ey do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with wha

The term whale is used for many things and it often relates to large, profitable accounts. The term for this newsletter is not about the water creatures that roam the ocean. This newsletter is about the business whales. The precious key accounts most salespeople dream about. The salespeople who handle these accounts are often the most courageous, detailed oriented and experienced in their company.

When you decide to go after a whale, you better bring a large boatload of key contacts and information. Because this is what whales expect. Know your stuff too. Knowing our stuff is important because we can embarrass ourselves and lose future deals by going for the sale too soon and not having accurate information. Whale accounts take time and require us to bring experience and knowledge with us. One thing I’ve learned is that whales like to talk with other whales. They do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with whal

The precious key accounts most salespeople dream about. The salespeople who handle these accounts are often the most courageous, detailed oriented and experienced in their company.

When you decide to go after a whale, you better bring a large boatload of key contacts and information. Because this is what whales expect. Know your stuff too. Knowing our stuff is important because we can embarrass ourselves and lose future deals by going for the sale too soon and not having accurate information. Whale accounts take time and require us to bring experience and knowledge with us. One thing I’ve learned is that whales like to talk with other whales. They do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with wha

ale, you better bring a large boatload of key contacts and information. Because this is what whales expect. Know your stuff too. Knowing our stuff is important because we can embarrass ourselves and lose future deals by going for the sale too soon and not having accurate information. Whale accounts take time and require us to bring experience and knowledge with us. One thing I’ve learned is that whales like to talk with other whales. They do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with wha

going for the sale too soon and not having accurate information. Whale accounts take time and require us to bring experience and knowledge with us. One thing I’ve learned is that whales like to talk with other whales. They do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with wha

ey do this because they think at a different level. It is really a decision profile we must learn and identify with. We will get into that later in this article.

Don’t go whale hunting alone

Success with whales can be achieved be anyone who simply has the courage and initiative to take on a whale. The process is often longer but the rewards are so much sweeter. You will need the time because one of the keys to success is to know their business. It is one thing to understand your own business, but it is important to understand the whale’s issues and their problems. Listening has always been a key to working with these accounts. Research into a whales business usually means that we have to listen to individuals who are not at the whale’s level. These conversations and the research at the lower levels pay huge dividends when a salesperson has confirmed what the problems are within a whales company. You will want to bring these people and their issues with you when “the meeting” actually takes place.

The meeting is when the moment of truth appears and all the time and