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Added for You - A Good Marketer: What's the Measurement?
Small businesses have problems of their own. The resources are meagre and the task enormous. But small businesses are the developing blocks that build nations. The government in the UK is committed to make this nation the best place in the world to start and nurture businesses. The Small Business Service (SBS), an agency of the Department of Trade and Industry, envisages an enterprise society in which small firms of all kinds thrive and achieve their potential. Of course, a lot of money as well as effort is needed to turn these plans into a reality. That is where smal
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you cha
You have a bad reputation!And it's not necessarily your fault. There were (and still are) some bad seeds that have spoiled it with bad customer service, rip-off schemes and lack of attention and compassion for their customers.And you have to deal with it!You can't turn your back and ignore it. You must face it head on, embrace it and use it to your advantage.There are so many new small businesses and independent sales professionals flooding into the market daily. Some good and let's face it, some really suck. I know it, you know it and so d
Let’s take a moment right now and think about what you are measuring yourself against. Without a measurement, you can't possibly know what you are shooting for and this will lead to a misconstrued representation or always believing you are never good enough or doing enough.
Yes, the best measurement of good marketing is the revenue you are receiving. Yes, there’s nothing like the confirmation that people are opening their wallets to your business. There’s also feedback -- the testimonials -- they are good for pats on the back or to show other people that someone cares about what you offer. Is that it though? To most big companies it always the bottom line -- profit after taxes. It’s how much the stockholders make or some other reference to money.
Yet for entrepreneurs who purposes when their own direction because they "wanted something more" what is the measurement. What is the "something more?" Okay, you want to be happy and have fun along way. Oops and before I forget to have balance between the business and the rest of your life.
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you chan
Too busy to go myself, I promised a business associate a free ticket to Europe, which was great news, making me nothing less than a hero, a real sport, and just one heck of a guy.Then, U.S. Airways informed me that my frequent flyer miles had expired, and I couldn’t use them, or give them away.My associate never quite recovered from the blow, nor did I, nor has U.S. Airways, which has free-fallen into bankruptcy.Since hearing that piece of bad news, I vowed to never again step onto a U.S. Airways flight, and I fly a lot, earning top-tier status in
Yet for entrepreneurs who purposes when their own direction because they "wanted something more" what is the measurement. What is the "something more?" Okay, you want to be happy and have fun along way. Oops and before I forget to have balance between the business and the rest of your life.
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you cha
I came to the conclusion that it's the freedom that counts.When mulling over why I am such an advocate of people working in your own business in some form I ranged over the options.Is it?1. WantingTo be rich?A better lifestyle?More time with your family and friends?More time for sports and recreation?2. Or a need toFulfil a long held ambition?Create a product from your world beating idea?Create something which will be your legacy to - your family, your community, mankind?
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you cha
One great way to raise the profile of your club and promote your events is postering. There are two main steps to carrying this task out.1. Preparing the posterA) Creating: Make sure the poster is not too small for people to easily see and read the basic info as they pass by. 8.5 x 11” (normal printer paper size) is a good smallest size as a guideline. If you are just photocopying the poster at any copy store you will just want to make it on plain white paper since that is what it will be copied on anyhow.These days, posters are usually made elect
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you cha
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.It won't happen.How do you he
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you change your marketing strategy frequently whenever you get tired of it?
7. Is the change timing when the market has changed or when you are tired of it?
8. Are you enjoying what you have accomplishments or beating yourself up for what is left to do?
9. Are you enjoying the learning process as fun or frustrating? Are you allowing additional time to learn and grow? Are you including the learning time to be included in with the "this needs to give me results" time? How are you measuring that growth?
10. Do you repeat your offers frequently? Did you know that the "open" rate of emails is only 48% on a good day and 8% on a bad day? The 48% rate is for opt-in material. This means that there are a low number of people taking the time to read your material most of the time. This is why it is important to repeat your messages. Yes, a few will read it several times, however, they will use the delete key quickly.
11.Are you commitment 100% to marketing when you do it? Are you playing full out when you are in marketing mode, or is your heart only half in it?
12.Is it making the money you expected?
13.Do you take "no" personally?
14.Do you take good care of your health and other parts of your life as well?
There are lots more questions that you may want to ask yourself. What you want to come up with are 5-7 measurements for you to measure yourself against. If you still are having problems with defining this for yourself, ask other people who you feel meet that description.
Is all of it dependent on "results" only? When I get" when I'm over there" when I have $X dollars in the bank, then I will be a good marketer.
When you know what you are shooting for you will not ever come short or overshoot. This will keep you focused, clear and very attractive in the universe. Especially since most of it is competing against you.
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