Marketing Alternatives:

• Marketing in Local or national radio stations
• Advertisement in local or national newspaper
• Commercials on local or national TV
• Advertisement on billboards and posters
• Direct Mail marketing via local flyers, postcards, brochures etc
• Direct sales marketing through telemarketing
• Business to Consumer communication via SMS & mobile communication

1. Target Advertising - most important benefit is the targeting a specific group of customers.
2. Personalization of Marketing Message - tailored to your customers specific needs based on previous transactions and gathered data.
3. Optimization of Marketing Message - Because of its direct accountability, direct mail marketing can be tested to find the best address list or customer target group; the best product offer; the best timing for your sales or marketing campaign (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
4. Secific data collection on customers - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.

1. Define PRIMARY PURPOSE of your Direct Mail Marketing Campaign

• Information regarding launch of your newly established company
• Increase sales and customer contacts
• Decrease customer churn
• Increase profitability from existing consumers
• Counter on competitor activities and product offerings
• Advertise your company’s new products / services
• Advertise a promotion and limited sales campaign
• Brand building for your existing product l
  One Bad Waiter Can Kill The Economy!
  Whenever I speak out against lousy service I feel I’m performing my civic duty.Unfortunately, all too many service providers think I’m a Johnny Damon, a team switcher, a traitor to the corporate cause. They wonder how can I be sincerely interested in helping consumers if my consulting income is provided by companies?Of course, that’s a naive question. We drink from the same well, because we’re all consumers.When service standards are high, companies prosper and the economy grows, not only because of job creation and a more robust tax base. It grows because consumers are confident.They’re confident enough to spend, because they anticipate they’ll get value, and that includes proper treatment and the right help when they need it.Have you ever noticed how the releasing of consumer confidence numbers can rock Wall Street? Investors know that when confidence plunges, spending dries up. People cut back, and the economy as a whole recedes.Consider your own everyday behavior. When are you more likely to order dessert: when your waiter has been exceedingly upbeat and efficient, or when he has been rude?nal TV
• Advertisement on billboards and posters
• Direct Mail marketing via local flyers, postcards, brochures etc
• Direct sales marketing through telemarketing
• Business to Consumer communication via SMS & mobile communication

1. Target Advertising - most important benefit is the targeting a specific group of customers.
2. Personalization of Marketing Message - tailored to your customers specific needs based on previous transactions and gathered data.
3. Optimization of Marketing Message - Because of its direct accountability, direct mail marketing can be tested to find the best address list or customer target group; the best product offer; the best timing for your sales or marketing campaign (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
4. Secific data collection on customers - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.

1. Define PRIMARY PURPOSE of your Direct Mail Marketing Campaign

• Information regarding launch of your newly established company
• Increase sales and customer contacts
• Decrease customer churn
• Increase profitability from existing consumers
• Counter on competitor activities and product offerings
• Advertise your company’s new products / services
• Advertise a promotion and limited sales campaign
• Brand building for your existing product
  Change Management: Getting It Right
  Change management is something many companies may face throughout their existence. Whether something simple or a complete change, various things can be done to allow for a successful change. Management of the change effectively will allow for the best overall final product but it really just is not that simple. But, there are ways to get effective change management in such a way as to contribute to the betterment of the company.Change management is the management of change. In that, you will realize that there is potential for failure. It could go wrong. To keep this from happening though, there are systems that can be put into place to help throughout the process of change, no matter how large or small it may be. In many cases, you will find many individuals and organizations willing to help to manage the change for you. It is important to make sure that these individuals have the company’s best intentions at heart. It should be more than just a job, but something that they believe in.You can also find a wide range of computer software programs as well as applications that can be used to help with change management.
  customers.
• Personalization of Marketing Message - tailored to your customers specific needs based on previous transactions and gathered data.
• Optimization of Marketing Message - Because of its direct accountability, direct mail marketing can be tested to find the best address list or customer target group; the best product offer; the best timing for your sales or marketing campaign (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
• Secific data collection on customers - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
Successful Direct Mailing Campaign in 8 steps:

1. Define PRIMARY PURPOSE of your Direct Mail Marketing Campaign

• Information regarding launch of your newly established company
• Increase sales and customer contacts
• Decrease customer churn
• Increase profitability from existing consumers
• Counter on competitor activities and product offerings
• Advertise your company’s new products / services
• Advertise a promotion and limited sales campaign
• Brand building for your existing product
  Create a Connection with Retail Store Displays
  Luring customers into your retail store requires that you create for them a memorable experience - one that will both capture their attention initially, and bring them back for repeat business in the future.The window displays are likely your only chance at capturing the attention of a passing customer that was otherwise not planning on visiting your store. This may seem second nature at first - but it really works! Below is a real life example from this past weekend.I was in the local mall, shopping for birthday presents for my son. Normally I avoide malls like the plague - however this time I was forced into one as I had a specific demand from my son to fulfill. He wanted the new Lego Star Wars II video game that just came out this week. I had no idea how immensely popular this game was. After trips to all of the local big box retailers - with no luck as they were all sold out and the next order wasn't due in until it was too late - I was faced with a dilemma. Either try to explain to a nine year old on his birthday that the stores were sold out of the one thing he wanted more than anything, but that he would get it so
  e rolled out to a wider audience for optimal results.
• Secific data collection on customers - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
Successful Direct Mailing Campaign in 8 steps:

1. Define PRIMARY PURPOSE of your Direct Mail Marketing Campaign

• Information regarding launch of your newly established company
• Increase sales and customer contacts
• Decrease customer churn
• Increase profitability from existing consumers
• Counter on competitor activities and product offerings
• Advertise your company’s new products / services
• Advertise a promotion and limited sales campaign
• Brand building for your existing product
  Small Business Marketing Secrets - How to Get More Calls Returned
  Here’s some good advice on getting more phone calls returned.Many calls never get returned because the caller does not give a compelling reason for the other person to call back. They'll say something like, "call me back when you have the time".If I get a voice mail like this I'm probably not going to call back unless it's someone I really want to talk to or if we have something important happening.If you are taking time to call someone, then it must be important to you and to them. If it's not important, don't make the call in the first place.Assuming your call is important, then act like it and sound like it. When you leave your voice mail message, let them know it's important (and why). Use words and a tone that tell them you're expecting a call back soon. You don't have to be abrasive or overbearing, just assertive and confident. Put some energy into your voice.Let them know the phone call will be short. We're all busy, so people who respect our time are more likely to get some of it. Finally, remember to WIIFM ("What's In It For Me"). Always try to let them know that you're calling with something that
  ong>sales and customer contacts
• Decrease customer churn
• Increase profitability from existing consumers
• Counter on competitor activities and product offerings
• Advertise your company’s new products / services
• Advertise a promotion and limited sales campaign
• Brand building for your existing product line or company
• Others marketing purposes not covered in this article
2. Marketing decisions based on UNDERSTANDING YOUR CUSTOMERS
• Marketing Message – What and when do you want to communicate and to whom?
• Total cost for the campaign; e.g. marketing material, advertisement costs, purchase of address information, distribution costs, and follow up costs such as telemarketing.
• Sales targets – What is the total number of shipments, the number of responses, and the average order value per response?
• Effect on churn levels on existing customer base – before the direct mail marketing campaign and after the direct mail marketing activity.
• Hit rate, i.e. number of customers that you expect to respond
• Break even for this campaign, i.e. what sales revenues are required in order for your direct mail marketing campaign to become positive.
3. Consider the following CUSTOMER CHARACTERISTICS

A very important aspect of effective direct mail marketing is understanding which customers to contact. Logical starting point for understanding how to construct your customer target group is to analyze your current customers. When you understand existing customer base you can effectively expand your customer target group by identifying similar companies that are not your customers today.

• What revenues do different customer groups generate to your business?
• Which of your products shall the customers purchase?
• What industry segments are your customers active in?
• Geographical distance from the customer to your stores?