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Added for You - The Three Most Powerful Strategies Ever Created for Selling Your Services
There’s been a lot written and said about how the numbers of Hope Ranch Real Estate sales are off when you compare them to 2004. Since it’s always a good idea to stand back and get a little perspective to see where we’ve been I thought I’d go back to 2000 and look at each subsequent year to today.Okay, so looking at Hope Ranch Real Estate for 2000 from Jan. 1 through October 31 we see 19 sales with a median price of $1.8 million. The number of listings for the same time period was 25 with a median list price of $2.09. So there was roughly a 10% disparity between the list price and sales price.For 2001 for the same time period sales were slightly slower with 18 properties closing escrow from 1/1 to 10/31. The median sales price dipped however down to $1.247 million. The real big number in 2001 was the number of homes that came on the market. 57 homes came on the market meaning twice at many houses as the previous year. When there’s more of something the price falls so that would account for the $1.2 million median sales price. But the original list prices for those 57 properties was $2.35 million a big difference.So what happened in 2002 as f
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS<
I am on my way to the quarterly status update with my Sales Manager. The last quarter has been terribly bad. We reached nowhere near the Sales target. Naturally, I am moving ahead with a great resistance and a palpitation rate of the highest order. I have no idea of what will turn out for me in the meeting.Fifteen minutes later, I come out of the room. There is a sigh of relief on my face; a similar _expression can be seen on my Sales Manager's face. As soon as I come to my cubicle - out of my Sales Manager's sight, this "sigh of relief" explodes into an _expression of joy - I DID IT, AND I DID IT AGAIN !!!I could convince him easily about why the sales couldn't happen this time, why I had absolutely nothing to do with the figures not being met, and why it would be a cake-walk in the next quarter. He is absolutely convinced about it. I am safe. At least for the next 3 months!Is it that I am more skillful at providing execuses than meeting sales figures? May be.MAY BE NOT.May be, I just didn't apply myself enough at meeting the sales figures.May be, I didnt feel enough "ownership" of that problem. May be, I didnt co
Even in this age of electronic commerce, direct marketing is the only advertising medium, which continues to outpace both print and broadcast in sales. That's because it still works!
However, very few companies know how to use direct mail effectively.
According to Murray Raphel, author of "Up The Loyalty Ladder," "Dollar-for-dollar, nothing provides a better return on investment than direct mail and it doesn't matter what product or service you sell."
Think about it. A personal letter is the most powerful tool you can employ to easily build a one-on-one relationship with every one of your customers, on a continuous basis, day after day, year after year. With the advent of technology, this task has become easier than ever.
What makes direct marketing the new standard bearer in creating successful advertising results today?
Direct marketing is the most predictable and consistent way to generate more customers, yet most businesses are so busy trying to get new customers, they neglect the goldmine right under their noses; their present customers.
Your Mailing List Accounts for 60% of your campaign's success!
Would you sell refrigerators to Eskimos in Alaska?
As a retailer or service company you need to consider who your ideal customer is, then find a way to target your message directly to them.
On of the advantages of direct marketing is that you can accurately target your ideal customer down to the minute details.
**There are several types of lists available.**
1. RESIDENT / OCCUPANT LISTS
The basic "address only" list of every resident in a neighborhood, titled only with the words "Resident" or "Occupant." This list is usually sold for entire zip code areas but you can purchase selected carrier routes* neighborhoods) within a zip. There are no names on this list and no age, income or other demographic information.
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS Nina Winters Awarded Commission for Quarter Million Dollar Sculpture
What do Clearwater, Florida and New Ipswich, New Hampshire have in common?The undeniably attention worthy sculptor, Nina Winters.The art world’s new and important arrival has been discovered by aesthetic savants for her monumental sculptures.The internationally collected sculptor has just won a 1/4 million dollar commission in the State of Nevada. The project is for a 10 foot high sculpture titled "Exhilaration".I had the pleasure of interviewing Nina and getting personal tours through her studios.This article is the first of three in a series about recent major commissions by the sculptor.When I asked Nina to tell me about this recent commission, she said, “Although this sculpture is basically minimalist, I have paid a great deal of attention to detail. The reach of the hands into the sky reflects my philosophy that man can be and do far more than what he is led to believe.”The sculpture will be the centerpiece of a major new 2 billion dollar complex. The development will break ground in June-July 2007.The sheer scale of her latest work,’ Exhilaration’, and the environment in which it will be installed, are int
Think about it. A personal letter is the most powerful tool you can employ to easily build a one-on-one relationship with every one of your customers, on a continuous basis, day after day, year after year. With the advent of technology, this task has become easier than ever.
What makes direct marketing the new standard bearer in creating successful advertising results today?
Direct marketing is the most predictable and consistent way to generate more customers, yet most businesses are so busy trying to get new customers, they neglect the goldmine right under their noses; their present customers.
Your Mailing List Accounts for 60% of your campaign's success!
Would you sell refrigerators to Eskimos in Alaska?
As a retailer or service company you need to consider who your ideal customer is, then find a way to target your message directly to them.
On of the advantages of direct marketing is that you can accurately target your ideal customer down to the minute details.
**There are several types of lists available.**
1. RESIDENT / OCCUPANT LISTS
The basic "address only" list of every resident in a neighborhood, titled only with the words "Resident" or "Occupant." This list is usually sold for entire zip code areas but you can purchase selected carrier routes* neighborhoods) within a zip. There are no names on this list and no age, income or other demographic information.
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS<
Individual and corporate security stand in the center of the Sarbanes Oxley Act summary, as they are the areas that suffered most changes. New criminal and civil penalties were announced for security violations and a new system of certification of internal audit efforts was set. With the new auditor independence provision, auditors from outside the system have been granted more access to company data. Other items comprised in the Sarbanes Oxley Act summary focus on an increased disclosure of compensation methods and systems, especially for upper management.This new act brought a lot of unrest and insecurity with companies, who had to adapt their work methods to comply with it. However, the benefits of the Sarbanes Oxley Act to the investors and the general public are obvious, so even those company managers who faced compliance problems understood the importance of the new laws. Most companies begin by starting an external audit of their company, so as to see if it is compliant with the Sarbanes Oxley Act. After the most risky areas of the company have been identified, the company usually proceeds to install and implement software solutions. The need for i
Direct marketing is the most predictable and consistent way to generate more customers, yet most businesses are so busy trying to get new customers, they neglect the goldmine right under their noses; their present customers.
Your Mailing List Accounts for 60% of your campaign's success!
Would you sell refrigerators to Eskimos in Alaska?
As a retailer or service company you need to consider who your ideal customer is, then find a way to target your message directly to them.
On of the advantages of direct marketing is that you can accurately target your ideal customer down to the minute details.
**There are several types of lists available.**
1. RESIDENT / OCCUPANT LISTS
The basic "address only" list of every resident in a neighborhood, titled only with the words "Resident" or "Occupant." This list is usually sold for entire zip code areas but you can purchase selected carrier routes* neighborhoods) within a zip. There are no names on this list and no age, income or other demographic information.
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS<
Most of my practice is spent helping clients design and implement mortgage plans in concert with their overall financial plans to accumulate wealth. Many of these people are focused on saving for important life events including retirement.It is equally important to have a plan for the way we'll be taking the money out of these plans. Four thousand people a day are turning 701/2, and an increasing amount of people will be faced with the distribution side of their plans, so it is important to highlight a law that requires clients to begin distributing some of their retirement accounts.If your birthday is between January 1st and June 30th, and you turned 70 last year; or If your birthday is between July 1st and December 31st, and you turned 71 last year: ...you are generally required to begin withdrawing money from your qualified or tax-deferred accounts by April 1st of this year.The amount you must withdraw each year is called the Required Minimum Distribution (RMD) and is determined by dividing an account's year-end value by the applicable distribution period as determined by the IRS life expectancy tables:- Most account hol
On of the advantages of direct marketing is that you can accurately target your ideal customer down to the minute details.
**There are several types of lists available.**
1. RESIDENT / OCCUPANT LISTS
The basic "address only" list of every resident in a neighborhood, titled only with the words "Resident" or "Occupant." This list is usually sold for entire zip code areas but you can purchase selected carrier routes* neighborhoods) within a zip. There are no names on this list and no age, income or other demographic information.
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS<
This is a question implicit in almost everyone who surfs online. This is same whether one is reading news articles, how to-articles, ebooks, websites content special reports, ads, e.t.c.You probably have many times asked yourself this question when reading any content online or any advertising promotion. You also need to know what you will get in return for purchasing a particular product or paying for a particular service. Most likely you expect to get some useful information that will help you in your life. You could also be expecting that the information will help you in your career or business.This goes out to show the importance of focusing on customer need and satisfaction when writing marketing copy, writing and promoting your information product or promotional articles and writing website copy. Put yourself in the shoes of your ordinary customer and ask yourself questions that are selfish the main of which is: What’s in it for me?What does the customer gain from buying from you? What does the competition offer? What can stimulate demand for your product or service? Then package your product, service or mark
It can be selected by zip, carrier route, county and homes vs. apartment dwellers, urban vs. rural.
*Carrier route -The mail route that the Postal Carrier takes to deliver the mail. This is usually a neighborhood of 400 - 500 homes or businesses.
2. CONSUMER LISTS
Every resident in the U.S. by name. This list also contains inferred or exact age, average income, length of residence, phone numbers and dwelling type. This information is obtained by the census. Selections include zip, carrier route, county, homes and apartments, urban or rural.
3. LIFESTYLE LISTS
These are consumer lists that have been enhanced with information supplied by consumers (from questionnaires). These lists form a universe of people who are most likely to WANT your product or service. Selections include pet owners, PC owners, credit card holders, mail order buyers, book readers, gourmet food buyers, investors and over 110 more.
4. LIFE CYCLE LISTS
If you cater to specific groups of consumers, consider these types of lists.
Families with children from expecting parents through college age students, newborns, teenagers, seniors. Age and income selects can be overlaid with these selections to fine tune your market.
How to get your direct mail envelope opened and read!
First, make sure your mail is getting delivered. There are two types of direct mail rates. First Class and Standard. Standard is what they used to call "bulk rate."
In order to get a larger percentage of your mail delivered, send your mailings out first class and use a real "live" stamp.
Direct mail is the personal medium so you want your mailings to look as personal as possible. Make your outer envelope look business like.
Don't put your company name or logo on the return address, just the address, city, state and zip. Use a live first class stamp. And watch your results blossom.
How to Motivate Prospects & Customers To ACT!
One of the biggest mistakes salespeople make is not asking for
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