficient employee.In order to achieve the status of an efficient employee one must keep the following things in mind
The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used... and the products and services the marketers are selling.
One core marketing principle is to arouse curiosity within the target market by using a benefit laden "Preview" (or teaser) technique.
There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching TV.
How does one do this? Watch TV sports shows.
These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been used in marketing for decades. Other versions of this technique were/ are used in radio
The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.
This technique is called the PREview (or teaser) 'technique'.
Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports show.
When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching the program).
The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.
So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?
The primary way to use this technique is by using articles.
These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).
Here's how you structure your article using this tried and tested preview/ teaser technique.
Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).
Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.
Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topic
Sometimes the changes in our career direction are so subtle and gradual that we fail to notice them. But the earlier you see that you’re headed in the wrong direction, the easier it is to get yourself back on course, or adjust course, if necessary.All too often, unwary workers realize they’re on the wrong track after years of time and energy have been expended. Foresight and extreme self-honesty can go a long way to prevent failure and
These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been used in marketing for decades. Other versions of this technique were/ are used in radio
The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.
This technique is called the PREview (or teaser) 'technique'.
Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports show.
When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching the program).
The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.
So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?
The primary way to use this technique is by using articles.
These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).
Here's how you structure your article using this tried and tested preview/ teaser technique.
Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).
Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.
Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topi
The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?You have two choices. You can work ha
The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.
So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?
The primary way to use this technique is by using articles.
These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).
Here's how you structure your article using this tried and tested preview/ teaser technique.
Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).
Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.
Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topi
By definition, a "work from home" job is a means of employing yourself in the place you live. There are many types of work at home people, (sometimes called WAHM, work at home mom, WAHD, work at home dad, or simply WAHP, work at home person). Some WAHP's report to a major business, some WAHP's report to a boss, but many report to no one.od your screen with--usually--meaningless jargon.These types of WAHP's are a unique sort of freelancer
These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).
Here's how you structure your article using this tried and tested preview/ teaser technique.
Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).
Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.
Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topi
Offering coupons are a common and easy way to attract new or old clients to your salon, day spa or medical spa. But what kind of client are you really attracting? And are you profitably providing that service once the coupon is redeemed?Your ideal client is not a coupon-cutter. While everyone loves a great deal, those that ONLY come to your spa or salon because of your promotional coupon are not likely to come around the second
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topic.
In this case a 3 step format is used, being...
1. Tell them what you're going to tell them (in your lecture),
2. Tell them (about the topic),
3, Tell them what you've just told them (in your lecture).
Perhaps this "preview" technique is not so much an invention of marketing but more so an aspect of Human neurology (because the attention span of an average individual is about 20 minutes). Whatever the reason, this "preview" technique works!
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