Tags |
|
|
Links |
|
|
Added for You - Online Advertising Versus Traditional Media Advertising
The prospect of importing goods from China is both exciting and terrifying for many sellers. On one hand there is huge potential for making money from reselling wholesale goods purchased very cheaply. But on the other hand, language and cultural barriers present a number of difficulties to sellers. The main issue that everyone is worried about is payment: How do I pay? Will my money disappear?, and so on.The difficulty lies in the fact that most Chinese wholesalers will only accept Western Union and wire transfer payments. These are not secure payment options so they must be treated with caution.However, the main reason why these are the only payments accepted is that they are in fact the only payment methods available to the Chinese. Getting a credit card in China is an extremely difficult task with a lot of government regulations and strict
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert
Would you like to increase your chances of business success by 350%? The good news is that you can! Before you start working harder or learning the latest business theories so you can work smarter, try something different. You can increase your chances of success by as much as 350% by being more innovative and uncovering dramatically different ways to look at your business and develop your product or service. (***footnote #1) This is good news.Even better news is that one highly effective way to increase your innovation ability is by playing hooky from your normal business activities and learning how to have a Visioning Day.A Visioning Day is a time you set aside to remove yourself from your normal work and home life and expand your personal experiences and your thinking. It is a time where you specifically do not try to ans
If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you were using online dating sites it was a lot easier to connect with people that were genuinely interested in chatting with you and then meeting you if things were going well. Nowadays things are much different. People do not hesitate to chat online with you but suddenly stop. They might even give you their phone numbers, but if you attempt to call them, they won't return your calls and you'll never hear from them.
When you advertise on the Internet and that you get online inquiries the exact same thing happens. If you try to email or call someone after they inquired about your products or services at your site, you may leave them messages and 9 out of 10 times they won't even bother returning your calls or emailing you back.
The Internet is the most impersonal thing you'll ever come across in your lifetime. People go online, browse sites but although they may inquire at your site they do not commit to anything. They don't see you, you can't see them thus there are absolutely no commitment on their part.
More importantly, the negligible cost of posting an ad on the Internet or blasting an e-mail promotion has attracted a lot of unsavory characters to the web. Some make all kinds of ridiculous and irresponsible claims. Others are nothing more than rip-off artists.
As a result, I strongly believe that prospects are far more skeptical of promises made in online sales copy than they are of benefits promised in direct mail, television, radio, or print.
Also in direct mail, you have a much better opportunity to address all important points about your offer. A brochure or a special report gives you a lot more to present your headline and proof elements than you get on a web page or in the subject line of an email blast.
And of course, direct mail pieces tend to be longer copy and have a longer shelf life in your prospect’s home than web based campaigns do, so response differentials driven by the added copy, credibility elements and so on can be significant.
Online advertising is a lot cheaper than direct mail advertising. There are close to 12 billion pages and about 10 millions being added daily. You don't need much money to operate an online business. You can get a website for almost nothing. Online advertising is really saturated with mortgage, insurance, debt consolidation and other offers.
People are bombarded everyday with solicitations
It is very well known that online mortgage lead providers resell their leads so many times that it is not unusual to hear someone say that their online inquiry resulted in 20 or more calls. How can you possibly close a deal when that occurs?
When people seek information on a product or service online, search engines come up with hundreds of thousands of websites if not MILLIONS. It is so easy for someone to click on a text link ad, a banner or a pop ad and place an inquiry. If an online user makes 10 inquiries it means that each company has 10% chances of closing that lead. That is assuming that it is a serious inquiry. Since 1 out of 10 does not even bother replying to your emails or returning your calls, I would say that you may need 100 inquiries to close one of them.
The fundamental difference between online advertising and direct mail is that when you send a postcard or a letter to a recipient it is between you and them. They can read your offer and if they like what they see, they WILL MAKE THE EFFORT TO CALL YOU. This is an important step forward that shows a genuine interest in learning about your offer. Unlike online inquiry where online users simply fill out a form, it does not commit them to anything AT ALL. They do not interact with you, they cannot ask you questions, and thus you cannot remove their objections. If you cannot build a report with an online user NOTHING WILL HAPPEN.
People buy from people they like and trust.
When someone reads your mail piece, the only way they can find out more about your offer is by CALLING YOU. The fact that they call you shows that they are more serious about their inquiry. Once you can speak to them, they can ask you questions and you can answer their objections. That is the only way a sale can happen.
If everything goes very well, they may move forward on your offer without shop around. As a matter of fact this past Friday an individual in New York called me and inquired about marketing services. At the end of the conversation he was so pleased about our conversation that he told me: "You are the first one I talk to and I will not call anybody else". BANG!!!
That is why you should never underestimate the power of direct mail, radio, and TV advertising. When you advertise using those mediums people have to call you and at that time you get a real chance to prove that your have a fabulous offer that they cannot decline or they'd be foolish. You can build a report with the individual and if everything goes well people won't even bother shopping around, and if they do, they will certainly not call 10 companies.
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert
We have just finished our survey of Medina OH for a possible location for a car wash. We believe an upscale car wash in this market would be excellent and well received by the growing middle class consumer there. In Akron and Medina area there are many very nice and updated car washes. The level of sophistication is representative of the auto industry influence there and the love for the car, being clearly an extension of people’s personality, right away you notice that people love their cars. Many new models and SUVs as well as many custom street rods and high end luxury sedans.We immediately noticed more red cars there then in most places, meaning people also identify you by your car, Everyone knows this unspoken language of who you are and what level you view yourself and how you want to be judged. All good for car and aftermarket auto sectors there
More importantly, the negligible cost of posting an ad on the Internet or blasting an e-mail promotion has attracted a lot of unsavory characters to the web. Some make all kinds of ridiculous and irresponsible claims. Others are nothing more than rip-off artists.
As a result, I strongly believe that prospects are far more skeptical of promises made in online sales copy than they are of benefits promised in direct mail, television, radio, or print.
Also in direct mail, you have a much better opportunity to address all important points about your offer. A brochure or a special report gives you a lot more to present your headline and proof elements than you get on a web page or in the subject line of an email blast.
And of course, direct mail pieces tend to be longer copy and have a longer shelf life in your prospect’s home than web based campaigns do, so response differentials driven by the added copy, credibility elements and so on can be significant.
Online advertising is a lot cheaper than direct mail advertising. There are close to 12 billion pages and about 10 millions being added daily. You don't need much money to operate an online business. You can get a website for almost nothing. Online advertising is really saturated with mortgage, insurance, debt consolidation and other offers.
People are bombarded everyday with solicitations
It is very well known that online mortgage lead providers resell their leads so many times that it is not unusual to hear someone say that their online inquiry resulted in 20 or more calls. How can you possibly close a deal when that occurs?
When people seek information on a product or service online, search engines come up with hundreds of thousands of websites if not MILLIONS. It is so easy for someone to click on a text link ad, a banner or a pop ad and place an inquiry. If an online user makes 10 inquiries it means that each company has 10% chances of closing that lead. That is assuming that it is a serious inquiry. Since 1 out of 10 does not even bother replying to your emails or returning your calls, I would say that you may need 100 inquiries to close one of them.
The fundamental difference between online advertising and direct mail is that when you send a postcard or a letter to a recipient it is between you and them. They can read your offer and if they like what they see, they WILL MAKE THE EFFORT TO CALL YOU. This is an important step forward that shows a genuine interest in learning about your offer. Unlike online inquiry where online users simply fill out a form, it does not commit them to anything AT ALL. They do not interact with you, they cannot ask you questions, and thus you cannot remove their objections. If you cannot build a report with an online user NOTHING WILL HAPPEN.
People buy from people they like and trust.
When someone reads your mail piece, the only way they can find out more about your offer is by CALLING YOU. The fact that they call you shows that they are more serious about their inquiry. Once you can speak to them, they can ask you questions and you can answer their objections. That is the only way a sale can happen.
If everything goes very well, they may move forward on your offer without shop around. As a matter of fact this past Friday an individual in New York called me and inquired about marketing services. At the end of the conversation he was so pleased about our conversation that he told me: "You are the first one I talk to and I will not call anybody else". BANG!!!
That is why you should never underestimate the power of direct mail, radio, and TV advertising. When you advertise using those mediums people have to call you and at that time you get a real chance to prove that your have a fabulous offer that they cannot decline or they'd be foolish. You can build a report with the individual and if everything goes well people won't even bother shopping around, and if they do, they will certainly not call 10 companies.
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert
GROUP DECISION MAKING -- IDENTIFY THE PROBLEM: Tell specifically what the problem is and how you experience it. Cite specific examples. --“Own” the problem as yours and solicit the help of others in solving it rather than implying that it’s someone else’s problem that they ought to solve. Keep in mind that if it were someone else’s problem, they would be bringing it up for discussion. --In the identification phase of problem-solving, avoid references to solutions. This can trigger disagreement too early in the process and prevent ever making meaningful progress. --Once there seems to be a fairly clear understanding of what the problem is, this definition should be written in very precise language If a group is involved, it should be displayed on a flip chart or chalkboard.GROUP DECISION MAKING -- CLARIFY THE PROBLEM: This step is most important when wo
People are bombarded everyday with solicitations
It is very well known that online mortgage lead providers resell their leads so many times that it is not unusual to hear someone say that their online inquiry resulted in 20 or more calls. How can you possibly close a deal when that occurs?
When people seek information on a product or service online, search engines come up with hundreds of thousands of websites if not MILLIONS. It is so easy for someone to click on a text link ad, a banner or a pop ad and place an inquiry. If an online user makes 10 inquiries it means that each company has 10% chances of closing that lead. That is assuming that it is a serious inquiry. Since 1 out of 10 does not even bother replying to your emails or returning your calls, I would say that you may need 100 inquiries to close one of them.
The fundamental difference between online advertising and direct mail is that when you send a postcard or a letter to a recipient it is between you and them. They can read your offer and if they like what they see, they WILL MAKE THE EFFORT TO CALL YOU. This is an important step forward that shows a genuine interest in learning about your offer. Unlike online inquiry where online users simply fill out a form, it does not commit them to anything AT ALL. They do not interact with you, they cannot ask you questions, and thus you cannot remove their objections. If you cannot build a report with an online user NOTHING WILL HAPPEN.
People buy from people they like and trust.
When someone reads your mail piece, the only way they can find out more about your offer is by CALLING YOU. The fact that they call you shows that they are more serious about their inquiry. Once you can speak to them, they can ask you questions and you can answer their objections. That is the only way a sale can happen.
If everything goes very well, they may move forward on your offer without shop around. As a matter of fact this past Friday an individual in New York called me and inquired about marketing services. At the end of the conversation he was so pleased about our conversation that he told me: "You are the first one I talk to and I will not call anybody else". BANG!!!
That is why you should never underestimate the power of direct mail, radio, and TV advertising. When you advertise using those mediums people have to call you and at that time you get a real chance to prove that your have a fabulous offer that they cannot decline or they'd be foolish. You can build a report with the individual and if everything goes well people won't even bother shopping around, and if they do, they will certainly not call 10 companies.
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert
You only get one chance to make a first impression. If you aren't using your first contact to really connect with your audience, you may as well forget it. Unfortunately, too many loan officers are trying to capture the attention of real estate agents, but for all their efforts, they might as well be speaking another language.What do you think an agent considers the most important problem or service that you could offer? Do you think it is customer service, competitive rates, referrals or leads, qualifying home buyers, etc? If you answered yes, you may not have spent much time around agents.Like most of us, real estate agents are interested in the things that affect them directly - listings, sales, commissions, referrals, open houses, and marketing. Finding the most competitive rate on a loan doesn't mean a thing to them. Th
People buy from people they like and trust.
When someone reads your mail piece, the only way they can find out more about your offer is by CALLING YOU. The fact that they call you shows that they are more serious about their inquiry. Once you can speak to them, they can ask you questions and you can answer their objections. That is the only way a sale can happen.
If everything goes very well, they may move forward on your offer without shop around. As a matter of fact this past Friday an individual in New York called me and inquired about marketing services. At the end of the conversation he was so pleased about our conversation that he told me: "You are the first one I talk to and I will not call anybody else". BANG!!!
That is why you should never underestimate the power of direct mail, radio, and TV advertising. When you advertise using those mediums people have to call you and at that time you get a real chance to prove that your have a fabulous offer that they cannot decline or they'd be foolish. You can build a report with the individual and if everything goes well people won't even bother shopping around, and if they do, they will certainly not call 10 companies.
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert
While it is tempting to just leap into a new business because of it’s exciting possibilities, a few key planning points will vastly increase your chances of success. These steps aren’t difficult, but they’re easy to skip. Many businesses ultimately depend on a slim profit margin, so planning can really help the process. Too many restaurant patrons, for instance, assume that running a restaurant seems fun because of the many restaurants they have visited, but restaurants have an especially high failure rate.One of the key factors in planning a business model is simply researching the demand for your product. If you are great at making kitty blankets, for instance, it’s worth checking out to see if there is a market for it. The entrepreneur may find that there are three times as many potential customers for dog blankets, and by simply adding dogs t
The Internet offers none of that. I talked to another individual this past Friday, we had a great conversation. I taught him a lot about online lead generation companies. As I was did that he started asking me if I had heard of 5, 6 companies. Most of them I had never heard of. I couldn't believe all those companies he was trying to contact to get mortgage leads. That conversation just proved me that I was right in my thinking. Search engines come up with a long list of companies so it is very easy for online users to contact many advertisers. That dramatically reduces your chances of closing a deal.
Shared Direct Mail Advertising
Sure direct mail, or radio advertising is a lot more expensive but it is also a lot more effective. You should seriously think about using Shared Direct Mail or Media Insert advertising to cut your cost of advertising.
I found a local newspaper that offers me 10,000 8,5 x 5,5 full color inserts for just $370. And guess what? I am going to ask another company to advertise on the other side of the flyer and we will split the cost. Where can you find 10,000 flyers printed and distributed for just $185? Everywhere as long as you keep searching for good ideas.
What do I mean by good ideas? COST EFFECTIVE MARKETING SOLUTIONS that can give you great return on your investment. As online advertising space keep being more and more crowded everyday and as search engines keep changing their algorithm, you should NOT depend on online advertising to build a long-term business. If you do so , it could mean serious trouble sooner or later. Remember that technology changes very fast.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/29271/added4u-Online-Advertising-Versus-Traditional-Media-Advertising.html">Online Advertising Versus Traditional Media Advertising</a>
BB link (for phorums):
[url=http://www.added4u.com/article/29271/added4u-Online-Advertising-Versus-Traditional-Media-Advertising.html]Online Advertising Versus Traditional Media Advertising[/url]
Related Articles:
Medical Billing - Software Registration
Use Your Invoice to Increase Your Value!
Bookmark it:
|