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Added for You - Loyalty Cards Systems - Beware, Some Should Be Avoided
The best work at home job opportunities are those that doesen't require you to invest money on them, are easy to do, you are in control of your time, its scalable and its profitable.But its not as simple to find a work at home job that you really like and its profitable. There are a lot of site where you can find jobs to work on, some of those are monster.com, careerbuilder.com, craigslist.com and many others.On those sites you will find many job opportunities on your geographic location and some opportunities to work from home. But sometimes wi
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplie
Government Finance Divisions manage the execution of the fiscal policy: management of the taxation and tax audit processmanagement of the budget execution process Within the taxation framework, each State aims to support its taxation policy: Support the efficient capture and processing of tax declarationsAssure the collection of tax revenue according to plansManage and reduce the risk of Citizen non-compliance: reduce tax evasion levels and fight financial crimeSupport the analysis of alternative f
The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to the waiter, who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.
This is simple price discounting based on repeat purchases. No other marketing activities are carried out - either by the loyalty card company, or by the restaurant - to proactively influence the number of times the card holder frequents the restaurant - they rely solely on the meal discount to attract customers back for more meals.
This is a system that is woefully underexploited.
I asked about the level of detail that was transmitted to the card site - and was once again disappointed - only the total meal cost was transmitted. The customer profile that was being created was extremely superficial. My view was further confirmed when I asked whether the 'significant other', or other family members' details were collected. Once again, no.
The key things wrong with this service offering:
- Lack of transaction details. These days, with broadband communication and high volume data disks, there is really no excuse not to collect data at transaction level.
- The simple act of recording the bill at individual meal item level opens up a wealth of information:
- Number of main meals - if there are children in the family unit (provided during signup), analysis of the bill will provide a clear indication of whether the whole family always eats out, or if on occaision the parents treat themselves to a quiet night on their own - possibly anniversaries, or birthdays, or just a regular night away from the kids.
- Types of meals - red meat, fish, vegetarian - which could be used for special promotions
- Beer, cheap wine, or expensive wine drinker
If you had the above information at your finger tips, who would you rather focus your marketing efforts on to get to come back to your restaurant - the family of six that buys budget meals, and drinks beer and soda, or 3 couples ordering starters, high-priced meals, drinking quality wine, and finishing off with expensive liqueurs?
- Even recording the value of the tip could be useful. A usually-generous tipper who awards a low tip (possibly to a new waiter) is giving a clear indication of a bad experience. This information could be used by the restaurant owner to contact the customer within a few days to establish what was wrong with the meal or service, and to invite the customer back with an offer of a generous discount for the next meal.
- Not getting the details of the 'significant other' and details of any children prevents marketing to special days. Its pretty pointless merely getting the birthday of the cardholder - it's not that compelling to get an SMS or postcard suggesting that you treat yourself to a special night out. It's far more effective to receive a prompt to take your significant other out for that special meal. Children's birthdays are another opportunity to encourage the family to come out to the restaurant for a slap-up meal -but this is only possible if you take the trouble to collect the data...
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplier
The term "data" refers to primary details or numerical facts relating to an event or transaction. Data is stored and maintained on a computer or network. Computer Software like HiTech Financial Accounting process this electronic data. Data is also maintained as hardcopy or paper print. Since accounting limits itself only to those transactions and events which are financial in character, therefore, accounting data will consist of facts, financial in nature, relating to transactions and events of a business entity for the accounting period. Moreover, accounting
This is a system that is woefully underexploited.
I asked about the level of detail that was transmitted to the card site - and was once again disappointed - only the total meal cost was transmitted. The customer profile that was being created was extremely superficial. My view was further confirmed when I asked whether the 'significant other', or other family members' details were collected. Once again, no.
The key things wrong with this service offering:
- Lack of transaction details. These days, with broadband communication and high volume data disks, there is really no excuse not to collect data at transaction level.
- The simple act of recording the bill at individual meal item level opens up a wealth of information:
- Number of main meals - if there are children in the family unit (provided during signup), analysis of the bill will provide a clear indication of whether the whole family always eats out, or if on occaision the parents treat themselves to a quiet night on their own - possibly anniversaries, or birthdays, or just a regular night away from the kids.
- Types of meals - red meat, fish, vegetarian - which could be used for special promotions
- Beer, cheap wine, or expensive wine drinker
If you had the above information at your finger tips, who would you rather focus your marketing efforts on to get to come back to your restaurant - the family of six that buys budget meals, and drinks beer and soda, or 3 couples ordering starters, high-priced meals, drinking quality wine, and finishing off with expensive liqueurs?
- Even recording the value of the tip could be useful. A usually-generous tipper who awards a low tip (possibly to a new waiter) is giving a clear indication of a bad experience. This information could be used by the restaurant owner to contact the customer within a few days to establish what was wrong with the meal or service, and to invite the customer back with an offer of a generous discount for the next meal.
- Not getting the details of the 'significant other' and details of any children prevents marketing to special days. Its pretty pointless merely getting the birthday of the cardholder - it's not that compelling to get an SMS or postcard suggesting that you treat yourself to a special night out. It's far more effective to receive a prompt to take your significant other out for that special meal. Children's birthdays are another opportunity to encourage the family to come out to the restaurant for a slap-up meal -but this is only possible if you take the trouble to collect the data...
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplie
Businesses uses a range of different means to get their product/service to the customer. Obviously, it is important that you choose a means of distribution that is right for your market while at the same time being aware of alternatives that might gain you access to further markets.One of the mostly and common distribution method will be starting a retail outlet. This general term covers everything from the marketstall to large department stores and hypermarkets. The main advantages and disadvantages of selling through your own retail outlet are shared
- Number of main meals - if there are children in the family unit (provided during signup), analysis of the bill will provide a clear indication of whether the whole family always eats out, or if on occaision the parents treat themselves to a quiet night on their own - possibly anniversaries, or birthdays, or just a regular night away from the kids.
- Types of meals - red meat, fish, vegetarian - which could be used for special promotions
- Beer, cheap wine, or expensive wine drinker
If you had the above information at your finger tips, who would you rather focus your marketing efforts on to get to come back to your restaurant - the family of six that buys budget meals, and drinks beer and soda, or 3 couples ordering starters, high-priced meals, drinking quality wine, and finishing off with expensive liqueurs?
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplie
When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.Why?To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside their heads and figuring out what makes them tick, understanding the doub
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplie
Trion, a division of Fedders Corporation, has developed an innovative mist collector called the Mini Mist Eliminator (Mini M.E.). Virtually all screw machines, CNC machines, surface and centerless grinders use water-soluble, synthetic and petroleum coolants to protect cutting tools and parts. The mists associated with these coolants can be harmful to the health of the machine operator through inhalation and contact with the skin and eyes. Based on potential health risks, the National Institute for Occupational Safety and Health (NIOSH) has established reco
Hopefully the above points have provided some ideas as to how basic transaction data can be used effectively by an information analyst or direct marketer.
If you are approached by a vendor to implement a loyalty scheme, or you are thinking about calling for proposals from scheme suppliers, make sure that you investigate the level of data detail that each supplier collects.
If data is recorded at line item level - i.e. product ID, quantity, and price - then you will have a wealth of sales data that you can start using for a variety of campaigns. If they only provide you with a bill total per meal, then I suggest you look elsewhere for a more effective loyalty card scheme.
© 2005 Intellinova (Pty) Ltd. - All Rights Reserved This article may be reprinted, provided it is published in its entirety, includes the author bio information, and all links remain active.
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