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Added for You - How Gratitude Works
Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you know.The absolute best way to ensure your trade show booth has just the right combination or class and sass is to hire graphic design experts to create the perfect trade show booth for your business.Yes,
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a not
A call center is a centralized office of a company that answers incoming telephone calls from customers. A call center may be an office that makes outgoing telephone calls to customers by the means of telemarketing. Such an office may also responds to letters, faxes, e-mails and similar written correspondence.Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today's business environment demands that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to
1. It won’t get tossed out with the rest of the junk mail.
2. It builds a genuine bond with the recipient.
3. It’s personal, a 1:1 “marketing touch,” and customized.
4. It costs less than 40 cents.
5. It takes less than 10 minutes to do.
6. It requires no expensive investment.
7. It’s low-tech, but high-touch.
8. It’s a great way to turn downtime and waiting into productive marketing time.
9. It’s rarely used and sets you apart from the crowd.
10. It gets a higher response than any other marketing tactic you could use.
What is this amazing tool? A thank you note. Okay, wait…before you roll your eyes and stop reading, take a quick look at happens when you use this one simple tool:
“Thank you for your note. I’ve never been so impressed. It made me stop and send this email to you. When can we meet?”
“I’d like to say thank you for the note. Really nice touch—you’ve made an impression. Yeah, I’d definitely like to talk more.”
“Thank you for the personalized note. It is a very nice touch and will motivate me to think more about the marketing skills you taught me in your class. I will do my best to inform my management and colleagues about the value of your class and the services offered by TurningPointe Marketing.”
“Thanks for the nice card! I pinned it up in my office as it made my day!”
I can’t tell you the number of times I’ve walked into a prospect or client’s office and my note is propped on their desk or pinned to the bulletin board. Can you say the same of your marketing materials?
Here’s when I send a handwritten note. I’m sure you can think of more opportunities, as well:
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a note
Before sticking your head into one of the many consignment thrift shops around, there are some words and phrases that can be good to have defined. Many times people are confused by terms such as consignment, thrift and resale. What is the difference. Lets take a look at that.One could argue that all shops that sell more or less used consumer goods are resale shops, but it is possible to clarify the distinctions here. A thrift shop is owned by a not for profit organisation. A consignment shop takes your merchandise and when it is sold you receive usually between 40-60% of the sales price. The so called res
7. It’s low-tech, but high-touch.
8. It’s a great way to turn downtime and waiting into productive marketing time.
9. It’s rarely used and sets you apart from the crowd.
10. It gets a higher response than any other marketing tactic you could use.
What is this amazing tool? A thank you note. Okay, wait…before you roll your eyes and stop reading, take a quick look at happens when you use this one simple tool:
“Thank you for your note. I’ve never been so impressed. It made me stop and send this email to you. When can we meet?”
“I’d like to say thank you for the note. Really nice touch—you’ve made an impression. Yeah, I’d definitely like to talk more.”
“Thank you for the personalized note. It is a very nice touch and will motivate me to think more about the marketing skills you taught me in your class. I will do my best to inform my management and colleagues about the value of your class and the services offered by TurningPointe Marketing.”
“Thanks for the nice card! I pinned it up in my office as it made my day!”
I can’t tell you the number of times I’ve walked into a prospect or client’s office and my note is propped on their desk or pinned to the bulletin board. Can you say the same of your marketing materials?
Here’s when I send a handwritten note. I’m sure you can think of more opportunities, as well:
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a not
One of the newest jobs available today is a virtual assistant. With so many jobs being completed through the internet, having virtual office staff only makes sense. It helps companies keep down overhead, and allows more workers the flexibility to telecommute. While there are training programs to teach you how to become a virtual assistant, many people already possess the skills needed. You simply need to learn to market yourself, showing the potential employer you’re the perfect person for the job.Where to find a job as a virtual assistant: There are virtual assistant associations found on the internet t
“I’d like to say thank you for the note. Really nice touch—you’ve made an impression. Yeah, I’d definitely like to talk more.”
“Thank you for the personalized note. It is a very nice touch and will motivate me to think more about the marketing skills you taught me in your class. I will do my best to inform my management and colleagues about the value of your class and the services offered by TurningPointe Marketing.”
“Thanks for the nice card! I pinned it up in my office as it made my day!”
I can’t tell you the number of times I’ve walked into a prospect or client’s office and my note is propped on their desk or pinned to the bulletin board. Can you say the same of your marketing materials?
Here’s when I send a handwritten note. I’m sure you can think of more opportunities, as well:
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a not
One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.It doesn't sound easy at first.Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?Few an
“Thanks for the nice card! I pinned it up in my office as it made my day!”
I can’t tell you the number of times I’ve walked into a prospect or client’s office and my note is propped on their desk or pinned to the bulletin board. Can you say the same of your marketing materials?
Here’s when I send a handwritten note. I’m sure you can think of more opportunities, as well:
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a not
That's a lyric from songwriter and musician Neil Innes. It amuses me as a song, but in real life, I'm strongly opposed to the message.I like individual excellence rather than conformist, defeatist, mediocrity. If those words means something to you too, here's what it takes to rise far above the rest of the field - 'massive action'.Thinking is great, it's definitely got its uses, but action trumps thinking. You can have the most brilliant thoughts, the greatest ambitions, conceive wonderful inventions, but until you've taken action, they have no more existence than a computer file you close without
1. After a meeting to thank a prospect.
2. After a networking event, particularly to people with whom you had a genuinely good conversation.
3. When you earn new business.
4. When a client recommits to you by giving you more business.
5. When someone gives you a referral (whether it pans out or not).
6. When someone consistently gives you repeated referrals. Often, I send more than a note: anything from a $5 gift card to a high-end basket of their favorite goodies or tickets to an event should accompany a note when they’re been really good to you.
7. After you give a talk. I know it’s daunting, especially if your audience climbs above 30. But the payback is amazing. There are ways to “systematize” this, so that you don’t have to hand-write every single note yourself. Send me an email, and I’ll let you in on my secret process. Also, send a note to your sponsor, host, other speakers, and any co-panelists.
8. If you’re new to a committee or board – or welcoming someone new to yours – send a note to each member.
9. After a kick-off meeting, retreat, or visit with a new client – to everyone that was at the meeting, if possible. I also like to send thank-you’s to key support staff that were involved (i.e., meeting planners, secretaries, A/V technicians, vendors, etc.).
10. When you’ve ended with a client.
For tips on how to give thanks, keep reading…
1. Above all, be genuine. If you don’t feel grateful or don’t mean what you write, don’t bother. You’ll resent it, won’t make it a habit, and the recipient will know it’s hollow.
2. Do them immediately (i.e., the next day). I’ve found that if I don’t, chances are I won’t later. This is more about discipline than it is about creativity or a big marketing budget.
3. Make them a habit. On average, I do three notes every morning before I turn to other priorities. In less than a half hour, I start every day off with a high-impact marketing action.
4. Use a professional note card – I find that a 4” x 5” folded card is perfect. Mine are an exact replica of my business card, which creates a consistent “identity” after someone has received my business card at, say, a networking event. I slip the
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