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  • Added for You - Direct Mailing and Direct Nailing

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    Using targeting software and carefully studying your demographics you can really increase your direct mailing and direct marketing results. There are many great software makers and demographic data companies, which run in ESRI’s ArcView, ArcBus and ArcData.

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    For years and years we did this and we got so darn good at it that we could almost peg 3.7 percent call back rates and convert at least half to sales. Now for a mobile car wash and fleet pressure washing business, you know that is kicking butt. When others talk of their direct mailing; I talk about direct nailing; that is t

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