t I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action

We’ve all heard the Golden Rule, “Do unto others as you would have them do unto you”. Did you know that this little proverb is also found in all the world’s major religions? From the New Testament we read, All things whatsoever ye would that men should do to you, do ye so to them; for this is the law and the prophets. Matthew 7:1.

As individuals, we intend to put this into practice and many times we succeed. Have you ever encountered businesses that you wished followed this axiom? What about your own business? Have you been able to successfully put this principle into practice? Are you reaping the full reward of operating your business on Universal Laws?

Using spiritual principles creates an environment suitable for conscious enterprise. By conscious, I mean aware. Running your business with awareness means that your company's practices, policies and businesses plans (including sales and marketing strategies) all come into alignment with the spiritual values that you hold.

Ever noticed the hype of so many offers?

Recently, I was visiting a website that stated that their product had a special price for the next 24 hours. Since I was considering purchasing the product for a friend, but couldn’t discuss it with the friend until she returned from out of town the following week, I was very disappointed. The next day I went back to visit that site, and the “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me that the special was on for the next 24 hours only.

Well obviously, the special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on the reduced price for the product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action

sinesses that you wished followed this axiom? What about your own business? Have you been able to successfully put this principle into practice? Are you reaping the full reward of operating your business on Universal Laws?

Using spiritual principles creates an environment suitable for conscious enterprise. By conscious, I mean aware. Running your business with awareness means that your company's practices, policies and businesses plans (including sales and marketing strategies) all come into alignment with the spiritual values that you hold.

Ever noticed the hype of so many offers?

Recently, I was visiting a website that stated that their product had a special price for the next 24 hours. Since I was considering purchasing the product for a friend, but couldn’t discuss it with the friend until she returned from out of town the following week, I was very disappointed. The next day I went back to visit that site, and the “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me that the special was on for the next 24 hours only.

Well obviously, the special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on the reduced price for the product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action

(including sales and marketing strategies) all come into alignment with the spiritual values that you hold.

Ever noticed the hype of so many offers?

Recently, I was visiting a website that stated that their product had a special price for the next 24 hours. Since I was considering purchasing the product for a friend, but couldn’t discuss it with the friend until she returned from out of town the following week, I was very disappointed. The next day I went back to visit that site, and the “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me that the special was on for the next 24 hours only.

Well obviously, the special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on the reduced price for the product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action

ed. The next day I went back to visit that site, and the “so called” special was still on, still attempting to create a sense of desperation from me, their potential customer, to BUY NOW by telling me that the special was on for the next 24 hours only.

Well obviously, the special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on the reduced price for the product that I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action

t I was interested in. I felt very manipulated, yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action, knowing that we run a conscious enterprise.

I’ve heard this question from those in business, “How can I create excitement so that my customers buy? Can I be in integrity with my own values and still run promotions? Is it possible to sell without hype?”

I also hear this a lot, “I've heard that ‘spiritual minded people’ are poor sales people.” This doesn't have to be true. We can be the fair, honest, and creative people that we are and still create excitement for our products and services, and make a profit!

What would a more conscious "Do Unto Others" marketing approach be to selling products and services? How would spiritual values be outpictured in business?

The spiritual entrepreneur utilizes intuitive marketing. In other words, the business owner operating from his or her spiritual nature is able to listen to the still small voice of spirit for guidance on what products or services to develop and sell, who to market to, and how to best serve their clients and employees.

By putting into practice the methodology of Do Unto Others Marketing, doors began to open for me that I didn’t know existed. Once I got clear on what I have to offer, aligned with my inner values, and followed Universal Laws, things just seemed to “fall into place”.

One technique I teach in my Do Unto Others Marketing Email Class is getting in touch with the essence of your goals. In other words, ask yourself what is the feeling I am truly going for? This helps you gain clarity about your deepest, most spiritual desires. Then, people, resources and events come together. You will find more and more that you just happen to be at the right place at the right time. Other techniques are used to attract the right and perfect customers, using Universal Laws.