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Added for You - Time is a Unique Resource
Online Media Kit Must Haves To walk effectively, you must look forward – not a mile forward, but several steps ahead.The purpose of the online media kit is the same as the printed media kit - to improve the accuracy of journalists by providing the information that can’t be included in a press release. It provide of the convenience of finding the needed information 24/7 via your website. The online media kit provides the same information your printed media kit does.Your online media kit should contain: • Contact Information. Include the company’s address, direct phone number and email address to the company’s spokesperson. Be sure to use a real email address instead of generic ones like pr@... or media@... so that journalists know their request will be responded to. • Company Background. In your company description include statistics about your company like the year founded, number of employees, annual sales, etc. Don’t use company or industry jargon. Your company description must clear and understandable by all. • President/CEO’s bio. Include photos as well. • Photos. Include downloadable photos key employees, company logos and product photos. Remember to include download instructions. • Press Releases. List all of your press releases on your website st To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan It's Evolution Baby How many times have you thought or said, “Sure, I’d like to (take a course, take a vacation, work on an additional skill or project, etc) but there just isn’t enough time.” When we say, “There just isn’t enough time,” we’re shirking responsibility.There are those people who come to the web with a solid business plan, a large amount of investment capitol, and a precise strategy for how they are going to leverage the internet and exploit the incredible revenue potential of the cyber-age. Then there are the rest of us.Millions of people have arrived on the www. with the notion of making their fortunes, and millions more will arrive in the next two years. These hopeful masses hail from the full spectrum of financial status, from six figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.I've observed an interesting progression among those net-marketers who came onto the scene without a road map, and with little idea of how the micro cosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.Either way. Indulge me a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of a net-marketer.Stage O Let’s look at time and I’ll show you what I mean. Time is a unique resource. It cannot be saved, stopped, or replaced. It’s interesting, then, that some people seem to “find time” to get things accomplished that others don’t. Some people seem to be able to “manage time” better than others and are thus able to “better use time.” The fact is, these resourceful people cannot “find time” or “manage time” any more than the rest of us. Time cannot be “managed” or “found”. We all have the same amount of time in a day, a week, a month, and a year. Everyone has: 24 hours in a day 168 hours in a week 8,736 hours in a year 613,200 hours in a lifetime (assuming a life span of 70 years) 306,600 hours left (assuming you’re now 35 years old) How many hours do you have left in your life? Take a minute to calculate the time and write your answer in the margin. Compare the accomplishments you’ve achieved in the time you’ve already lived with the goals you want to achieve in the time you have left. Are you pleased with where you’re at and where you’re headed? Ask yourself how you can use the remaining time to accomplish job, career, and personal goals that are meaningful for you. Ask yourself, “What is the one thing I can do TODAY that – if I did superbly – would have significant positive results in my department, career, or personal life?” Managing time isn’t about time at all; it’s about priorities. It’s about achievements that – at the end of the day – are most important to you. It’s about setting achievable goals and using a planful method for achieving those goals amidst the many forces vying for your time every day. Align Your Goals With Outside Forces Have you ever started a diet around the holidays? Unless you opted to go to a health camp for the holidays, you probably succumbed to the many temptations of tasty, not-very-healthy food found during these times. The fact that no one else seemed to be dieting didn’t help either! In short, your goal of losing weight wasn’t aligned with the realities of the season. The same is true of goals. Goals are easier to achieve if they are aligned with outside forces. As an example, if your professional goal is to achieve a lateral promotion to another part of the United States and the company’s goal is to reduce all transfers, your goal is not aligned with outside forces and you will have a challenge meeting your goal. If your goals ARE NOT aligned with company goals, you may be seen as a malcontent – a troublemaker. If your goals ARE aligned with company goals, you are seen as supporting the company and your team is seen as a major contributing force in the organization. Ask yourself, “Will the achievement of my goals help the company achieve its goals?” If your goals MIGHT NOT align with the company’s goals, you may wish to revisit your goal (or consider finding another company to work for!). Anchor Your Goals With Inside Forces It’s also important that your goals are anchored to your inner forces or values. If you don’t value the achievement of your goal, or the achievement of your goal goes against your values and principles, your goal will be difficult to achieve. Ask yourself, “Will the achievement of this goal reinforce who I am as a team member, leader, or person?” If your goal MIGHT NOT reinforce who you are, you may want to revise your goal. Link Your Goals With Other(s’) Goals Finally, achieving a goal is easier if it is linked to another goal that you have or to another person’s goal. You may find that several of your goals may link together nicely; by working on one, you can easily work on several. Even more powerful is linking your goal to another person’s or department’s goal. Ask yourself, “Who else might benefit from the achievement of this goal?” Discuss your goal with this person to see if there’s a possibility of working on mutually beneficial goals. By aligning, anchoring, and linking our goals, they become easier to achieve. NOTE: Once you have identified your goals, you will want to record them in a conspicuous place – one where you can see the goals on a daily basis. Long-term Success Happens a Week at a Time When you go on a diet, are you “good” every single day? If you blow your diet by going out one night, do you give up on your goal? The answer (hopefully) is “no.” Likewise, if your goal is to get promoted within a year and you haven’t done anything about it today, do you give up on your goal? The answer is “no.” Most people focus too much on the long-term goal OR on the day-to-day task. The truth is that you must look past the day-to-day and before the long-term goal to your intermediate goal. Think about how you walk. Try walking by looking down at each step you take. You may not ever stumble, but you will certainly lose track of where you’re headed. Now, try to walk by looking at your destination (say a building a mile away); you MAY reach your goal if you don’t fall down the steps or get run over by a truck as you cross the street! To walk effectively, you must look forward – not a mile forward, but several steps ahead. To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan How to Get Paid for Online Surveys here you’re headed?Fast communication turnaround and low cost are making the Internet an increasingly popular vehicle for consumer opinion surveys. To encourage more people to sign up as potential survey takers, give their demographic information and permission to send them surveys to take, the survey makers now offer cash payment to survey takers. So it is now possible to get paid for online surveys.You get an email invitation to take a survey, go to the website and sign in, spend 10 minutes taking a survey, and you get a check for $5 to $25 in the mail. It's happening every day; thousands of people are finding that it's easy to get paid for online surveys and so they are happily participating!Exactly what do you need to do to get paid for online surveys? Here's your checklist:1. Get a Good Guide Company. The paid survey marketplace is young and still like the wild frontier in places. There are good survey makers, bad ones, terrible ones and worse. With more than 700 of them in the U.S. alone, you need a guide to point you to the good ones and steer you away from the bad and worse ones. You can do your own research and testing, but it will tak Ask yourself how you can use the remaining time to accomplish job, career, and personal goals that are meaningful for you. Ask yourself, “What is the one thing I can do TODAY that – if I did superbly – would have significant positive results in my department, career, or personal life?” Managing time isn’t about time at all; it’s about priorities. It’s about achievements that – at the end of the day – are most important to you. It’s about setting achievable goals and using a planful method for achieving those goals amidst the many forces vying for your time every day. Align Your Goals With Outside Forces Have you ever started a diet around the holidays? Unless you opted to go to a health camp for the holidays, you probably succumbed to the many temptations of tasty, not-very-healthy food found during these times. The fact that no one else seemed to be dieting didn’t help either! In short, your goal of losing weight wasn’t aligned with the realities of the season. The same is true of goals. Goals are easier to achieve if they are aligned with outside forces. As an example, if your professional goal is to achieve a lateral promotion to another part of the United States and the company’s goal is to reduce all transfers, your goal is not aligned with outside forces and you will have a challenge meeting your goal. If your goals ARE NOT aligned with company goals, you may be seen as a malcontent – a troublemaker. If your goals ARE aligned with company goals, you are seen as supporting the company and your team is seen as a major contributing force in the organization. Ask yourself, “Will the achievement of my goals help the company achieve its goals?” If your goals MIGHT NOT align with the company’s goals, you may wish to revisit your goal (or consider finding another company to work for!). Anchor Your Goals With Inside Forces It’s also important that your goals are anchored to your inner forces or values. If you don’t value the achievement of your goal, or the achievement of your goal goes against your values and principles, your goal will be difficult to achieve. Ask yourself, “Will the achievement of this goal reinforce who I am as a team member, leader, or person?” If your goal MIGHT NOT reinforce who you are, you may want to revise your goal. Link Your Goals With Other(s’) Goals Finally, achieving a goal is easier if it is linked to another goal that you have or to another person’s goal. You may find that several of your goals may link together nicely; by working on one, you can easily work on several. Even more powerful is linking your goal to another person’s or department’s goal. Ask yourself, “Who else might benefit from the achievement of this goal?” Discuss your goal with this person to see if there’s a possibility of working on mutually beneficial goals. By aligning, anchoring, and linking our goals, they become easier to achieve. NOTE: Once you have identified your goals, you will want to record them in a conspicuous place – one where you can see the goals on a daily basis. Long-term Success Happens a Week at a Time When you go on a diet, are you “good” every single day? If you blow your diet by going out one night, do you give up on your goal? The answer (hopefully) is “no.” Likewise, if your goal is to get promoted within a year and you haven’t done anything about it today, do you give up on your goal? The answer is “no.” Most people focus too much on the long-term goal OR on the day-to-day task. The truth is that you must look past the day-to-day and before the long-term goal to your intermediate goal. Think about how you walk. Try walking by looking down at each step you take. You may not ever stumble, but you will certainly lose track of where you’re headed. Now, try to walk by looking at your destination (say a building a mile away); you MAY reach your goal if you don’t fall down the steps or get run over by a truck as you cross the street! To walk effectively, you must look forward – not a mile forward, but several steps ahead. To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan A Day in the Life of a Book Reviewer; How a Little Research Can Save You a Ton of Embarrassment! e a challenge meeting your goal.I had just finished two book reviews by the same the author, sent out my copies to both the author and my e-zine, and printed off my monthly newsletter. I decided to give a copy of my newsletter to a family member before sending them all out in the mail.First, just let me say in my defense that I usually do not review poetry. But, there is no excuse for not doing a little research before beginning your review. This can save you a major embarrassment!In my case, I was spared a major embarrassment by a family member who just happened to recognize the subject of my author’s poetry. My author was writing a poetic letter to a person that I just assumed was a fictional character, or was perhaps nature and earth being personified. I was wrong. Had I just googled this person’s name to be sure, I would have easily discovered that this person is an internationally famous writer, poet, and humanitarian.In any case, I cannot stress enough how important it is to do some background on your author and his/her subject. Ideally, it is best to ask for a media brochure from your author or publisher.In summary:Ask for a media brochure from the author/p If your goals ARE NOT aligned with company goals, you may be seen as a malcontent – a troublemaker. If your goals ARE aligned with company goals, you are seen as supporting the company and your team is seen as a major contributing force in the organization. Ask yourself, “Will the achievement of my goals help the company achieve its goals?” If your goals MIGHT NOT align with the company’s goals, you may wish to revisit your goal (or consider finding another company to work for!). Anchor Your Goals With Inside Forces It’s also important that your goals are anchored to your inner forces or values. If you don’t value the achievement of your goal, or the achievement of your goal goes against your values and principles, your goal will be difficult to achieve. Ask yourself, “Will the achievement of this goal reinforce who I am as a team member, leader, or person?” If your goal MIGHT NOT reinforce who you are, you may want to revise your goal. Link Your Goals With Other(s’) Goals Finally, achieving a goal is easier if it is linked to another goal that you have or to another person’s goal. You may find that several of your goals may link together nicely; by working on one, you can easily work on several. Even more powerful is linking your goal to another person’s or department’s goal. Ask yourself, “Who else might benefit from the achievement of this goal?” Discuss your goal with this person to see if there’s a possibility of working on mutually beneficial goals. By aligning, anchoring, and linking our goals, they become easier to achieve. NOTE: Once you have identified your goals, you will want to record them in a conspicuous place – one where you can see the goals on a daily basis. Long-term Success Happens a Week at a Time When you go on a diet, are you “good” every single day? If you blow your diet by going out one night, do you give up on your goal? The answer (hopefully) is “no.” Likewise, if your goal is to get promoted within a year and you haven’t done anything about it today, do you give up on your goal? The answer is “no.” Most people focus too much on the long-term goal OR on the day-to-day task. The truth is that you must look past the day-to-day and before the long-term goal to your intermediate goal. Think about how you walk. Try walking by looking down at each step you take. You may not ever stumble, but you will certainly lose track of where you’re headed. Now, try to walk by looking at your destination (say a building a mile away); you MAY reach your goal if you don’t fall down the steps or get run over by a truck as you cross the street! To walk effectively, you must look forward – not a mile forward, but several steps ahead. To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan The 3 Secrets to Manifesting Success in Your Life epartment’s goal.Have you ever wondered why one person walking down a dark alley at night will get mugged while the previous person goes by untouched? Bad things happen to apparently "good" people and good things happen to seemingly "bad" people all based upon the level of energy that they are vibrating at.You are like a radio tower that is constantly transmitting a certain frequency into the Universe. Your thoughts and feelings create an energetic vibration that is sent out into the world. This vibration is then reflected back to you by the Universe, producing physical results in your personal world.The truth is that we are always creating something. Whether you are manifesting what you want or what you don't want depends on the level of your vibration. We are like manifesting magnets! We attract what mirrors our feelings and thinking patterns. So what we send out is exactly what we get back!For example, when we are full of joy, gratitude, or excitement, we tend to send out a high frequency energy, which in turn magnetizes back high frequency experiences like great opportunities, spiritual experiences, positive-minded people, empowering clients, abundant accou Ask yourself, “Who else might benefit from the achievement of this goal?” Discuss your goal with this person to see if there’s a possibility of working on mutually beneficial goals. By aligning, anchoring, and linking our goals, they become easier to achieve. NOTE: Once you have identified your goals, you will want to record them in a conspicuous place – one where you can see the goals on a daily basis. Long-term Success Happens a Week at a Time When you go on a diet, are you “good” every single day? If you blow your diet by going out one night, do you give up on your goal? The answer (hopefully) is “no.” Likewise, if your goal is to get promoted within a year and you haven’t done anything about it today, do you give up on your goal? The answer is “no.” Most people focus too much on the long-term goal OR on the day-to-day task. The truth is that you must look past the day-to-day and before the long-term goal to your intermediate goal. Think about how you walk. Try walking by looking down at each step you take. You may not ever stumble, but you will certainly lose track of where you’re headed. Now, try to walk by looking at your destination (say a building a mile away); you MAY reach your goal if you don’t fall down the steps or get run over by a truck as you cross the street! To walk effectively, you must look forward – not a mile forward, but several steps ahead. To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan Back Up, Back Up, Back Up! To walk effectively, you must look forward – not a mile forward, but several steps ahead.This is not your typical lost data story. I was a good girl and I kept my files on the network drive just like the company recommended. The only thing I put on my hard drive was junk files - things that wouldn't bother me if the hard drive crashed. But not on the network drive. The drives are backed up and even my PC has a local back up program. Can you see where this is going?On Wednesday, August 25, I accessed my work from the network drive as always. I kept copies of my time report and my daily activities there. Since I was going to be out on August 26 for surgery, I saved everything and did the usual end of day sign out routine.I returned to work on Wednesday, September 1 and accessed the drive through my 'Favorites' and got an error message. Thought nothing of it -- figured the network was down or something. Eventually, I went into File Explorer and accessed my private network drive from there. Ah ha! They moved me to a new server. Fine, fine. Whatever.Not fine! On that drive were two folders: /windows and /log. That's it. Nothing else. I opened a ticket. Turned out the data wasn't migrated from the old to the new server. Thankfully, they kept a To effectively achieve your long-term goals, you must first break them down into intermediate goals, goals that can be reasonably achieved in a week (or for longer-term goals, in a month). You will want to keep track of these intermediate goals on a monthly calendar. NOTE: You will also want to keep track of appointments, meetings, and other business action items on this monthly calendar as well; this will enable you to quickly see how packed or free any specific week will be. Daily Planning Having long-term and intermediate goals are the first two steps to “managing time.” The third step is to ACT! As the saying goes, “The longest journey begins with the first step.” Many people – all with good intentions – ignore the realities of the day when they first start integrating their intermediate goals in their daily regimen. They forget that they have meetings they’re supposed to attend, job commitments they’re expected to fulfill, and other things that will tug and pull at their available time. As a result, they become frustrated with their lack of progress on their goals and become angry with the things – work and family obligations – that are taking all their time. Take a few minutes each morning to plan your day: Step 1: Identify your appointments, meetings, and other business action items. Your first step in planning your day is to transfer appointments and other business action items from the monthly calendar. These are non-discretionary: you’ve already made commitments to them. Take time now to transfer any appointments and business action items from your monthly calendar onto your daily calendar in their appropriate places. Step 2: Plan your daily duties. Your second step is to plan your daily duties such as phone calls, mail, inbox items, etc. These are activities that are less defined that action items but still require a portion of your day. By planning these duties, you allot time for them without letting them drive your entire day. Step 3: Make appointments with yourself. Your third step is to “make appointments with yourself” by identifying which intermediate steps you wish to tackle today. Transfer these discretionary activities (intermediate steps) from your Goal Planning page. This makes discretionary items non-discretionary by the simple act of recording the item in the daily plan. You move the future into the present so you can act upon it now! Here are some tips to help you “manage time” and achieve long-term success: • Limit the number of activities you plan for a day. Commit to – and complete – a few activities rather than overcommitting. • Make a habit of planning for 15 minutes every day. • Do your priority first. Period. Include a quiet time to accomplish your top priority. • Take a long-range view of your commitments. Does your calendar fill up quickly? Should it? Space your non-discretionary time carefully week to week. • Take a medium-range view when planning time for your intermediate steps. “What is the one thing that I know if I did superbly THIS WEEK would have significant positive results in my department, career, and/or personal life?” • Use your time management system to keep important information such as your department, career, and personal goals and intermediate steps; your appointments, business action items, and other commitments; and your contacts. Entelechy’s Time Mastery Tip “What is the one thing I can do TODAY that – if I did superbly – would have significant positive results in my department, career, or personal life?” Terence R. Traut is the president of Entelechy, Inc., a company that helps organizations unlock the potential of their people through customized training programs in the areas of sales, management, customer service, and training. Terence can be reached at 603-424-1237 or ttraut@unlockit.com. Check out Entelechy's website at www.unlockit.com.
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