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Added for You - Real Estate Postcard Ideas – This Town is a War Zone
You have lived the life: Adrenalin-charged meetings, exhilarating presentations and major business deals signed on the dotted line – but also senseless re-briefings, over-cautious clients and business partners, bitter managers and frustrated colleagues. And let's not even talk about the overtime.It was great while it lasted (most of the time, anyway), but now the spark is gone. You know
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal
Whenever I hear complaints about not attracting enough new business, I start asking many questions. As a strategic thinking business coach I need to ask those who complain many questions to find out if there is a fear of marketing that is preventing the growth of their business. In order to determine if this fear exists, I developed ten (10) questions to ask them. The ten questions are:
If that seems like an unusual trio for postcard marketing advice, let me explain.
I made an office visit to a client recently. Her office sat at "Ground Zero" of a massive highway-improvement project, one of the largest projects of its kind in Central Texas history.
For obvious reasons, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared along dirt lanes, and a constant cloud of dirt hung over everything. It was like a war zone.
During our meeting, we talked about ways she could generate a response from her real estate postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.
"Why not use that?" I asked her.
I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values and so on. Polish it up, give it a nice cover page and a title -- something like "Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."
"Feature the report on your marketing postcards," I explained, "and then tell people how to download it (or request it) through some kind of lead-capture system."
This concept leverages the power of information. Certain people will want certain information, and they will go a certain distance to get it. This real estate postcard strategy capitalizes on that notion.
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal?
IntroductionManagers have two powerful ways of improving the performance and productivity of their subordinates, which are counseling and on the job training.Counseling is the process of helping a subordinate define and resolve personal problems that effect performance or in order to develop a good attitude to work.On the job training is the process of explaining, d
For obvious reasons, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared along dirt lanes, and a constant cloud of dirt hung over everything. It was like a war zone.
During our meeting, we talked about ways she could generate a response from her real estate postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.
"Why not use that?" I asked her.
I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values and so on. Polish it up, give it a nice cover page and a title -- something like "Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."
"Feature the report on your marketing postcards," I explained, "and then tell people how to download it (or request it) through some kind of lead-capture system."
This concept leverages the power of information. Certain people will want certain information, and they will go a certain distance to get it. This real estate postcard strategy capitalizes on that notion.
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal
With the recent drop in gas prices, should online retailers expect a cheery holiday sales forecast? According to the National Federation of Retailers (NRF) one-fifth of all retail sales in the United States occur during the holiday season. With the critical holiday shopping season upon us, many companies are gearing up for a busy and eventful holiday season.Although they expect holida
"Why not use that?" I asked her.
I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values and so on. Polish it up, give it a nice cover page and a title -- something like "Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."
"Feature the report on your marketing postcards," I explained, "and then tell people how to download it (or request it) through some kind of lead-capture system."
This concept leverages the power of information. Certain people will want certain information, and they will go a certain distance to get it. This real estate postcard strategy capitalizes on that notion.
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal
Exhibitions are the perfect place to increase level of exposure and your business’ sales. By having a professionally-designed business stand, you are guaranteed to grab the attendee’s attention, interact with them and effectively promote your business in a cost-effective manner.Depending on your budget, you could choose from display banners, pop-ups, modular display systems and large sc
"Feature the report on your marketing postcards," I explained, "and then tell people how to download it (or request it) through some kind of lead-capture system."
This concept leverages the power of information. Certain people will want certain information, and they will go a certain distance to get it. This real estate postcard strategy capitalizes on that notion.
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal
There are 2 decisions you need to make when considering your mailing options:1. Envelope or no envelope?2. Bulk mail or first class?Envelope or no envelope?An envelope will help protect your newsletter from getting crushed in the mail, it will allow you to include enclosures and enable you to print additional marketing information on the envelop
Helpful questions to ask yourself:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lot to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal?
How do I get people interested / curious / excited enough to overcome their natural skepticism and contact me? What priceless information (or other assets) do I have to offer? Hint: It should be something people really want, something other agents are not offering, something with relevance to your target audience, and something with genuine value and usefulness. Don't think "gifts" ... think "tools for success."
What do I have to offer that meets these requirements? A special report like the example above? A seminar? A handbook or information kit? A unique service that other agents can't offer? Access to better, more up-to-date listings?
Conclusion
With real estate postcard marketing, the creative possibilities are endless and (as we've seen from the highway project idea) all around us. Some people complain about a highway project that turns their neighborhood into a "war zone." Other people leverage it for their own gain.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.
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