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Added for You - Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form
My new-grad correspondent, Emily, wrote to ask me about company research. I always tell job-seekers to research the companies they are approaching. It’s ESSENTIAL. I don’t think that there is any better or clearer differentiator between average candidates and outstanding ones, than the level of understanding of the c
Rarely has any movie left such a lasting impression on the American public as Frank Capra’s all-time masterpiece --- “It’s a Wonderful Life.” We all know the story and have seen it many times.On the surface, the movie appears to be a sappy, sentimental film which puts a smile on our face and brings tears to
The biggest problem with the carpet cleaning industry is that anyone can get in with little money. In many cases, carpet cleaning businesses are started on less than a few thousand dollars. Then, the start-up "entrepreneurs" jump in with no marketing plan. The only way they know to compete is by price. They figur
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!Yet, those that do maintain high visibility with their prospects. From useful tips to deli
What if there was a way to make money sitting in traffic jams?How this for a free idea for you....Recently I was talking to a gentlemen about advertising, and finding 'other ways' to generate leads for our own small businesses. One technique that we both overlooked, is putting basic signage on yo
If you are a sole-proprietor, you may have wondered about the Owner’s Draw account and how it works. I’ll try to explain it in a way that makes sense to people who use QuickBooks.Owner’s Equity, Owner’s Investment, and Owner’s Draw - DefinedIf you open the Chart of Accounts in QuickBooks, scroll
In many cases it can be
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