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Added for You - Good Marketing is Like a Bad Habit
We have worked with countless exhibitors over the last decade, and we have witnessed many mistakes that could have easily been avoided. This article will attempt to offer general advice that should help your company have a successful exhibiting experience. If you've never exhibited at a show before, you definitely need to have an in depth consulting session
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you releg
With the rising level of automobile production and its corresponding worldwide stocks based on the rapid industrialisation in Asia, Africa and Latin America plus the rising demand in Eastern Europe, the proportion of textiles in a motor car is increasing in response to more stringent comfort and safety needs in industrialised countries like the USA, Japan a
Before we know it we’ve let a new behaviour creep into our routine. Now we’re a slave to the bad habit. It’s hard to resist. We’re tempted. We get that short-lived surge of satisfaction when we do it.
Well, marketing is pretty much the same. Except you can get into good marketing habits that will actually help you. And it won’t hurt. Good marketing habits can make you feel really great.
Think about this.
* When you introduce yourself, are you in a good habit? Do you have an easy-to-understand introductory statement, or maybe a snappy 30-second intro?
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you relega
In 1859, miners around Mt. Davidson, Nevada were panning and slucing 18 hours a day for enough gold to pay for grub and drinks. They were hampered in their mining by blue clay. The blue stuff clogged their equipment, interferred with their efforts and made mining for gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue
Well, marketing is pretty much the same. Except you can get into good marketing habits that will actually help you. And it won’t hurt. Good marketing habits can make you feel really great.
Think about this.
* When you introduce yourself, are you in a good habit? Do you have an easy-to-understand introductory statement, or maybe a snappy 30-second intro?
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you releg
Getting a job after several years of schooling gives some anxious moments to everyone!It is a time when you are on your own and want to lead your life your own way without any strings attached...There are three major aspects in life:1. Childhood2. Adult life3. Old ageThere are however some transition periods like th
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you releg
Attention all business owners, consultants, artists, freelancers - you can fire your client !We all like getting paid. Some of us don’t even mind working to get paid. So why on earth would you walk from a situation in which you were getting paid great money, to do in your opinion, some great work. The answer is when you have a bad client. A lot
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you releg
"I don’t care what the project is, I'm not committing to anything until the budget is worked out!" We've all heard that one. Or how about, "I know what the boss said but when it comes time to account for sales it is going to be me, not you, I'm not doing it!" Ever heard a tirade like that before? Both of those attitudes and the many that go with them will k
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you relegate promoting your service to a low priority in the rush to “do the business”?
Good News
The great news is that like bad habits, good marketing habits will also give you a surge of positive feelings. You’ll get hooked on:
- The adrenaline rush of new clients asking for you.
- The positive relationships that seem to magically develop with new clients.
- The extra confidence you’ll feel when people listen to what you say.
- The satisfaction of getting results.
- The constant knowledge that you are making progress.
You can eliminate your dread of marketing. And getting into good marketing habits is easy. Just like getting into bad habits. Do it a bit at a time. But keep doing it.
Slowly you will build up new behaviours. Results from your marketing efforts will improve. You’ll feel more confident. You’ll reinforce the good marketing habits.
Go on. Make a start. Slip into a good marketing habit. You’ll enjoy it!
(c) 2004 Stuart Ayling
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