to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fittinAre you in the market for new golf clubs? More and more golfers are considering making their club purchase online. Custom clubs are carving out an online niche. What should you look for in an online club builder? Look for the same traits in an online retailer that you would in a brick and mortar store. Because the online store is somewhere in cyber space and you may not be able to visit an actual business, there are some things to consider. The most obvious is only order from a secure server. The other thing would be to be cautious of sites that don’t allow for custom options, these retailers are probably drop shipping products and can’t give the service needed to help a lot of golfers.

As a professional club builder I have built in bias towards the custom club segment of the market. I also believe that the custom fit option is far better than buying stock “off the rack clubs”. Custom clubs give golfers the option of clubs that are at least as good as any brand name, (most of the time better), at a significantly lower price.

The best way to have clubs fit to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fitting

uld in a brick and mortar store. Because the online store is somewhere in cyber space and you may not be able to visit an actual business, there are some things to consider. The most obvious is only order from a secure server. The other thing would be to be cautious of sites that don’t allow for custom options, these retailers are probably drop shipping products and can’t give the service needed to help a lot of golfers.

As a professional club builder I have built in bias towards the custom club segment of the market. I also believe that the custom fit option is far better than buying stock “off the rack clubs”. Custom clubs give golfers the option of clubs that are at least as good as any brand name, (most of the time better), at a significantly lower price.

The best way to have clubs fit to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fittin

ites that don’t allow for custom options, these retailers are probably drop shipping products and can’t give the service needed to help a lot of golfers.

As a professional club builder I have built in bias towards the custom club segment of the market. I also believe that the custom fit option is far better than buying stock “off the rack clubs”. Custom clubs give golfers the option of clubs that are at least as good as any brand name, (most of the time better), at a significantly lower price.

The best way to have clubs fit to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fittin

e that the custom fit option is far better than buying stock “off the rack clubs”. Custom clubs give golfers the option of clubs that are at least as good as any brand name, (most of the time better), at a significantly lower price.

The best way to have clubs fit to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fittin

to your swing is to get what is known as a dynamic fitting. This is where the golfer actually hits shots, and measurements are taken to determine the best fit options. This obviously can’t be done online. The next best option can be done online, and that is static fitting. In a static fitting the customer answers a series of questions, takes measurements, and submits them to the club builder to determine the best fit.

When choosing an online club fitter, look for someone that has professional club building credentials. Look for someone that has personal references, someone that is willing to talk to you personally. A large part of club fitting is an interaction between golfer and club fitter. Measurements alone are not always an absolute indicator. For example, I had a customer come into my shop this week looking for a new driver. His swing speed measured 105 mph. This would generally indicate the player needs a stiff flex shaft. Because of the load this player put on the club, he actually needed an “X” flex shaft. I’ve seen enough of these exceptions to the rule that I believe a conversation should be part of the online buying experience. During a dynamic fitting session, the club fitter will have an interaction with the player. If I spend an hour with a player during a dynamic session, I should be able to spend a few minutes