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Added for You - Real Estate Postcards - 75 Ways to Improve Your Response
If you have read any books of Sherlock Holmes, you will encounter an astounding, ideal, keen, and perfect picture of a detective. It is the fictional character created by Sir Arthur Conan Doyle in his Sherlock Holmes stories during the Victorian times in England.A private detective and investigator nowadays do not necessarily resemble the skills of Sherlock Holmes, but they are quite associated with clandestine works and sometimes dealing with the mess of the felons and how to solve chains of conflicts.Private detective and investigator as career is a very challenging and dangerous task. It involves surveillance at long hours, flexibility in any harsh situations and keen observation. Usually people associated with this job have strong background in the military, law, government and jobs of intelligence capacity.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
Postage stamps are the proof that the proper fee has been paid to send a piece of correspondence. If a postage stamp is not present on a piece of mail being sent, the recipient becomes responsible for paying the postage due. If the recipient does not wish to pay the postage due, then the item is returned to the original sender.Postage stamps can be purchased in a variety of ways. They can be purchased individually, in a book (usually 20) or in a larger roll, if a significant amount is needed. Stamps can be found at the local postal office, in a machine, or at certain locations that provide the service of selling stamps. Keep in mind that most of these remote locations, which are not affiliated with the postal service, tend to charge more per stamp. For example, an establishment that cashes checks and provides other simila
But before you begin a postcard campaign, you should educate yourself on the many ways to improve your response rates. Here are 75 ways to do just that.
The Planning
1. Create an overall postcard plan to help you stay on track.
2. If at all possible, outsource the logistics to a real estate postcard vendor.
3. Make a list of postcard vendors and begin comparing them.
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and your objective.
31. Infuse your message with your big idea from earlier.
32. Remember that a big idea is easy to write about, ever if you're not a writer.
33. Make sure your postcard message includes "layers" of value.
34. Create a message that solves a problem, presents a solution, and offers value.
The Headline
35. Write a headline that identifies your primary audience (directly or indirectly).
36. Offer a benefit with your headline. Suggest the value of what's to come.
37. Write your postcard's headline clearly.
38. Avoid the use of jokes, puns, complex language and the like.
39. Write an honest headline. Be able to back it up with the rest of your postcard.
40. Make your headline interesting. You can't bore people into contacting you.
41. Use strong, active words that move the reader forward.
42. Use the proven headline formulas in the postcard book mentioned below.
43. Use numbers and other specifics when possible. Avoid generalities.
The Design
44. Strive for professionalism in your postcard design.
45. Hire a designer, if necessary, or start with a professional postcard template.
46. Ask your postcard vendor how they can help you with design.
47. Strive for originality. Create a purple cow, not just another brown cow.
48. Use design to enhance your message. Don't let the design obscure the message.
49. Use design to improve the readability of your postcard.
50. Make sure your design supports the message you're trying to convey.
51. Create an eye-catching postcard that will "burst" out of the mailbox.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
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Working with a verbally abusive boss is something that people often have to deal with.I'm speaking specifically about a verbally abusive boss and not one who is physically abusive. If I had to deal with a physically abusive boss, I wouldn't be working there anymore and I'd be consulting a lawyer.If your boss uses abusive language, the first thing I'd try to determine is whether they use it against just you or against others in the office. In other words, is it a problem that only you face or have you witnessed your boss doing it to others as well? Determining this might help you to see if you're in this alone or if there are others experiencing the same treatment.If others in your office experience this behavior, do they also consider it to be abusive? In other words, might it be open to interpretation or is it de
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and your objective.
31. Infuse your message with your big idea from earlier.
32. Remember that a big idea is easy to write about, ever if you're not a writer.
33. Make sure your postcard message includes "layers" of value.
34. Create a message that solves a problem, presents a solution, and offers value.
The Headline
35. Write a headline that identifies your primary audience (directly or indirectly).
36. Offer a benefit with your headline. Suggest the value of what's to come.
37. Write your postcard's headline clearly.
38. Avoid the use of jokes, puns, complex language and the like.
39. Write an honest headline. Be able to back it up with the rest of your postcard.
40. Make your headline interesting. You can't bore people into contacting you.
41. Use strong, active words that move the reader forward.
42. Use the proven headline formulas in the postcard book mentioned below.
43. Use numbers and other specifics when possible. Avoid generalities.
The Design
44. Strive for professionalism in your postcard design.
45. Hire a designer, if necessary, or start with a professional postcard template.
46. Ask your postcard vendor how they can help you with design.
47. Strive for originality. Create a purple cow, not just another brown cow.
48. Use design to enhance your message. Don't let the design obscure the message.
49. Use design to improve the readability of your postcard.
50. Make sure your design supports the message you're trying to convey.
51. Create an eye-catching postcard that will "burst" out of the mailbox.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
For the beginner, online marketing can be confusing, frustrating, and expensive. The newbie interested in online marketing needs to make a choice between marketing his or her own product or someone else's product. If you already have a product to market then skip to Step 3. The other choice for online marketing is to become an affiliate. What is affiliate marketing? An affiliate is someone who sells another’s product and earns commission if that product sells. You should not need to pay a membership fee to become an affiliate. Many “type-at-home” programs are actually affiliate marketing. Start with Step 1. There are plenty of articles, blogs, and forums to help the beginner also and I encourage you to reference this material. Here are tips 1-5 to get you started.Step 1. Join an affiliate marketplace. A marketplace
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and your objective.
31. Infuse your message with your big idea from earlier.
32. Remember that a big idea is easy to write about, ever if you're not a writer.
33. Make sure your postcard message includes "layers" of value.
34. Create a message that solves a problem, presents a solution, and offers value.
The Headline
35. Write a headline that identifies your primary audience (directly or indirectly).
36. Offer a benefit with your headline. Suggest the value of what's to come.
37. Write your postcard's headline clearly.
38. Avoid the use of jokes, puns, complex language and the like.
39. Write an honest headline. Be able to back it up with the rest of your postcard.
40. Make your headline interesting. You can't bore people into contacting you.
41. Use strong, active words that move the reader forward.
42. Use the proven headline formulas in the postcard book mentioned below.
43. Use numbers and other specifics when possible. Avoid generalities.
The Design
44. Strive for professionalism in your postcard design.
45. Hire a designer, if necessary, or start with a professional postcard template.
46. Ask your postcard vendor how they can help you with design.
47. Strive for originality. Create a purple cow, not just another brown cow.
48. Use design to enhance your message. Don't let the design obscure the message.
49. Use design to improve the readability of your postcard.
50. Make sure your design supports the message you're trying to convey.
51. Create an eye-catching postcard that will "burst" out of the mailbox.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
Advertising is already a part of business success. Without this process you cannot truly achieve your desired goal for your business success. If you want great savings from your printing and advertising project make use of brochures. These materials can help you save a lot of money and time compared to conventional medium used like television and radio.In every business undertaking, businesses need exposure to possible markets and this can be achieved through advertising. Brochure printing campaign can enable you to advertise everywhere with little less expense of the company. Compared to any promotional materials they can also be effective form of advertising aimed in the market.In deciding what to do with your brochures you need to think of factors that will truly help in making your campaign a success. The following a
37. Write your postcard's headline clearly.
38. Avoid the use of jokes, puns, complex language and the like.
39. Write an honest headline. Be able to back it up with the rest of your postcard.
40. Make your headline interesting. You can't bore people into contacting you.
41. Use strong, active words that move the reader forward.
42. Use the proven headline formulas in the postcard book mentioned below.
43. Use numbers and other specifics when possible. Avoid generalities.
The Design
44. Strive for professionalism in your postcard design.
45. Hire a designer, if necessary, or start with a professional postcard template.
46. Ask your postcard vendor how they can help you with design.
47. Strive for originality. Create a purple cow, not just another brown cow.
48. Use design to enhance your message. Don't let the design obscure the message.
49. Use design to improve the readability of your postcard.
50. Make sure your design supports the message you're trying to convey.
51. Create an eye-catching postcard that will "burst" out of the mailbox.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
A powerful resume starts with a good statement of objective. This is the headline of your advertisement promoting yourself. The headline has to be simple yet state with clarity that you are the perfect choice for the specific job or position.Clarity of objective requires that you be clear about your own career direction. If you are not clear where you are headed with your career and the specific goals, you may not be the right fit for the position. There are bound to be certain uncertainities in your mind, there may be areas of concern on the path your career is moving. Yet it is better not to reflect those grey areas in your objective statement.There are several ways you can write your objectives.Decide on the specific job title you want to apply for. Then think about one or two qualification, abilities and
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate scene.
60. Make sure your offer is relevant, helpful and valuable to the reader.
61. Create a high perceived value of the thing you're offering. Position it.
62. Offer something better than what other agents are offering in your area.
63. Make sure the offer relates back to the headline. Make everything cohesive and united.
64. Follow your offer with a strong call-to-action (next item).
The Call-to-Action
65. Write a straightforward call-to-action that moves the reader forward.
66. Tell people how to respond in clear language. ("Visit www.mywebsite.com...")
67. Make your call-to-action stand out from the copy around it.
68. Make it easy for people to respond. Use as many response paths as possible.
69. Restate the reason they should respond. Restate the value of your offer.
The Tracking
70. Devise a way to track your response rates.
71. Google the phrase "measuring postcard success" and read a few articles.
72. Consider all the technical details of your tracking program.
73. Learn something from every postcard mailing you conduct.
74. Change one element at a time for pure comparison (list, offer, headline, etc.).
Education
75. Read "Real Estate Postcard Marketing" available at www.RealEstatePostcardbook.com.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.
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