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Added for You - Ordering Real Estate Postcards - Be Careful
Finding good wholesale products and sources for your business can be one of the most difficult tasks that you face when starting a new enterprise.It can cost you a ton of time and money. But there are some things you can do in your search for wholesalers, liquidators, drop-shippers and other wholesal
Good luck, and good marketing!
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Project management refers to a planned and systematized way to successfully accomplish a particular task. Project management is about setting targets, developing strategies that focus on minimum use of resources, choice of resources and setting deadlines and budgets.Few decades ago project management
Here's why:
There are a lot of real estate postcard companies these days, with new companies sprouting up all the time. Here's how it usually happens. A printing company discovers there's a big market for real estate postcards, so the company launches a new website catering to real estate agents, and they proclaim that, "We are experts in real estate postcard marketing!"
Here's the truth of the matter. Printing companies are expert at the logistics of printing and mailing. After all, that's what people pay them for. But you should realize that most postcard printing companies are not experts at real estate marketing. There's a big difference between printing expertise and real estate marketing expertise.
So if you plan to use real estate postcards as part of your marketing program, you'll need to bring the marketing intelligence yourself.
Think about it this way. The postcard printing company derives a profit from the number of postcards printed and mailed ... not from the number of responses you get. Often, when agents question the fact that they're not getting any responses from their real estate postcards, they are told to "Be patient and persistent. Just keep mailing the postcards." I've worked in the industry, and I've heard these very words used many times. Now ask yourself who benefits from this "patience and persistence." You? no. The postcard company? Yes!
So let me clarify something. If you mail one thousand postcards and get nothing back in return -- not a single response -- you should not repeat that mailing. You should adjust your approach and apply some of the proven techniques of real estate postcard marketing.
My point is this:
There may be a few postcard printing companies with real estate marketing expertise, but I have not found one yet. Nor do I expect a postcard printing company to have expertise in real estate marketing. They are printing experts, and that's what I expect them to be. Nothing more, and nothing less. So when you use a real estate postcard company, it's a good idea to handle the marketing side of things yourself.
Good luck, and good marketing!
* You may republish thi
A nation which has forgotten the quality of courage which in the past has been brought to public life is not as likely to insist upon or regard that quality in its chosen leaders today - and in fact we have forgotten. John F. Kenn
Here's the truth of the matter. Printing companies are expert at the logistics of printing and mailing. After all, that's what people pay them for. But you should realize that most postcard printing companies are not experts at real estate marketing. There's a big difference between printing expertise and real estate marketing expertise.
So if you plan to use real estate postcards as part of your marketing program, you'll need to bring the marketing intelligence yourself.
Think about it this way. The postcard printing company derives a profit from the number of postcards printed and mailed ... not from the number of responses you get. Often, when agents question the fact that they're not getting any responses from their real estate postcards, they are told to "Be patient and persistent. Just keep mailing the postcards." I've worked in the industry, and I've heard these very words used many times. Now ask yourself who benefits from this "patience and persistence." You? no. The postcard company? Yes!
So let me clarify something. If you mail one thousand postcards and get nothing back in return -- not a single response -- you should not repeat that mailing. You should adjust your approach and apply some of the proven techniques of real estate postcard marketing.
My point is this:
There may be a few postcard printing companies with real estate marketing expertise, but I have not found one yet. Nor do I expect a postcard printing company to have expertise in real estate marketing. They are printing experts, and that's what I expect them to be. Nothing more, and nothing less. So when you use a real estate postcard company, it's a good idea to handle the marketing side of things yourself.
Good luck, and good marketing!
* You may republish th
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is t
Think about it this way. The postcard printing company derives a profit from the number of postcards printed and mailed ... not from the number of responses you get. Often, when agents question the fact that they're not getting any responses from their real estate postcards, they are told to "Be patient and persistent. Just keep mailing the postcards." I've worked in the industry, and I've heard these very words used many times. Now ask yourself who benefits from this "patience and persistence." You? no. The postcard company? Yes!
So let me clarify something. If you mail one thousand postcards and get nothing back in return -- not a single response -- you should not repeat that mailing. You should adjust your approach and apply some of the proven techniques of real estate postcard marketing.
My point is this:
There may be a few postcard printing companies with real estate marketing expertise, but I have not found one yet. Nor do I expect a postcard printing company to have expertise in real estate marketing. They are printing experts, and that's what I expect them to be. Nothing more, and nothing less. So when you use a real estate postcard company, it's a good idea to handle the marketing side of things yourself.
Good luck, and good marketing!
* You may republish th
How long does it take your customers, clients or patients to pay you for the products or services you have provided?Have you developed a consistent collection management program?Your answer to the above questions is a leading indicator as to how well you collection management is. Sending an in
So let me clarify something. If you mail one thousand postcards and get nothing back in return -- not a single response -- you should not repeat that mailing. You should adjust your approach and apply some of the proven techniques of real estate postcard marketing.
My point is this:
There may be a few postcard printing companies with real estate marketing expertise, but I have not found one yet. Nor do I expect a postcard printing company to have expertise in real estate marketing. They are printing experts, and that's what I expect them to be. Nothing more, and nothing less. So when you use a real estate postcard company, it's a good idea to handle the marketing side of things yourself.
Good luck, and good marketing!
* You may republish th
In the conduct of war, one must not rely on the failure of the enemy to come, but on the readiness of oneself to engage him. One must not rely on the failure of the enemy to attack, but on the ability of oneself to build an invincible defense. - Chapter Eight, Sun Zi Art of WarFrom th
Good luck, and good marketing!
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