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Added for You - Find What Distinguishes You From Your Competitors
Many years ago I went into one business as CEO. The Business was losing ?1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another story, it did not die but I am sure you get my point.Whether you are CEO of a multinational or a one person business, without a marketing strategy, your products and services will not reach any one.Central to that strategy is communication - using it to attract customers and converting their interest in to sales. There are many tools for us to use ranging from direct mail and PR activities to web site
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12
If you walk the downtown of any major metropolitan city, be it New York, Chicago, Toronto, Los Angeles, or any other major city for that matter, you would be inundated with advertising – billboard ads, flyers posted to walls, transit ads, subway ads, in-store advertising, ads in washrooms, and any other place where someone can think of to get your attention.With all of the advertising that is vying for your attention, most of it is tuned out, probably because there is so much of it. Marketers are constantly looking for new ways to capture your attention. The newest trick is to paint ads on city sidewalks. Sidewalk advertising is a recent phenomenon in the city that I live in. For example, there is an ad for Absolut Vodka painted on the sidewalk
After using the USP method to uncover the uniqueness of my products and services, I continued to find them difficult to name. Because of this, I developed a list of 50 easy-to- answer questions to help me get through the process quickly. [Please allow product and service to mean the same thing for simplicity sake in this article.
First, select an equal playing competitor. If not equal, choose one that is as closely matched as possible. Even if you are selling apples, be careful on the choice of characteristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.
Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.
If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12.
Church fund raising can be a very tricky venture if you do not have certain components in order. Every year thousands upon thousands of churches and youth groups dive into the world of running a church fund raising campaign. The truth is, most of them mean well, but they are simply not qualified to do so. They could be much more prepared by following a few simple rules.This article is designed for those brave soles that have been placed in charge of raising money for their church, but really have no clue what to do next.Church Fund Raising 101Before you get too worried about how, what or where you will get your church fund raising funds you need to sit down and create a fund raising plan. The first item on your fundraising plan sh
First, select an equal playing competitor. If not equal, choose one that is as closely matched as possible. Even if you are selling apples, be careful on the choice of characteristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.
Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.
If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12
Pallets are platforms that are used for transporting or storing things. They are used especially in industries like factories, warehouses, retail, food storage, grains, chemicals, pharmaceuticals, etc. Pallets are often placed in rough industrial conditions with high humidity, pollution, and dust levels. It is thus very important to use covers for protecting the pallets.Pallet covers not only protect the pallets from dust but also provide insulation against excessive humidity, thus lowering the chance of rusting, scratches, and corrosion. They also protect wooden pallets from insects and keep the contents of the pallets safe. They also keep the pallets separated from one another. Pallet covers are a very cost-effective alternative to cardboard b
Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.
If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12
A niche can be either an industry or profession that you target or a specialized service that you offer. There is no magic answer to finding a niche however when thinking about what niche you want to target or create think about:Your previous experience - is there a field you worked in that you really enjoyed? Your skills - what are you really good at or what tasks do you enjoy doing the most? Your connections – do you have connections in a specific industry or profession that would support you in growing your business? Your dreams - is there something you’ve always been interested in and wanted to do or explore? Your passions – is there something you feel strongly about that you could target for your business? Based on this informatio
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12
Is it just me or is business getting tougher? Look around gas prices are rising and all the manufacturing jobs are going elsewhere? What should we do? The only thing certain about our economy today, is that it will look different tomorrow. How computers changed the economies of the 80's and 90's, today we deal with cheap foreign labor.The North American economy used to have an advantage in that we were well educated and technologically advanced. This allowed us to charge more, produce quicker and raise our standard of living. Margins were high which allowed more disposable income, grew our middle class and led us to more millionaires than ever before. While this had it's positives, it also had it's negatives.We have become complacent in o
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12. What physical needs/desires does your product meet?
13. Does your product sell better at different times of the year? And if so, why?
14. Are any of your competitors local? If so, where are they?
15. What is the size of your competitor’s business?
16. Where is this competitor marketing? Find their ads, always keep them in your file.
17. What age and gender are they marketing to? Is the same as yours?
18. What income level are they marketing to? What are you marketing to?
19. What type of customer care do they offer? Research and find out.
20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?
21. Do you offer a special type of advice that they don't? If so, what?
22. If you offer confidentiality, in what ways do you offer this?
23. How is your confidentiality different than your competitors? Or is it the same?
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentation or time, newsletters, or other items. What can you offer that is better?
34. Do they
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