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  • Added for You - Improve Direct Mail Response Rates With Promotional Products

    Fear of Being Outsourced? Fight Back
    Me, outsourced? Impossible. How could they replace a business-humor columnist? But my brother-in-law, the radiologist, told me his hospital was threatening to cut his position because they had found a medical group out of India that would read MRIs at half the cost.He warned me, “Hesh, don’t be so smug. No one is indispensable in today’s world economy.”He was right. I had become blas?. I needed to diversify and find readers outside the USA, especially in the booming call-centers of India.Do Indians find our business customs humorous? I decided to do some research. I called the IBM h
    l
    Evaluate Your Meetings - Quick Quiz
    Most leaders want to improve their business. After all, these improvements lead to increased profits through greater productivity and efficiency.Sometimes clues to important improvements lay hidden in events that everyone takes for granted.For example, how well do you score on the following quiz about your meetings?* How much time do you spend in meetings?0% - - | - - 25% - - | - - 50% - - | - - 75% - - | - - 100%* How productive are your meetings?0% (terrible) - - | - - 25% - - | - - 50% - - | - - 75% - - | - - 100% (effective)* What do meetings cost you
    Direct mail h
    Ego and Advertising Do Not Mix
    So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements. Your potential customers are probably not concerned about how great you are, but rather what you can do for them.There are ways to tell your customer of all the great things that you have done in a way that also tells them why this is good for them. For instance, if your company is a family-owned business and it has been in business since 1965 that is a good thing. But what your cus
    rect mail
    Job Search Stalled? 5 Ways to Keep Your References From Killing Your Career
    You're changing jobs. You know you'll need references for your next career move. You've done a great job so you shouldn't worry about getting a reference - right?Wrong.References can sabotage even the most sophisticated, well-executed job search. Sometimes you can lose an opportunity when your reference thinks he's helping you out 100%.Here are 5 ways to make your references work for you, not against you.(1) Skip the 'To Whom It May Concern' letters.Clients often tell me their well-meaning bosses offered to write a 'To Whom It May Concern' letter on your behalf. These
    t mail
    Business & Family Safety and Health Rating
    For good reason, practically every endeavor in life is rated. I've seen ratings on who or what's #1 in business, industry, NFL, NBA, MLB, person of the century, athlete of the century, technology, restaurants, university, neighborhoods, travel destination, best looking, best movie, best book, etc. It doesn't stop. In fact, there are multiple ratings for the same #1 spot because of varying value systems. Of course, each of us has our independent rating to see if it's in agreement with the masses, the experts, or promotional efforts.Here's a rating I haven't seen that applies to business and family
    mail
    Don't Push!
    Can you work in sales and not be pushy? Of course you can!When I first worked in direct sales and home party sales, I was very still a shy individual. I really was not comfortable with approaching strangers about having a party or about recruiting them. Still, I knew that there were benefits to a person having a party in his/her home. Our program gave each host/hostess a minimum of $40 free in merchandise of his/her choice. Why shouldn’t I share that? Our sales associates earned about $20 an hour when “real” part time jobs only offered about $6 per hour. Why shouldn’t I share that?M
    l has been pr

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