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  • Added for You - Is Your Job Taking Over Your Life?

    Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
    In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the copy lacked a push toward action on the visitor's part. It also needed a boost in the search engine rankings. After outlining the problems, I set about rewriting th
    to you: cell phones and pagers and laptops.
  • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
  • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
  • And part of it goes to your own vanity, which wants to be reassu
    Civil War - It May Be Forever
    When it became obvious that there was going to be a shooting war between the North and the South, there were days of immense personal conflict to a great many regular army officers. Among them, of course was Robert E. Lee, who was one of the most famous officers in the army, and to whom Winfield Scott offered top command of the Union army. Lee took a day or two to mediate over this. As a professi
    If you wanted to, could you really get away from work?

    That sounds like a stupid question, but it's not. In theory, when you walk out the door at five o'clock (or six, or eight o'clock) your time is your own, to spend with your family or your friends, to read a good book or watch a movie, to see a play or work on your knitting. But you know how it goes:

    • Your cell phone rings and your supervisor needs you to come in right now to look into a system crash.
    • You feel that you have to check your Blackberry every ten minutes to see if you have any important messages.
    • You feel a strange impulse to stop in at the next Starbucks just to log into your email to see if there are any crises that need you.
    • Your secretary tracks you down at your vacation cabin at the beach to ask where the presentation files are stored.
    It's getting harder and harder to actually disconnect from work, and may people feel that work has a call on them at all times - that they're never allowed to disconnect. Sociologists call this "work/life permeability" and there's a ton of research on its causes and its bad effects. I can summarize the research simply:
    • Being unable to disconnect from work at all means that you can never really relax and get perspective on your job - you're always in the battle.
    • If your boss can always call you, then there's never any time that you can promise your family to be available; and that weakens family bonds over time.
    • Part of the blame goes to our wired society and the communication devices that have become so necessary to you: cell phones and pagers and laptops.
    • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
    • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
    • And part of it goes to your own vanity, which wants to be reassur
      God Hates Religion
      'Who created religion God or man?' This was the question of the night. My University students from the campus ministry had been out in downtown Orlando talking to people about God. Suddenly people who had gone out to party on a Friday night were intrigued and gathering around for a spiritual discussion. The fury and frenzy this intelligent and enlightening question caused was fun to behold. Inste
      your supervisor needs you to come in right now to look into a system crash.
    • You feel that you have to check your Blackberry every ten minutes to see if you have any important messages.
    • You feel a strange impulse to stop in at the next Starbucks just to log into your email to see if there are any crises that need you.
    • Your secretary tracks you down at your vacation cabin at the beach to ask where the presentation files are stored.
    It's getting harder and harder to actually disconnect from work, and may people feel that work has a call on them at all times - that they're never allowed to disconnect. Sociologists call this "work/life permeability" and there's a ton of research on its causes and its bad effects. I can summarize the research simply:
    • Being unable to disconnect from work at all means that you can never really relax and get perspective on your job - you're always in the battle.
    • If your boss can always call you, then there's never any time that you can promise your family to be available; and that weakens family bonds over time.
    • Part of the blame goes to our wired society and the communication devices that have become so necessary to you: cell phones and pagers and laptops.
    • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
    • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
    • And part of it goes to your own vanity, which wants to be reassu
      Are You Sabotaging Your Career?
      My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers.On a daily basis, these leaders are getting the wrong results or the right results in the wrong ways.Interestingly, they themselves are choosing to fail. They’re actively sabotaging their own careers.Leaders commit this sabotage for a simp
      to ask where the presentation files are stored.
    It's getting harder and harder to actually disconnect from work, and may people feel that work has a call on them at all times - that they're never allowed to disconnect. Sociologists call this "work/life permeability" and there's a ton of research on its causes and its bad effects. I can summarize the research simply:
    • Being unable to disconnect from work at all means that you can never really relax and get perspective on your job - you're always in the battle.
    • If your boss can always call you, then there's never any time that you can promise your family to be available; and that weakens family bonds over time.
    • Part of the blame goes to our wired society and the communication devices that have become so necessary to you: cell phones and pagers and laptops.
    • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
    • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
    • And part of it goes to your own vanity, which wants to be reassu
      The New Art of The Start -- Three Growth Secrets from Guy Kawasaki
      Once upon a time, business schools taught us classical marketing, strategy, and sales models and defended those models with research and case studies. For today’s entrepreneurial leaders, those approaches may do more harm than good.Guy Kawasaki’s latest business handbook, “The Art of the Start--The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything," will turn many traditional bu
      e to disconnect from work at all means that you can never really relax and get perspective on your job - you're always in the battle.
    • If your boss can always call you, then there's never any time that you can promise your family to be available; and that weakens family bonds over time.
    • Part of the blame goes to our wired society and the communication devices that have become so necessary to you: cell phones and pagers and laptops.
    • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
    • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
    • And part of it goes to your own vanity, which wants to be reassu
      List Building - How to List Build With Article Marketing
      Article marketing is one of the premier ways of generating opt ins to your list.So why don’t more marketers do it?It is hard work. It is boring work. It is not easy to crank out a few articles a day, every day, on essentially the same topics everyday. And it takes time before you see results. When you first get started, you might get 10 opt ins one day, 20 the next, and only one or
      to you: cell phones and pagers and laptops.
    • Part of the blame goes to the business environment, which really does run 24 by 7 by 12 and experiences crises at inconvenient times.
    • Part goes to the new attitude of business that they're paying you a salary rather than by the hour, so they have a claim on your entire day.
    • And part of it goes to your own vanity, which wants to be reassured that you're indispensible to the business and that they can't get along without you.
    None of these should be surprising, except the last one - that you are, in part, responsible for the electronic chains that connect you to work. Don't beat yourself up about this, it's part of being human and wanting to belong to a community - but you've carried it a little too far. So to fix this problem your're going to have to
    • Break all the electronic ties when you really want to get away: leave the cell phone at home, don't carry the Blackberry or laptop.
    • Tell your boss firmly that you're on vacation and you won't be available, even for emergencies, and then stick to it. Threaten your secretary if she tries to locate you at the mountain hideaway.
    • Examine your own feelings about how much energy you owe to work and how much to yourself. When you've reached your own answer to that question, start to live as though you believed it
    You can expect that it will be difficult to break the habit at first and it will feel uncomfortable to be disconnected and on your own, but it's important and you'll start to feel recharged so that you can be that much more effective when you get back to work.

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