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Added for You - Real Estate Postcards: How Do I Drive Web Traffic?
Persistence Marketing Efforts:How to avoid frustration while marketing is a real problem for a small business. A small business always looks for ways and means to attract customers for their products or services. Fear of failure because of past marketing experiences and
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website
Your low cost competitors will not just nibble at your low price segment, they want to eat your lunchMany industry leaders are faced with a sea of changes in the marketplace, particularly the onslaught of many low cost competitors. They are minnows and will grow to
This question comes from a real estate postcard marketing survey I sent to over 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.
Question:
What are the best postcard techniques to drive readers to your website?
Answer:
Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-request form, signing up for listing information, or what have you. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.
With that out of the way...
One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website l
Steve called from Minneapolis to ask how to attract new clients for his auto repair shop. He has been in business for two years and has four trained technicians to keep busy, but he was having difficulty attracting enough new customers.Steve wasn't just waiting for peop
Answer:
Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-request form, signing up for listing information, or what have you. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.
With that out of the way...
One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website
Question: What is one of the easiest ways to get a sustained increase in sales in your travel business?Answer- track and monitor the amount of people you give a quote to versus the number people who buy. Look at ways of improving the conversion rate to sale.Now t
With that out of the way...
One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website
This is the first of a two-part article on overfilling your marketing funnel and client pipeline.In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting l
It's a great question you ask, because postcards and websites make perfect marketing partners. This combo lets you offer recipients another way to respond, and multiple response paths are almost always a good thing in direct mail.
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website
You’re the boss, and you have every reason to feel good about your organization.You’ve built a great team.You’ve put strong players in every spot.You have clearly defined procedures for every part of the business.You have incentive, safety recogniti
The key here is that you must build genuine value into your website (just like you should build value into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home Buying Information" and then work to make the website live up to that theme. It would be easy to drive traffic to such a site with postcards.
And don't forget about your web-based lead generation. Driving traffic to a website is only half the equation. The other half is turning that traffic into a relationship. But that's another article entirely.
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.
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