axes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you As you probably know, the success of your business isn’t just about the plan; it is about getting the results expected from executing the plan. But knowing and doing are two different things. Effective time management is a large part of making this happen and success in managing your time effectively works much the same way - Focus on the results ...not on being busy.

We’re used to the frenzy of the work day and if we’re not literally “in motion” we feel we’re not being productive. The funny thing is that so much of what makes your business (and life for that matter) successful has little to do with motion or being busy and everything to do with results. The Pareto Principle (also known as the 80-20 rule) applies here; 80% of unfocused efforts account for only 20% of the results achieved.

So, how do you solve the Pareto problem? Focus on the “Gold Time"; the time you spend on important but not urgent activities. Gold Time activities focus your attention of the results that will bring about the biggest improvement or that are most important to you and/or your business.

For example, let’s consider doing your taxes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you s

time effectively works much the same way - Focus on the results ...not on being busy.

We’re used to the frenzy of the work day and if we’re not literally “in motion” we feel we’re not being productive. The funny thing is that so much of what makes your business (and life for that matter) successful has little to do with motion or being busy and everything to do with results. The Pareto Principle (also known as the 80-20 rule) applies here; 80% of unfocused efforts account for only 20% of the results achieved.

So, how do you solve the Pareto problem? Focus on the “Gold Time"; the time you spend on important but not urgent activities. Gold Time activities focus your attention of the results that will bring about the biggest improvement or that are most important to you and/or your business.

For example, let’s consider doing your taxes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you

t matter) successful has little to do with motion or being busy and everything to do with results. The Pareto Principle (also known as the 80-20 rule) applies here; 80% of unfocused efforts account for only 20% of the results achieved.

So, how do you solve the Pareto problem? Focus on the “Gold Time"; the time you spend on important but not urgent activities. Gold Time activities focus your attention of the results that will bring about the biggest improvement or that are most important to you and/or your business.

For example, let’s consider doing your taxes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you

Focus on the “Gold Time"; the time you spend on important but not urgent activities. Gold Time activities focus your attention of the results that will bring about the biggest improvement or that are most important to you and/or your business.

For example, let’s consider doing your taxes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you

axes (ugh) and having to get your business receipts together, organize and summarize your mileage and auto expenses, make sure you have all your bank statements in order, etc. As I write this it is late February. Would you consider this to be urgent now? Probably not. However, can you see how these activities could become urgent, quickly? You turn around and it’s April 12 (March depending on your deadline). If you hadn’t started doing this record keeping chore, how do you feel, what is your stress level and what does this do to your schedule for April 12 and possibly 13, 14 and possibly 15?

Exercise and eating healthy can also be important but non-urgent activities. From my own experience, you can easily put off exercising because “I’ll start back as soon as __________”. You fill in the blank. I have a zillion reasons and I’m sure you have one or two as well. After so long (too long) I turned around and it’s 10 pounds, 2 inches and a wardrobe later. Urgent? You betcha. At least I didn’t wait until my heart told me it was urgent. I listened that old pair of jeans to get the message.

Yes, unexpected issues come up during the day that need addressing; there are changes in schedules, phone calls that throw you off. The challenge is having the discipline to do the important, non-urgent activities before you focus on the crisis activities. Those important and urgent activities HAVE to get done. They WILL