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Added for You - Patience is a Virtue: Be Patient with Postcard Mailings
Advertising business gifts offer a tried and true method of publicizing your business. Little tokens of appreciation given to clients, promotional items offered as an incentive to try a new product and trinkets that advertise your name are all part of the broader spectrum of advertising business gifts. They range from plastic key rings that cost a few cents each to elegant pen sets and even embossed laptop computers and cases. Choosing effective business advertising gifts is an art that requires you to evaluate a number of different factors.What is the purpose of the gift? C
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be
Are leaders “born” or can anyone learn to be a leader? Below find some common attributes visible in many of today’s most successful leaders. How do you and your leadership attributes compare?.Leaders are persons who, by word and or example, markedly influence the behaviors, thoughts, and or feelings of a significant number of their fellow beings.The key to leadership is the effective communication of a story. The most fundamental stories, fashioned by leaders, concern issues of personal and group identity, mission and vision.Leaders exemplify those stories. They con
Sometimes my clients believe me... and a few months later, they start seeing great results from their postcards. Sometimes my clients don't believe me... and they give up on postcards before ever really giving them a chance.
You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too.
The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency. Let's take a few examples. What comes to mind if I say...
"Tastes Great, Less Filling"
"Where's the Beef?"
"I just saved a lot of money on my car insurance!"
Getting the idea?
We remember successful advertising campaigns for many different reasons - they are clever and well-written (I'll address this in subsequent articles), but more than that, we remember them because we hear or see them over and over again.
Yet when it comes to postcard marketing, many of my clients seem to think that one huge run of postcards is sufficient for their advertising needs for the whole quarter or the whole year.
Use common sense by thinking about your own buying habits:
Do you buy a product the first time you see it advertised?
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be p
Why on earth would you want to buy used portable tradeshow booths? There are a million reasons why! Let's check out the positive aspects of getting used portable tradeshow booths as well as why these factors can add up to form a competitive advantage in a tradeshow. Extracting equal or greater benefits from used portable tradeshow booths, when compared to getting a new one, requires you to be smarter and savvier than your competition. It all begins with understanding that trade show booths are just a tool. The real magic comes from the people behind the exhibit, and what they do to use
You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too.
The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency. Let's take a few examples. What comes to mind if I say...
"Tastes Great, Less Filling"
"Where's the Beef?"
"I just saved a lot of money on my car insurance!"
Getting the idea?
We remember successful advertising campaigns for many different reasons - they are clever and well-written (I'll address this in subsequent articles), but more than that, we remember them because we hear or see them over and over again.
Yet when it comes to postcard marketing, many of my clients seem to think that one huge run of postcards is sufficient for their advertising needs for the whole quarter or the whole year.
Use common sense by thinking about your own buying habits:
Do you buy a product the first time you see it advertised?
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be
The goal of the behavioral based interview is to identify qualities that work well in your organization. But you also need to look at the flip side of this as to what are the characteristics of your problem people?Look at the qualities of the people who didn't work out so well AND BE HONEST. In some cases, the responsibility could fall to you in how you interviewed, hired or trained them. In other cases, it will be some part of their personality that you didn't account for in all of your pre-planning, but turned out to be a crucial skillset in the job.If you can remembe
"Tastes Great, Less Filling"
"Where's the Beef?"
"I just saved a lot of money on my car insurance!"
Getting the idea?
We remember successful advertising campaigns for many different reasons - they are clever and well-written (I'll address this in subsequent articles), but more than that, we remember them because we hear or see them over and over again.
Yet when it comes to postcard marketing, many of my clients seem to think that one huge run of postcards is sufficient for their advertising needs for the whole quarter or the whole year.
Use common sense by thinking about your own buying habits:
Do you buy a product the first time you see it advertised?
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be
Business owners and executives are frequently frustrated because, although their employees are constantly busy and hard-working doing what they have been instructed to do, their companies do not achieve the results that were planned. In other years, results are achieved more because of good fortune and unexpected events and less due to employee’s efforts. How can they truly judge the effectiveness of their organization?In entrepreneurial companies, organizations are usually built around the strengths and skills of the founders and early employees. As these businesses grow, add
Yet when it comes to postcard marketing, many of my clients seem to think that one huge run of postcards is sufficient for their advertising needs for the whole quarter or the whole year.
Use common sense by thinking about your own buying habits:
Do you buy a product the first time you see it advertised?
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be
First, find out how many magazines or newspapers are printed and how often. Be careful to get the amount printed and not the estimated readership. Most publications use a three times (3x) the printed amount when quoting their readership. This is used because it sounds better, plus most publications quote a 3x national average, which could or could not be true. Some publications may only get one or no reader per publication, and others may get many more. The amount is usually based on how popular the publication is. If a reader enjoys the publication, and there is important informa
Do you buy a product the second time you see it advertised?
Aren't you much more likely to buy a product after you have seen it advertised several times?
Here are some tips to help you get the most out of your postcard marketing budget.
1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be put to better use by mailing 1,000 people eight times than 8,000. Even if you can only afford to mail a small number of people on a monthly basis, this is a better strategy than mailing a large number only once or twice.
Don't give up after just a few mailings. Our company once had a real estate agent client who mailed NINE months in a row without a single phone call. He had decided that if he didn't get any results on the tenth mailing, he was calling it quits. On that tenth mailing, his postcards yielded three high-quality listings. Just one of those listings was more than enough for the ten months of postcards.
2. Be as consistent and frequent as you can afford.
We are a culture of very busy people. Very busy people share something in common - very short attention spans. If you want people to remember your company, your name, your product, mail them at regular intervals - weekly if you can afford it, but at least monthly. Mailing once per quarter can work for certain clients - for example, retail clients who have a big quarterly sale that their current clients already know about might benefit from a quarterly postcard, especially if they are also utilizing monthly postcards. But once per year? What advertising do YOU remember from one year ago? If you can't remember, how do you expect your prospects to remember YOUR advertising if you're only doing one mailing per year?
3. Use your budget, your consistency, and your frequency on ONE group of people. Just recently, a client mailed a list of 2,500 people. For his second mailing, he chose a new list of 2,500 people, and he hasn't gotten a single phone call. Groaning, he called us and said, "Why didn't I listen to you??" Even t
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