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Added for You - Postcard Marketing Checklist: 5 Things to Consider Before You Mail
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.But do you need a company brochure? Producing a company brochure is often time-consuming and expensive. The money a
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Dire
The pH scale determines the acidity or alkalinity of a solution. The scale ranges from 0 to 14. At the 0 end of the scale is where solutions are very acidic. Moving up around 2 on the scale is the rating for lemon juice, around 3 is vinegar, beer and cola. Pure water has a pH of 7, which is neutral.As you move up the scale from 7, solutions become more alkaline (some chemicals in this range are commonly referred to as bases). Milk of magnesia has a pH of 10, household ammonia has a pH of 11, and household bleach has a pH of 12. Oven cleaners fall between 13 and 14. Solutions at either en
The checklist that follows is not all-inclusive, but is meant to provide a solid enough list to get your postcard marketing campaign underway.
The List
Your mailing list (a.k.a. database) should be the result of asking tough questions and doing some hard research. To build a good mailing list, you need to find out who wants and needs the products / services you sell.
If you're mailing to your customer base, your list requirements are simple -- just mail to your best customers. But if you're mailing to "strangers" in the hopes of making them customers, you'll have more homework to do.
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Direc
Often times we get jobseekers in the local market who submit their r?sum?s to our firm for specific positions, but they’ve never taken the time previous to the job listing to actually post their r?sum? with us. This causes us to ask ourselves why job seekers are not doing a better job of contacting companies like ours that specialize in sales and marketing recruiting.If you are looking for a new job or starting a new career search, make sure that you take the time to research all of the local recruiting firms that specialize in sales and marketing positions in your local market, and tha
The checklist that follows is not all-inclusive, but is meant to provide a solid enough list to get your postcard marketing campaign underway.
The List
Your mailing list (a.k.a. database) should be the result of asking tough questions and doing some hard research. To build a good mailing list, you need to find out who wants and needs the products / services you sell.
If you're mailing to your customer base, your list requirements are simple -- just mail to your best customers. But if you're mailing to "strangers" in the hopes of making them customers, you'll have more homework to do.
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Dire
What Is Information Marketing? Information marketing techniques involve a completely different way of thinking. It’s centred on ‘giving’ not ‘getting’. It’s a powerful way of building a relationship of trust and credibility with your prospects by giving them what they want which is information and advice and taking away what they don’t want, a sales pitch. Now doesn’t that feel as though it falls in line with your values?Information marketing materials come in many formats from an email newsletter, special reports, a course of email tips, articles and ebooks to name but a f
If you're mailing to your customer base, your list requirements are simple -- just mail to your best customers. But if you're mailing to "strangers" in the hopes of making them customers, you'll have more homework to do.
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Dire
Online Textile Trading is a niche market which sooner or later would catch up with the www pace. Since most of the textile trading involve people buying bulk products spanning vast geographical areas. People just dismiss the concept of textile trading online simply because of the prevailing fraudulent techniques. Since the advent of many simpler advertising techniques anyone and everyone are learning the art of dollar making through sheer advertising and Blogging.However I feel that we need not dismiss the internet medium of www as just any other way of doing business. You know frauds ar
Questions to ask:
* Have you obtained your list from a reputable list vendor?
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Dire
I’ve invented and patented several products that are clever, useful, and saleable. Wal-Mart even gave one of them their highest grade when I sent them the plans through their little-known, inventors program. So why aren’t I rich? That’s a reasonable question. Once I got over the elation I experienced upon receiving their acceptance letter, reality sunk in. They wanted 20,000 units in special packaging and designed to meet certain specifications. After consulting foreign manufacturers and getting prices for construction and exporting, I looked at my investment costs. They totaled over $330,000.
* If using your in-house list, have you checked it for accuracy, duplication, etc?
* Does your list match your message? Is your message relevant to your list?
The Headline
Direct mail postcards have a major advantage over their enveloped counterparts -- immediate impact, right out of the mailbox. This is where your headline comes into play. The reader will give your postcard a "golden glimpse" during which you have a chance to pull them in. Whether you do so or not will depend largely on your headline.
Questions to ask:
* Does you headline identify your target audience?
* Does your headline promise a benefit?
* Is your headline clear and to the point?
* Did you test your headline to make sure people understand at first glance?
The Offer
In postcard marketing, it's the offer that generates the response. It answers the reader's fundamental questions: "What's in it for me? Why should I bother? How is this worth my time?"
The offer is usually related to the product or service being sold, but it doesn't actually have to be that product or service. A company selling software might
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