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Added for You - Stinkin' Thinkin'
Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct mail. But in some respects e-mail has failed to live up to its initial promise. And marketers who are turning
This takes us back to those bor
In the world of restaurant management you run into all types of people. That is what happens when you open the doors to the public. Some days are filled with ease and joy, but mostly the days are long and frustrating. Your quality of life is completely dependent on the quality of your operations. That in its
Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with whom I’d like to talk.” Here is where we need to cultivate breadth in our focus. The blanket approach, for example, of discounting the value of all small business owners stops us from discovering who these small-timers might know. It may keep us from learning that they actually already conduct business with a prospect that we want. This may be the very prospect that we’ve been trying to get into for months.
Walking into that networking event, you already have your target market narrowly focused. Now, incorporate a breadth of focus and consider asking the following question as you approach people you may have earlier dismissed. “What are some of the types of clients you work with?” Their answers will let you know whether to spend more time with them. If it doesn’t seem like they can be helpful - then move on. But in the meantime, you also might want to be thinking about how you might be able to help them too.
If your customers are all larger companies, are you looked at by them as a resource guide? Do you have a list of people who can solve all the problems your client may encounter? If not, you are like every other salesperson that darkens their door - and if you’re lucky enough to make it through the door you’ll find that you are selling based on price only. But if they see you as someone who can help with every issue that arises, they would think twice before giving what is yours to your competitor.
This takes us back to those bori
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to
Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with whom I’d like to talk.” Here is where we need to cultivate breadth in our focus. The blanket approach, for example, of discounting the value of all small business owners stops us from discovering who these small-timers might know. It may keep us from learning that they actually already conduct business with a prospect that we want. This may be the very prospect that we’ve been trying to get into for months.
Walking into that networking event, you already have your target market narrowly focused. Now, incorporate a breadth of focus and consider asking the following question as you approach people you may have earlier dismissed. “What are some of the types of clients you work with?” Their answers will let you know whether to spend more time with them. If it doesn’t seem like they can be helpful - then move on. But in the meantime, you also might want to be thinking about how you might be able to help them too.
If your customers are all larger companies, are you looked at by them as a resource guide? Do you have a list of people who can solve all the problems your client may encounter? If not, you are like every other salesperson that darkens their door - and if you’re lucky enough to make it through the door you’ll find that you are selling based on price only. But if they see you as someone who can help with every issue that arises, they would think twice before giving what is yours to your competitor.
This takes us back to those bor
Speech pathology jobs are expected to see a rise in coming years due to the growing population of aging people, who may end up more prone to conditions requiring a speech pathologist’s care. In this respect, you may be considering a career in speech pathology, and wondering how to get speech pathology jobs. Th
Walking into that networking event, you already have your target market narrowly focused. Now, incorporate a breadth of focus and consider asking the following question as you approach people you may have earlier dismissed. “What are some of the types of clients you work with?” Their answers will let you know whether to spend more time with them. If it doesn’t seem like they can be helpful - then move on. But in the meantime, you also might want to be thinking about how you might be able to help them too.
If your customers are all larger companies, are you looked at by them as a resource guide? Do you have a list of people who can solve all the problems your client may encounter? If not, you are like every other salesperson that darkens their door - and if you’re lucky enough to make it through the door you’ll find that you are selling based on price only. But if they see you as someone who can help with every issue that arises, they would think twice before giving what is yours to your competitor.
This takes us back to those bor
Although I have never read the book 'Men are from Mars, Women are from Venus', by Dr. John Gray, I believe it compares the thought processes of men and woman to those of Martians and Venetians (people from Venus not, in this case, Venice). The idea being that Martians and Venetians are totally different, likewis
If your customers are all larger companies, are you looked at by them as a resource guide? Do you have a list of people who can solve all the problems your client may encounter? If not, you are like every other salesperson that darkens their door - and if you’re lucky enough to make it through the door you’ll find that you are selling based on price only. But if they see you as someone who can help with every issue that arises, they would think twice before giving what is yours to your competitor.
This takes us back to those bor
While coordinating an out-of-town, semi annual meeting and training seminar, I was given a wonderful recommendation for lunch by the hotel’s office manager. This small, family owned delicatessen was the most chosen caterer for many events at the hotel. Excellent references were given by former and current client
This takes us back to those boring small business owners…They also can be your yellow pages. They can make you look good. So the next time your mind wants to do some stinkin’ thinkin’ about a particular group’s value to you, take time to reflect and determine if that method of thought will truly take you to where you want to be.
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