Added for You - Business

Touchless Technology Helps Keep Your Restrooms Clean and Healthy
Are you tired of cleaning grimy fingerprints off restroom faucets and soap dispensers? Indeed. One of the major sources of customer complaints is restroom cleanliness. The reasons for this go beyond the abilities of your cleaning staff. The more traffic a building gets the harder it is to keep high cleaning standards, especially if you are cleaning the building

existence. Trust me, in this day and age, you have to do a lot more than exist if you expect your marketing to generate a response.

Here's the bottom line. "Learn more" can no longer stand on its own as an off

Franchisees - Insert Bank Card Here!
Some franchisors seem to act in like highway robbers. They mistreat their franchisees and want to take the largest slice of profits. So how can you ensure that you do not end up buying the wrong franchise business?A franchise business should be like a partnership where both parties gain. But some operators seem to treat their franchisees as cash cows and co

I would like to make two important points about postcard marketing:

Point #1 - "Learn More" is Not an Offer
Here's the reason I stress this point. While working in the postcard marketing industry, "learn more" was one of the most frequently used calls-to-action I saw put onto postcards. The problem was, these companies gave the reader no reason to learn more. No incentive was mentioned. No compelling argument was made. No mention of the value to be had. Just a plain old "learn more."

I call this the "so what" factor. I get postcards all the time that tell me a little about the company and close with a "learn more" statement. "So what," is my immediate reaction. How does this apply to me?

You could also call this the "we exist" approach to marketing, where the company sends a postcard to thousands of people just to prove their existence. Trust me, in this day and age, you have to do a lot more than exist if you expect your marketing to generate a response.

Here's the bottom line. "Learn more" can no longer stand on its own as an offe

The Six Financial Benefits to Brand Identity
For at least the past decade, the topic of “branding” has dominated marketing discussions to the point that the concept has numerous definitions and explanations. This proliferation has not necessarily increased the credibility of branding as a marketing function, but instead seems to have created confusion regarding the actual value that branding provides—if the

learn more" was one of the most frequently used calls-to-action I saw put onto postcards. The problem was, these companies gave the reader no reason to learn more. No incentive was mentioned. No compelling argument was made. No mention of the value to be had. Just a plain old "learn more."

Here's the bottom line. "Learn more" can no longer stand on its own as an off

5 Key Questions To Guide Your Career
A recent “New Employer/Employee Equation” survey by Harris Interactive, Inc. conducted for Age Wave, took a broad look at the American workforce and found some less-than-encouraging attitudes towards work.:* Only 45% of workers reported being satisfied or extremely satisfied with their jobs * 42% reported to be coping with burnout * Only 20% indic

s made. No mention of the value to be had. Just a plain old "learn more."

Here's the bottom line. "Learn more" can no longer stand on its own as an off

Making The Business Case For Corporate Performance Management
Anyone involved in high value capital sales, such as enterprise software, will know life can be a roller coaster. One day everyone is on a high as a major deal is secured. Another day everyone is distraught when after many months of work, it comes to nothing. Losing out to another vendor is an accepted part of the game. More annoying is the situation w

ement. "So what," is my immediate reaction. How does this apply to me?

Here's the bottom line. "Learn more" can no longer stand on its own as an off

How Would You Handle This Customer Service Issue?
I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident.The woman was injured and unable to complete her trip. She asked for a refund of at least $16.00. The balance left on her pre-pa

existence. Trust me, in this day and age, you have to do a lot more than exist if you expect your marketing to generate a response.

Here's the bottom line. "Learn more" can no longer stand on its own as an offer or incentive. It will not spur anyone to act. You need to include something of real value if you expect any kind of response.

Point #2 - Postcard Marketing is Not a Branding Tool
Visit the websites of a few postcard printing companies, and you'll hear the phrase "top of mind awareness" tossed around a lot. The idea is that by sending a constant barrage of postcards, you will be "top of mind" with your potential audience.

I don't know about you, but on a given day, I don't have any companies at the top of my mind. Nor do I remember the postcards I received yesterday or last week. If a postcard has a valuable offer that's relevant to me, I'll hang on to it for later consideration. I might even respond to it right away. But if it follows the "we exist" approach to marketing, it gets a big "so what" from me.

Postcard marketing

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The job market will likely have another strong month in July 2006 with an estimated 58 percent of employers in the manufacturing and service sectors planning on increased hiring, according to the findings of a recent study released last July 27.

Complaint tracking software, traditionally used to collect, track and analyze data for the purpose of continuous quality improvement, now stands to serve as an immediate feedback tool for organizations to seamlessly serve customers. The immediacy generated by these tools streamlines both internal and external processes within organizations.

What is driving the way we shop and purchase products? What is contributing to the downsizing of product size? Take a look at these trends. You may need to reconsider your package’s effectiveness.

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Added for You - Postcard Marketing is a Lead Generator - Not a Brand Builder

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