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Added for You - How to Quickly Uncover the Revealing Insights About Your Prospects for Breakthrough Sales - Copy
New technology is hitting the market and existing technology is being refurbished and applied to the legal industry every day. Whether you need to reduce HR expenses, increase collections or stimulate client generation, chances are some form of technology will play a big part in any firm initiative.Some basic considerations when evaluating technology options include:Security/Confidentiality ~ If a website or representative does not mention it, move along!End User Friendliness ~ Implementation frustrations and training costs are reduced when end user instructions are clear. Look for more than just an on line FAQ. A picture is worth a thousand words, so manuals or documents with screenshots work best. Of course, a toll free customer support number is even better! Accessibility ~ Today's workers need 24/7 access to information and processes. Look for solutions that allow for telephone, internet, PDA, and/or laptop connectivity. Now, consider these three key points before any upgrade:Justification Consider all the issues you have with your current processes and decide which additional products or services will best solve your business and technical challenges with as little disruption to end users or business critical processes as possible. Cost A portion of your upgrade decision will inevitability boil down to cost. One must weigh the full cost to upgrade (including training and any business down time) vs. the improvement to the firm process or bottom line.Project plan Once you have invested time and energy into mapping any upgrade, you must show tangible benefits to the firm. This is where free trial periods come in
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the
Organizations communicate in two directions: internally to staff and externally to clients, customers, shareholders, stakeholders, the media. Faulty internal communications can lead to mistakes, discouraged and unhappy staff, employees leaving the company. Poor external communications can jeopardize image and sales. It really is that simple. Any overall management strategy needs a communications plan or the whole operation might fail.A communications audit analyzes an organization’s practices to reveal how effective they are—throughout a whole company or in specified parts of the organization. It can pinpoint problem areas such as frequent misunderstandings, information blocks, information lacks, information duplication, misrepresentation. An audit could be part of a periodic health check but it is especially helpful at a time of change: a merger or acquisition, launch of a new product or service, entry into new markets, for example.The exact nature of the audit will depend on the type of organization and its particular needs and problems. But it will certainly aim to identify target audiences: the external audience will have different needs from an internal one. It will need to identify the key messages that need to be communicated and the channels that exist for conveying them. It will look not only at the communications that the organization makes but also how it receives them.But what might be going wrong, with external communications, say? Let me give an example here. My husband is a shareholder in a building company. Every year it produces a glossy Annual Report that it sends to shareholders. The report is extremely detailed and full of lavish photographs. It clearly costs a lot to produce and distribute. This makes my husba
It's true. I found that a set of good questions about your prospect will uncover the revealing insights that you need to craft powerful sales copy. Yet these types of questions are hard to find. Few marketers even know what they are. The best marketers know them through sensitivity, instinct and intuition — a kind of knowledge and sensing that’s hard to put in writing.
I had to search deep and wide to uncover these good questions. Since they're critical to successful sales-copy, the search was well worth it. Knowing the right questions to ask focuses your attention on what matters most in your prospects' real-world experience. Such specific information will give your sales-copy the “feeling that impels your readers to act as you want them.”
I've found a lot of advice about how important it is to start with good information to make sure your sales-copy compels your readers to act. And I found a general understanding of what sort of information you want about your prospect before you craft your sales-copy. These popular answers are helpful only to a point. These are the easy answers. But after searching several years for the right answers, I've finally found the questions that'll make the difference in your sales-copy.
Before I get to the questions, let me tell you why they're so important and what you should be looking for when you ask them.
Why Finding the Right Information About
Your Prospect Makes A Difference
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the
How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.That is a hell of a lot of potential customers, isn't it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it?There are Women only clothing businesses, then there are businesses that only cater to over weight women, with large sizes, which you may say limits your market, right? Is it just that we in the automotive business are so darn lucky to have a business that has more cars than people in it?Did you know in some states there are 2.2 cars for every man, woman and child? CA is one of them. For every kid there is a police car, school bus, Fed Ex van USPS jeep, think about it. Cars, boats, motor homes, motorcycles, etc. everywhere on every street all needing oil changes, wow. There is an interesting book that you should read if you do not comprehend what I am saying here; "The Hispanic Middle Class Comes of Age" and also read; "Latinos INC.: The Marketing and Making of a People" BY Arlene Davila. Also if you think I am blowing smoke, then you have not been paying attention, check out this web site, they are serious and hungry and they are well on their way to showing us how to pursue our own American Dreams;http://www.hispanicbusiness.comDid you know that of the 59.8% of the 35 million Hispanic US Born Citizens 68.7% cannot write or even read in Spanish. Sure they can speak parts of it, but do not kid your self they are as American as the rest
I had to search deep and wide to uncover these good questions. Since they're critical to successful sales-copy, the search was well worth it. Knowing the right questions to ask focuses your attention on what matters most in your prospects' real-world experience. Such specific information will give your sales-copy the “feeling that impels your readers to act as you want them.”
I've found a lot of advice about how important it is to start with good information to make sure your sales-copy compels your readers to act. And I found a general understanding of what sort of information you want about your prospect before you craft your sales-copy. These popular answers are helpful only to a point. These are the easy answers. But after searching several years for the right answers, I've finally found the questions that'll make the difference in your sales-copy.
Before I get to the questions, let me tell you why they're so important and what you should be looking for when you ask them.
Why Finding the Right Information About
Your Prospect Makes A Difference
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the
To become a dentist, a graduate with a bachelor’s degree undergoes 4 years in one of the dental schools accredited by the American Dental Association’s (ADA’s) Commission on Dental Accreditation. At the end of the course he undertakes various written and oral examinations before being certified as a Doctor of Dental Surgery (DDS) or Doctor of Dental Medicine (DMD), also known as a dentist.Dentists are specialists trained to diagnose, prevent and treat ailments relating to teeth or oral tissue. Their work involves employing various methods to preserve natural teeth, such as filling cavities, examining X-rays, capping children’s teeth with protective plastic sealants, and straightening and fixing fractured teeth. Evaluation of the dental health is done by examination of the X-rays. They also handle invasive procedures like painless tooth extraction, and surgical correction of gums and supporting bones to treat gum diseases.Some of the most common equipment used by the dentist for treating patients are X-ray machines, drills, and instruments such as mouth mirrors, probes, forceps, brushes and scalpels. Dentists normally wear masks, gloves and safety glasses for self-protection and to prevent the patients from acquiring infectious diseases.During their training program they learn techniques pertaining to modeling and measuring the oral cavity for designing dentures to replace missing teeth. This is also useful in creating oral prosthetics and implants. As part of preventative dentistry, the dentists offer instructions on diet, brushing, flossing, the use of fluorides, and other aspects of dental care that contribute to enhancing the dental health.Many dentists are private practitioners, but a large number also form partnerships
I've found a lot of advice about how important it is to start with good information to make sure your sales-copy compels your readers to act. And I found a general understanding of what sort of information you want about your prospect before you craft your sales-copy. These popular answers are helpful only to a point. These are the easy answers. But after searching several years for the right answers, I've finally found the questions that'll make the difference in your sales-copy.
Before I get to the questions, let me tell you why they're so important and what you should be looking for when you ask them.
Why Finding the Right Information About
Your Prospect Makes A Difference
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the
The process of accounts receivable starts when products or services are provided to a customer on credit. The company that details the transaction including the total amount and duration of credit creates an invoice. The invoice is then recorded.If payment is on time the accounts receivable process ends there. However, often this is not the case. That's when the collection department takes over. First, the customer is afforded the opportunity to explain the delay. If there's a complaint regarding products or services, the matter is forwarded to the respective departments. Once the issue is resolved and payment is received the process is ended. Sometimes the process will end if the product is shown to be faulty or not up to the customer's expectations, at which point the debt may be expunged or reduced. This may or not be the case with your company or the company your represent.Some companies prefer to hire an accounts receivable outsourcing firm. These firms take over the process of collecting overdue payments in a professional manner. A certain amount of fee or commission is charged for successfully completing the process of collection. In some extreme instances, a customer goes bankrupt and simply can't pay in which case the debt is transferred to the bad debts account from accounts receivable.The bad debts account will stay on record, but the comany may or may not ever be able to collect on the debt. Some debts are lost causes, and those losses must be cut so that the system does not get bogged down.
Before I get to the questions, let me tell you why they're so important and what you should be looking for when you ask them.
Why Finding the Right Information About
Your Prospect Makes A Difference
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the
The following is a true story. It illustrates the need for even management to be nice to their customers—for a variety of reasons.The brothers Long started a drug store in Northern California a number of years ago. By the 1970’s they had built a respectable chain in the north and had started expanding to Southern California. For years, when I was in the sunglass business, I sold to this glowing chain. Throughout the 1970s and 1980s they grew and I sold sunglasses to most of their stores. I really appreciated the amount of business I earned from them over the years. Also, over the years, the department heads that I worked with in the early days became store managers and one, a district manager.Because of my loyalty to this particular drug store chain, I continued doing business with the store in my community for years after I was no longer in the sunglass business. As a matter of fact, to this day, my family still uses the store in my community—the one that I personally set up their sunglass department when the store opened for business.With all of that being said, a while back I visited my local store to return a camera that I had purchased that turned out to be defective. It was an evening and I ended up getting help from the store’s assistant manager. While she did not remember me, I remembered when she was a clerk in the cosmetic department. She told me that she could not replace the camera because she did not have that EXACT one in stock. She told me to ship it to the factory and they would take care of it.After selling sunglasses to this chain for almost two decades, I was reasonably familiar with their return policy. It was less the fact that she told me to send the camera back to the factory, but more her attitude. I
These questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.”
And to get the important information about your customers, he advises you to talk to your customers in depth. You need good qualitative and quantitative information around these four areas:
- Geographics
- Demographics
- Psychographics
- Technographics
The idea, he tells you, is to find out why your customers are buying from you so that you know what type of prospects your sales-copy should be targeting.
Fortier tells you in general that it's important to get lots of information about the prospect, but he doesn't tell you what exactly you should be paying attention to. For instance, he suggests you should find out information like:
- Who, exactly, is your perfect customer?
- What’s a day in the life of your perfect customer like?
- Why did they buy your product? If not, why not?
Even if you're able to gather this type of information about your prospects, this still doesn't get you what you need. It still leaves you asking, what in your information will help you write effective sales-copy?
For instance:
- What lies behind your perfect customers and what drives them in their real-world experience to make them your perfect customer?
- What is it about the life of your perfect customers that helps you write better sales-copy?
- What is it about the reason why your customers bought or didn’t buy from you that helps you sell to others?
What to Look For About You Prospects
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