Embrace Your Differences - Promote That
“Absolutely, Positively, Overnight, Guaranteed”“Reach out and touch someone”“VISA: It's everywhere you want to be”All memorable promotional slogans, right? But how did these tiny phrases work for these BIG companies, to help position and promote their service? That’s the real question.Federal Express was perceived as just another shipping company

Real Estate Postcards: Should I Outsource
About This Article The following question comes from a real estate postcard survey I emailed to more than 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.Question: Should I handle postcard marketing myself or outsource it?You just signed up for a scrapbooking or stamping direct sales company. You now start on the recruiting "train". It's not required, but it seems to be the "thing to do". You hold workshops or parties and all through the workshop, you "sell" the idea of joining your company with the idea that if you can get people to sign up, you'll be home-free - making money on THEIR sales - WooHoo! Sounds like a good plan, doesn't it? Well, maybe not. Nothing can potentially kill a good business faster than recruiting. Huh? I'll say it again, nothing can potentially kill a good business faster than recruiting.

Let me show you how:

• You sign up
• You sell $200 a month to Customer A
• You make $50 a month from the sales you make to Customer A.
• Through your effective recruiting efforts, Customer A signs up to be a consultant but is really only in it to get the discount
• Customer A still buys $200 a month on average of products - only now, she buys them from the Multi-level company herself
• Customer A enjoys her 25% discount off of the products she sells to herself. You now make 3% off of her sales as her "upline"
• You now make $6 a month off of customer A

• You lose $44 a month in revenue...
• End of story.

Keep in mind that the company doesn't lose anything. They gain another one of you who will "lather, rinse and repeat". Pretty soon, everyone is buying directly from the company and there are no "customers" left. Not to mention that now the company can sing the praises of the fact that they have X number of consultants, when in fact, a large percentage of those "consultants" are just the former customers of another consultant who was too good at recruiting. This scenario is even WORSE if there is no downline and you get a one-time credit or perk for recruiting. Then you lose a customer forever for a mere fifteen bucks or whatever it is. Building a business is all about creating revenue streams that keep flowing. If you are putting a dam on the stream, pretty soon, the stream will be dry.

Can you recruit legitimate business owners who are interested in building a real business? Of course, you can. But, be careful when you blanketly throw out the "opportunity" at a workshop or party. What if everyone in the room signed up? You would have to find new customers every time you held an event. And, then, whether they are selling or not, you have to devote time to managing your new-found recruits. That takes time away from doing what you love - teaching your craft and selling your products.

So, recruit carefully and thoughtfully. Signing up everyone to be

trong> nothing can potentially kill a good business faster than recruiting.

Let me show you how:

• You sign up
• You sell $200 a month to Customer A
• You make $50 a month from the sales you make to Customer A.
• Through your effective recruiting efforts, Customer A signs up to be a consultant but is really only in it to get the discount
• Customer A still buys $200 a month on average of products - only now, she buys them from the Multi-level company herself
• Customer A enjoys her 25% discount off of the products she sells to herself. You now make 3% off of her sales as her "upline"
• You now make $6 a month off of customer A

• You lose $44 a month in revenue...
• End of story.

Keep in mind that the company doesn't lose anything. They gain another one of you who will "lather, rinse and repeat". Pretty soon, everyone is buying directly from the company and there are no "customers" left. Not to mention that now the company can sing the praises of the fact that they have X number of consultants, when in fact, a large percentage of those "consultants" are just the former customers of another consultant who was too good at recruiting. This scenario is even WORSE if there is no downline and you get a one-time credit or perk for recruiting. Then you lose a customer forever for a mere fifteen bucks or whatever it is. Building a business is all about creating revenue streams that keep flowing. If you are putting a dam on the stream, pretty soon, the stream will be dry.

Can you recruit legitimate business owners who are interested in building a real business? Of course, you can. But, be careful when you blanketly throw out the "opportunity" at a workshop or party. What if everyone in the room signed up? You would have to find new customers every time you held an event. And, then, whether they are selling or not, you have to devote time to managing your new-found recruits. That takes time away from doing what you love - teaching your craft and selling your products.

So, recruit carefully and thoughtfully. Signing up everyone to be

any herself

Customer A enjoys her 25% discount off of the products she sells to herself. You now make 3% off of her sales as her "upline"

You now make $6 a month off of customer A

• You lose $44 a month in revenue...
• End of story.

Keep in mind that the company doesn't lose anything. They gain another one of you who will "lather, rinse and repeat". Pretty soon, everyone is buying directly from the company and there are no "customers" left. Not to mention that now the company can sing the praises of the fact that they have X number of consultants, when in fact, a large percentage of those "consultants" are just the former customers of another consultant who was too good at recruiting. This scenario is even WORSE if there is no downline and you get a one-time credit or perk for recruiting. Then you lose a customer forever for a mere fifteen bucks or whatever it is. Building a business is all about creating revenue streams that keep flowing. If you are putting a dam on the stream, pretty soon, the stream will be dry.

Can you recruit legitimate business owners who are interested in building a real business? Of course, you can. But, be careful when you blanketly throw out the "opportunity" at a workshop or party. What if everyone in the room signed up? You would have to find new customers every time you held an event. And, then, whether they are selling or not, you have to devote time to managing your new-found recruits. That takes time away from doing what you love - teaching your craft and selling your products.

So, recruit carefully and thoughtfully. Signing up everyone to be

Not to mention that now the company can sing the praises of the fact that they have X number of consultants, when in fact, a large percentage of those "consultants" are just the former customers of another consultant who was too good at recruiting. This scenario is even WORSE if there is no downline and you get a one-time credit or perk for recruiting. Then you lose a customer forever for a mere fifteen bucks or whatever it is. Building a business is all about creating revenue streams that keep flowing. If you are putting a dam on the stream, pretty soon, the stream will be dry.

Can you recruit legitimate business owners who are interested in building a real business? Of course, you can. But, be careful when you blanketly throw out the "opportunity" at a workshop or party. What if everyone in the room signed up? You would have to find new customers every time you held an event. And, then, whether they are selling or not, you have to devote time to managing your new-found recruits. That takes time away from doing what you love - teaching your craft and selling your products.

So, recruit carefully and thoughtfully. Signing up everyone to be

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Can you recruit legitimate business owners who are interested in building a real business? Of course, you can. But, be careful when you blanketly throw out the "opportunity" at a workshop or party. What if everyone in the room signed up? You would have to find new customers every time you held an event. And, then, whether they are selling or not, you have to devote time to managing your new-found recruits. That takes time away from doing what you love - teaching your craft and selling your products.

So, recruit carefully and thoughtfully. Signing up everyone to be a "hobbyist" who gets a discount is not a smart way to build your business.