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Added for You - 5 Ways to Use Your Business Cards More Effectively
A few cool learnings from the NRA Show that you can apply to your business.Not only was the show full of vendors and exhibits, but there were also a number of educational programs from which these gems were taken. The common thread? It’s all about creating systems that can be replicated shift to shift, store to store.Thom Crosby, president of Pal’s Sudden Service (and 2001 Malcolm Baldrige Quality Award Winner). Pal’s is all about systems --- to the tune of an av
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave th
When it comes to manning your company, you should aim to know absolutely everything that goes in and out of it. From how much profit the company makes monthly to employee satisfaction. And because it is the company’s duty to know as much as possible, an employee performance appraisal is highly recommended to be done every now and then so that the company will be able to determine what employees are performing well and which ones are in need of improvement.1. Know Before Yo
When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expensive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new car that was only good the following day.
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave the
Jim Cathcart developed and characterized “Relationship Selling” as a system to describe and teach the paramount importance of the interpersonal relationship in business and the conduct of business around the world. Mr. Cathcart has transformed the business world by instilling the values of simple human kindness and contact back into the conduct of the business day. Too bad Mr. Cathcart doesn’t teach disaster preparedness.When I look at my market today, I am as amazed as Ji
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave th
Liberty League International (LLI) is well known over the internet. It has been around for a while, which is normally good. However, with LLI there are too many reasons that one should not join.I have researched the internet for over a year, evaluating opportunities. I took a long hard look at Liberty League and decided that LLI was not right for me. I used an extensive process, which I recommend you use to determine whether or not a home based business opportunity is righ
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave th
The Problem: Over the last few months we have published articles with business process improvement ideas from lean, six-sigma and the theory of constraints. Many leading organisations have used them to transform their organisations. Yet many more have tried them and failed to obtain the exponential improvements promised. For all the popularity of various improvement initiatives and management fads that have come and gone, the truth is that in majority of the cases t
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave th
Business success is dependent on a variety of factors –a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones. While customer service is a part of marketing, it can be segregated as a separate field on its own. It’s important to define the term customer service before we proceed. Customer service includes all aspects of interaction with a customer and speaks to the organization’s im
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave them where you spend your money
Just last night I went to eat at a Mexican restaurant, and sitting on the counter I saw about 30 cards for a car salesman sitting in a plastic business card holder. I asked the girl at the counter why they were there and she said "He said he was going to leave them for customers."
This is just one example of somewhere you could leave your business cards. Other places include barber or beauty shops, medical offices including dentists, family medicine, chiropractors, and hospitals.
These places are prime territory!
Remember to ask if they mind, and tell they how much you appreciate it.
5. Ask for an opinion
"Can I ask you a quick question? What do you think of my new business card design?" Then you hand them a business card.
No matter what they say, now they have your business card. When they try to hand it back, tell them you had thousands printed, and they can have that one.
Thank them for their time and tell them if they ever need what you sell or promote, your contact information is on the card.
If you were able to implement just one of these 5 ideas each day, you would have more business that you could handle!
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