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Added for You - Let Your Survey Write Your Business Plan
Beware of 'Magazine Style' Yellow Pages Ad Design
I have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It’s an art form, I tell you. Few comprehend its power. Few understand the subtle blend of art and science that combines to create the successful Yellow Page ad design. It takes a true connoisseur to understand the underlying psychology of a masterfully crafted Yellow Pages ad design.Now I know what your thinking. This guy is off his rocker. Oh, but I disagree. I intend to plainly illustrate a very disheartening trend developing in our local neighborhood Yellow Pages. I call this trend—the rise of the dreaded ‘magazine style’ Yellow Pages ad.Now I love magazines too. I like to leaf through my
veryone I've worked with
generally knew what he or she wanted to sell. I don't
believe you are any different. This is the perfect place tI have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It’s an art form, I tell you. Few comprehend its power. Few understand the subtle blend of art and science that combines to create the successful Yellow Page ad design. It takes a true connoisseur to understand the underlying psychology of a masterfully crafted Yellow Pages ad design.Now I know what your thinking. This guy is off his rocker. Oh, but I disagree. I intend to plainly illustrate a very disheartening trend developing in our local neighborhood Yellow Pages. I call this trend—the rise of the dreaded ‘magazine style’ Yellow Pages ad.Now I love magazines too. I like to leaf through my
Building A Better Brand in the New Year
The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.I suggest we employ some strategic thinking here. I want you to ask yourself some critical questions about your branding efforts last year and this year. Okay – her
Most entrepreneurs first write their business plan and then
develop their services or products. This causes them to
generate and fulfill a marketing plan that requires them to
swim upstream using the backstroke. To save the stress,
consider placing the business plan on hold until first
completing a few customer surveys. Okay, some of you are
saying, "Catherine, how can you do a survey before you know
who your market is?" Yes, this is one challenging double
edge sword, that is, if you're mindset is set there.The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.I suggest we employ some strategic thinking here. I want you to ask yourself some critical questions about your branding efforts last year and this year. Okay – her
Over the years, I've found that everyone I've worked with generally knew what he or she wanted to sell. I don't believe you are any different. This is the perfect place to
How To Use The Titles of Your Free Reports & Products To Boost Response
I can’t tell you how many times I have seen an ad offering Free information, a free CD / DVD, or some other similar promotion. There are dozens of products out there that are simply named The Web Design DVD, or The Success Library, or Joe’s Carpet Cleaning Service. And nine times out of ten that is all they will say about their particular free widget, product, or service. These people are squandering a great opportunity to boost their profits – and they don’t even know it.You see the titles of your products, services, and free widgets are very important because they can be a selling tool all to themselves. In the case of free widgets, we know that bonuses drive response and that simply adding a well-thought out bonus can turn a losing campaign into a winner. As far as products go, you can increase the perceived value of your product by adding a clever name. For services, yo
marketing plan that requires them to
swim upstream using the backstroke. To save the stress,
consider placing the business plan on hold until first
completing a few customer surveys. Okay, some of you are
saying, "Catherine, how can you do a survey before you know
who your market is?" Yes, this is one challenging double
edge sword, that is, if you're mindset is set there.I can’t tell you how many times I have seen an ad offering Free information, a free CD / DVD, or some other similar promotion. There are dozens of products out there that are simply named The Web Design DVD, or The Success Library, or Joe’s Carpet Cleaning Service. And nine times out of ten that is all they will say about their particular free widget, product, or service. These people are squandering a great opportunity to boost their profits – and they don’t even know it.You see the titles of your products, services, and free widgets are very important because they can be a selling tool all to themselves. In the case of free widgets, we know that bonuses drive response and that simply adding a well-thought out bonus can turn a losing campaign into a winner. As far as products go, you can increase the perceived value of your product by adding a clever name. For services, yo
Over the years, I've found that everyone I've worked with generally knew what he or she wanted to sell. I don't believe you are any different. This is the perfect place t
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small business owners implementing joint ventures?Here’s a partial list of the most common mistaken beliefs about joint venture marketing. I’ve picked the top five to shorten your reading time, but you can listen to more mistaken beliefs when you tune in to hear me being interviewed by Doug Hudiburg at http://tinyurl.com/cov4d.Mistaken Belief #1: That There’s A High Risk Of Losing Money.If you’re like most small business owners, then the fear of losing money is inevitable because you’re probably on a shoestring budget to start with. However, you can’t lose money when you’re paying for results only. You only pay out a commissio
ntil first
completing a few customer surveys. Okay, some of you are
saying, "Catherine, how can you do a survey before you know
who your market is?" Yes, this is one challenging double
edge sword, that is, if you're mindset is set there.Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small business owners implementing joint ventures?Here’s a partial list of the most common mistaken beliefs about joint venture marketing. I’ve picked the top five to shorten your reading time, but you can listen to more mistaken beliefs when you tune in to hear me being interviewed by Doug Hudiburg at http://tinyurl.com/cov4d.Mistaken Belief #1: That There’s A High Risk Of Losing Money.If you’re like most small business owners, then the fear of losing money is inevitable because you’re probably on a shoestring budget to start with. However, you can’t lose money when you’re paying for results only. You only pay out a commissio
Over the years, I've found that everyone I've worked with generally knew what he or she wanted to sell. I don't believe you are any different. This is the perfect place t
Is Perfection Slowing You Down?
Perfection is what everyone is striving to achieve! Well, perhaps the ones still wanting, but not achieving, success. Perfection is a killer in the business world. Perfection is one of the main reasons companies today have declining numbers, high turnover in staff and no growth overall. Perfection is not possible!Look in the mirror and examine yourself, are you a perfectionist? If you answer, yes, to this question, then examine your sales numbers, your service record and, most importantly if you are a business owner, check out your pay cheque. Perfection is not obtainable. There is always some flaw in your business, your product, your service and any other part of your business. Everything can be improved on.The successful companies are the ones always striving to improve things; it may be their own products or someone else’s product with some modifications to make i
arket is?" Yes, this is one challenging double
edge sword, that is, if you're mindset is set there.Perfection is what everyone is striving to achieve! Well, perhaps the ones still wanting, but not achieving, success. Perfection is a killer in the business world. Perfection is one of the main reasons companies today have declining numbers, high turnover in staff and no growth overall. Perfection is not possible!Look in the mirror and examine yourself, are you a perfectionist? If you answer, yes, to this question, then examine your sales numbers, your service record and, most importantly if you are a business owner, check out your pay cheque. Perfection is not obtainable. There is always some flaw in your business, your product, your service and any other part of your business. Everything can be improved on.The successful companies are the ones always striving to improve things; it may be their own products or someone else’s product with some modifications to make i
Over the years, I've found that everyone I've worked with generally knew what he or she wanted to sell. I don't believe you are any different. This is the perfect place t
I Couldn't Have Done This By Myself
The decision to start my own business was a hard one. I went through a lot of doubts, a lot of fears. Required a lot of long hours, and hard work.There were times I wondered what am I doing? What if I fall flat on my face? How long is it going to take to start a profit?You took a temporary back seat to the business start up. You listened patiently as I explained my goals and my dreams and you saw my eyes dance with ideas that you did not let die. You saw the determination and you listened.You listened to all my newbie thoughts and didn't judge or criticize. You gave me your experiences in the business world and applied it to my business.I went through all the newbie stages and you let me learn these things for myself."Hey I found a place where I can host my site for free.""Guess what if I put up this banner, I will 5 cents per click through. That'
veryone I've worked with
generally knew what he or she wanted to sell. I don't
believe you are any different. This is the perfect place to
start. You have a clean slate to write on. You might be at
a place of seeing it in nonspecific terms with measurable
doubts as well. That is okay, doubts will always be there,
thus, allow them to be your friend instead of a foe. It’s
easy to start with a gender preference -- choosing either
women or men as having a higher purchasing balance for what
you are selling. If you don't have a majority gender in
mind, choose the one you feel most comfortable talking with
or asking questions to.The decision to start my own business was a hard one. I went through a lot of doubts, a lot of fears. Required a lot of long hours, and hard work.There were times I wondered what am I doing? What if I fall flat on my face? How long is it going to take to start a profit?You took a temporary back seat to the business start up. You listened patiently as I explained my goals and my dreams and you saw my eyes dance with ideas that you did not let die. You saw the determination and you listened.You listened to all my newbie thoughts and didn't judge or criticize. You gave me your experiences in the business world and applied it to my business.I went through all the newbie stages and you let me learn these things for myself."Hey I found a place where I can host my site for free.""Guess what if I put up this banner, I will 5 cents per click through. That'
Let’s dive in a little deeper, its time to start thi
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