d using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want

Hello again

Today we want to talk about where you can look for some help. This is useful anytime, but especially when things don’t seem to be going too well in the early days.

Networking
Networking is a great way not only to get some help when you need it, but to help you keep up with what’s new in the business. Here’s a bit of good advice, though:

Network with successful people, not other Newbies. This sounds harsh, but, think about it. If you want to get very good at chess or bridge, you play with people who are better at these games than you. If you want to become an ace at tennis, you must play with people who are already aces.

If you want to be successful in direct marketing, you must play with people who are better at it than you. And if you want to get really great at it, you must network with people who are already really great at it.

So, hang out with the gurus every chance you get, not only your chosen guru but all the others you can find. When you go to seminars, track these people down and ask their advice at every opportunity. During their talks, write down the questions you want to ask and how these relate specifically to your business.

Corner them during breaks and ask away. Buy them a sandwich and a drink, and deliver these in a brown paper bag (this will sometimes get you to the head of the queue). Track them down in the hotel bar in the evening, buy them a drink and ask them more questions.

Here’s another bit of good advice: Some of the gurus have monumental egos – you will too when you are banking ?3,500,000 a year. This doesn’t mean they aren’t very nice people, but you have to ask your questions carefully. You may be thinking about trying something slightly different from the standard for your headline, for example. Don’t ask, ‘Do you think this will work?’ Ask instead, ‘Have you ever tested this?’

The first question carries a suggestion you are proposing to do something different from what they recommend. With the second question you are asking for their accumulated wisdom (this is particularly helpful if they have been in the business for a really long time and have made huge piles of money!). :-)

Your mentor
According to the dictionary, a mentor is a ‘wise counsellor – a tutor’. This about sums it up: your mentor is somebody you turn to for help whenever you need it. Where do you find a mentor? You’ve already found one – your guru.

You chose your guru because his or her package is one of the several you have bought and thought about. In Part Four we talked about copying your guru’s business model and using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want t

e already aces.

If you want to be successful in direct marketing, you must play with people who are better at it than you. And if you want to get really great at it, you must network with people who are already really great at it.

So, hang out with the gurus every chance you get, not only your chosen guru but all the others you can find. When you go to seminars, track these people down and ask their advice at every opportunity. During their talks, write down the questions you want to ask and how these relate specifically to your business.

Corner them during breaks and ask away. Buy them a sandwich and a drink, and deliver these in a brown paper bag (this will sometimes get you to the head of the queue). Track them down in the hotel bar in the evening, buy them a drink and ask them more questions.

Here’s another bit of good advice: Some of the gurus have monumental egos – you will too when you are banking ?3,500,000 a year. This doesn’t mean they aren’t very nice people, but you have to ask your questions carefully. You may be thinking about trying something slightly different from the standard for your headline, for example. Don’t ask, ‘Do you think this will work?’ Ask instead, ‘Have you ever tested this?’

The first question carries a suggestion you are proposing to do something different from what they recommend. With the second question you are asking for their accumulated wisdom (this is particularly helpful if they have been in the business for a really long time and have made huge piles of money!). :-)

Your mentor
According to the dictionary, a mentor is a ‘wise counsellor – a tutor’. This about sums it up: your mentor is somebody you turn to for help whenever you need it. Where do you find a mentor? You’ve already found one – your guru.

You chose your guru because his or her package is one of the several you have bought and thought about. In Part Four we talked about copying your guru’s business model and using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want

paper bag (this will sometimes get you to the head of the queue). Track them down in the hotel bar in the evening, buy them a drink and ask them more questions.

Here’s another bit of good advice: Some of the gurus have monumental egos – you will too when you are banking ?3,500,000 a year. This doesn’t mean they aren’t very nice people, but you have to ask your questions carefully. You may be thinking about trying something slightly different from the standard for your headline, for example. Don’t ask, ‘Do you think this will work?’ Ask instead, ‘Have you ever tested this?’

The first question carries a suggestion you are proposing to do something different from what they recommend. With the second question you are asking for their accumulated wisdom (this is particularly helpful if they have been in the business for a really long time and have made huge piles of money!). :-)

Your mentor
According to the dictionary, a mentor is a ‘wise counsellor – a tutor’. This about sums it up: your mentor is somebody you turn to for help whenever you need it. Where do you find a mentor? You’ve already found one – your guru.

You chose your guru because his or her package is one of the several you have bought and thought about. In Part Four we talked about copying your guru’s business model and using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want

rent from what they recommend. With the second question you are asking for their accumulated wisdom (this is particularly helpful if they have been in the business for a really long time and have made huge piles of money!). :-)

Your mentor
According to the dictionary, a mentor is a ‘wise counsellor – a tutor’. This about sums it up: your mentor is somebody you turn to for help whenever you need it. Where do you find a mentor? You’ve already found one – your guru.

You chose your guru because his or her package is one of the several you have bought and thought about. In Part Four we talked about copying your guru’s business model and using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want

d using it to build your own. You decided to copy this model because you have studied it in enough detail you are convinced it will work for you.

By now you have bought one front-end package, and probably two – maybe more – back-end packages from your guru. You have no doubt attended at least one – possibly more than one – of his or her seminars. You may have subscribed to a newsletter or ‘members’ only’ website.

You have spent some money with your guru. It’s payback time. Your guru owes you because not only have you spent a great deal of money, you are likely to spend more in the future. Direct marketers love people who buy stuff from them. They want to be nice to you. They want you to ask them questions. They are waiting for your telephone calls and email queries. Don’t disappoint them. :-)

(I have always received prompt, courteous, honest, helpful replies to every telephone call or email enquiry I have made to any of the pros in this business. The bigger they are, the more likely they will respond – quickly and with good information.)

Some magic words – just ask!
Finally, the words, ‘I have a problem. Please can you help me,’ are magic words. If you want help, ask for it. Ask anybody you think can help you.

That’s all for this time. See you soon.

Next time we shall talk about where to find the resources you need to build your business. Some will cost you a lot, some will cost you a bit, and some are free if you know where to look.

Thanks for listening :-)

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