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  • Added for You - Successful Non-for-Profit Fundraising Letters Share Eight Qualities

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    You’ll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.

    Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a “successful” or “effective” fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors

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    fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a “successful” or “effective” fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors
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    share what they are, let me explain what I mean by a “successful” or “effective” fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors
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    rtainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors
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    that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors need to be nurtured and educated over time.

    So here are some things that all successful fundraising letters have in common. Include as many of them as you can in each letter you write.

    1. Is personal
    Effective fundraising letters sound as though they are written by a human being, not an institution. Unlike grant proposals or special events, they are person-to-person pieces of communication. With the exception of a phone call, fundraising letters are the closest thing that you can get to a face-to-face meeting with a donor.

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