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Added for You - What You MUST Understand About Your Web Numbers
In this day and age, as job competition has increased, interviewing techniques have also gotten tougher. Larger corporations often adopt multi-layered interview techniques from initial screening until the job offer stage.Interview Styles and How to Handle Them ConfidentlyThe need for different interview styles has evolved with the increasing complexities of jobs and work environments, as a scientific means to testing candidates.Behavioral InterviewThis style of interview uses the premise that past behavioral and performance history reveals enough ind
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about
As you read every word of this article, you will learn ways to make money from home.Fed up with traveling to work and doing the daily routine? You facing mid-life redundancy but haven't saved enough money to retire just yet? Do you need to boost income but still have young children at home?A part time home biz can be a perfect way to supplement our day job income and create the potential to take our business working from home full time.By reading every word in this article, you will learn: * Why work at home? * Utilize your skills to maximize your profits
...my Web statistics.
"Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."
Then after a few months of poor sales, I realized I needed to learn more about my numbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.
There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about
Relationship marketing uses event driven tactics, but treats marketing as a process over time rather than single unconnected events. This simple concept could offer a guidepost in developing and implementing your business marketing strategy. Every encounter should be viewed as a public relations event. Glitz without substance provides a weak business foundation at best. The primary public relations opportunities are with customers and must be maximized if your business is to survive.The first key area to be addressed is interaction goals. They must reflect the concepts the business se
There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about
That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.You will have no reason to, because your clients will be calling you at will. That's right I'm talking about a campaign that will free you up to do business without having to pay one dime on ma
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about
If you are looking for titanium laser cutting machines, the Internet provides a directory of companies that offer this type of equipment.Laser cutting remains one of the fastest growing methods in the manufacturing equipment industry. It is being used by fabricators of metals instead of older equipment, such as turret punches.Laser cutting machines offer important advantages in precision, productivity, flexibility, material utilization, and part?s quality. It consists of major components like machine frame, beam delivery, drive system, and resonator.A thermal process tha
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about
In this article I’ll share the top five marketing mistakes and how to avoid them. As a strategic business development, PR and marketing expert, I am often called in to set up a marketing plan, media plan and a delivery system for companies who wish to use an in-house marketing team rather than a consultant. This is absolutely fine with me, except that no one likes seeing their baby turned over to someone without the skills to follow through. So this brings me to the #1 marketing mistake:1. Number One marketing mistake is handing your business development and therefore the future of yo
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO With Your Numbers
First of all, look at your unique visitors. If your numbers aren't as high as you'd like, work on attracting more prospects to your site via your e-zine, search engine listings, advertisements, articles, etc.
Then look at your sales conversion rate. If it's around 2-3%, you're doing pretty well for online sales, according to what many Internet experts share. Some months my conversion rate has been as high as 6%, but it typically hovers around 4%. Some marketers with hot products have reported conversion rates up to 10 or 20%. (Hey, it gives us something to shoot for!)
Aim to continually improve your sales copy and your sales offer to boost your results. Keep a log of what changes you make and when you make them so you can see which factors help or hinder your sales. (There's a place for thes
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