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Added for You - Your Elevator Speech - Have You Updated Yours Recently?
People often see marketing online as completely different to what you find in the real world, however this is most definitely not the case. Imagine, for example, you run a store selling say sports equipment. Do you think the best place to put a billboard or poster for your business would
-= Project
To achieve business growth, you need to focus on your strengths and hire others to take care of the rest.Unfortunately, entrepreneurs often fail to employ this fundamental business growth strategy.Whether it’s driven by pride or fear, I meet many entrepreneurs who have diff
Every great elevator speech needs to answer these key questions:
1. Who am I? (introduce yourself)
2. What business am I in?
3. What group of people do I service? (be specific – do you have a niche?)
4. What is my USP (Unique Selling Proposition)? What makes me different from the competition?
5. What benefits do my customers derive from my services?
Instead of saying this:
Hi - I'm Jean Hanson and I'm a virtual assistant. A virtual assistant is an off-site administrative assistant . . . (yawn)
Say this:
Hi - I'm Jean Hanson and I'm a virtual assistant. What I do is give my clients more time so that they can grow their business and make more money!
Here are some ways you can enhance your introduction:
-= A good elevator speech needs to be practiced so it rolls off your tongue and sounds perfectly natural. You may feel funny about doing this at first, but try practicing in front of a mirror. Also practice your speech in the car on the way to the event.
-= Project a
During my early days of employment in the late 80's, the company I worked with engaged a consultant to get the company certified in ISO9002 QMS. I was one of the working committee then. Training was provided, followed by documentation of all our processes. A simple guideline was given t
2. What business am I in?
3. What group of people do I service? (be specific – do you have a niche?)
4. What is my USP (Unique Selling Proposition)? What makes me different from the competition?
5. What benefits do my customers derive from my services?
Instead of saying this:
Hi - I'm Jean Hanson and I'm a virtual assistant. A virtual assistant is an off-site administrative assistant . . . (yawn)
Say this:
Hi - I'm Jean Hanson and I'm a virtual assistant. What I do is give my clients more time so that they can grow their business and make more money!
Here are some ways you can enhance your introduction:
-= A good elevator speech needs to be practiced so it rolls off your tongue and sounds perfectly natural. You may feel funny about doing this at first, but try practicing in front of a mirror. Also practice your speech in the car on the way to the event.
-= Project
Are you a beacon of light or a blowtorch?I want you to imagine that I go to your office when you are not there. While I’m at your office, I decide to survey the team that reports to you.The subject of the survey? Well, it’s a survey about you as a leader. I want them to tell me ab
Instead of saying this:
Hi - I'm Jean Hanson and I'm a virtual assistant. A virtual assistant is an off-site administrative assistant . . . (yawn)
Say this:
Hi - I'm Jean Hanson and I'm a virtual assistant. What I do is give my clients more time so that they can grow their business and make more money!
Here are some ways you can enhance your introduction:
-= A good elevator speech needs to be practiced so it rolls off your tongue and sounds perfectly natural. You may feel funny about doing this at first, but try practicing in front of a mirror. Also practice your speech in the car on the way to the event.
-= Project
The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the right-side of the expectation curve can often be the difference between average pe
Here are some ways you can enhance your introduction:
-= A good elevator speech needs to be practiced so it rolls off your tongue and sounds perfectly natural. You may feel funny about doing this at first, but try practicing in front of a mirror. Also practice your speech in the car on the way to the event.
-= Project
You really want to understand Web Marketing 2.0, without buying hundreds of guides? Learn how to make connections online. The easiest and fastest way to make that connection as a noted authority is to learn the art of giving.Most Web 2.0 sites that will help you market your site w
-= Project and speak clearly, but don’t drag. Talk with confidence, pride and enthusiasm. Display your passion for what you do.
-= Use clean and simple language your audience can understand. Don’t use a lot of technical jargon.
-= Have at least a couple versions of your speech. Many people belong to weekly networking groups, so having several different ways of talking about what you do keeps it interesting, so they don’t hear the same thing every week.
-= Personalize it. Use personal stories your audience can relate to.
-= Use descriptive words; paint a picture, using hearing and sight.
-= Tell them how you solve your customers’ problems. Give an example of how you recently solved a problem for one of your clients.
-= Talk about Benefits, not Features.
-= Answer their unspoken question – Why should I do business with you?
-= Eliminate the risk of doing business with you (maybe you could offer 2 free
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BB link (for phorums):
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