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Added for You - Deafinitely Enlightning: My Experience at the Deafworld Tradeshow
There's No Money in Your Comfort Zone! sty, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them.A fellow internet radio host recently joined the business mentoring website that I co-own with Alice Seba of InternetBasedMoms.com. Soon after, she sent me an instant message that said, “You and Alice are sure drawing me out of my comfort zone!”I understood immediately what she meant. In the short period of time since she joined our site, she has completely redesigned her website and stepped up on some of the business tools that she needed to make her business run more smoothly. She was really making great progress. I shot back a quick reply, “There’s no money in your comfort zone!”That’s a powerful statement! There is no money in our comfort zone!This reminds me of some of the really unfortunate comments I’ve seen on the WAHM forums and discussion lists. There are Moms who were struggling to make ends meet last year who are still struggling this year. Nothing has changed, they’re doing the same old things and their businesses aren’t bearing anymore fruit than they ever did. Yet they are giving advice to others – bad advice at that.The golden nugget of advice most often repeated is: “You shouldn’t have to pay for information to grow your business when there is so much availabl The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore t Online Business Peace of Mind A while back I had the privilege of making a guest author appearance at Deafworld, from a hearing perspective.Is your online business disaster-proof? Online businesses face a unique set of challenges. Unlike our offline counterparts, we must worry about hackers, credit-card fraud, loss of data, virus attacks, websites going down and more.The good news? You can fix most of these problems in under ten minutes each!The freedom of owning your own business comes with a price. That price often means taking care of the 'little things' that were provided us in our 'employee' days.One challenge we face is being ultimately responsible for everything. If we miss doing a task, it goes undone. That can spell danger when it comes to those important, yet not urgent, tasks that protect us when things go wrong.To help you, I've developed a small-business peace of mind checklist. Taking even one afternoon to tend to these tasks can pay off in big dividends should disaster strike.Whether you own your own business or just use the Internet for email, everyone who uses a computer will benefit from these three simple steps.1. Keep Your Virus Scan Up to Date The stories are legion. We simply intended to download a tool that would help us be more productive and ended up with the 'worm of the month'. No Being somewhat impulsive, when I was invited to Deafworld, I didn’t question why, I just did it. I set up my booth, laid out my books, and anticipated my purpose - praying I would detect it before the show and not after. Looking across the floor at the many jumping pits for kids I wonder if I was supposed to bring my own children who would have loved it. They know how to mix business with family. Or should I have stayed at home for the Studio Tour I already signed up for that my husband was now covering? Let me start off with, "I don’t know what I was expecting, but everyone was deaf." The exhibitors, attendees, coordinators, hands moved frantically getting their message across. The only noise was the deafening hum of the air conditioners 40 feet above. It was starting to be a celebration that I didn’t know how to participate in. Since the written word was universal, at least in this environment, I started to ponder as a writer, what my role was. Poetry is my medium, would it involve a poem anthology from deaf writers. After all, how much do we really know from their perspective? So I sat, quietly, not uttering a word, wondering what I was going to do when someone came to my booth using only sign language. I was a foreigner, using my smile, pointing to signs, and talking, just in case they could read my lips. Here I felt at the disadvantage, so like they do everyday, of every year, I sharpened my wits, adapted and evolved. When it’s quiet, you think a lot. It’s a good thing. I think back to last week when I modeled for an art class, 3 hours of being still and quiet. There is a message for me, and perhaps for everyone really. Do we need to listen more? Listen differently? Slow down? Enjoy the ride? My first visitor arrived, she could read lips. So I spoke clearly, slowly and strained to interpret what she managed to emit. I’m 5 minutes into the show, and already I’m desperate to talk to someone. I hunger for the messages I get from every person I meet, so I attempt to hear the message I may be getting from a higher plane – maybe this is the point. I can only assume today is about listening, because I smile as I hear kids playing on the giant cactus inflatable desert. I wonder again do I hear my kids enough? I try, but that may not satisfy. When they laugh, do I join in or tell them to finish their milk? When they scrape their knee, do I tell them to be more careful next time, or get a band-aid and antiseptic. I made a mental note to evaluate my own behaviour and if necessary, improve it. I am using my eyes more today. Looking for answers, watching their hands, increasing the recognition and appreciation of my sight. It’s like a spiritual awakening of the senses in an environment where some are missing one, so they elevate the frequency of others. I decided to try and do this without one being deficient. I was going to implement every opportunity while I was sitting here. I remained open and optimistic that something great was going to come out of this. I searched for every opportunity, and I thought, about each moment, and became conscious as they unfolded. It was about becoming more aware, more grateful, and less self absorbed. Sign language is quite awesome. Flamboyant, expressive, I watch as they look like a society of silent Italians. Kids flashing their hands, expanding their journey by choices they made before entry, as they attempt to discover their unique purpose. I watch as mothers drop off their kids at jumping pits while they visit the booths. I wonder how they hear their kids cry, or yell mom from across the room? I noticed they watch everything, and think how focused we usually are. Like the forest and the tree analogy, we stare at the tree and dissect it, but they seem to examine it instantly using all of their senses, then scan the forest to make sure nobody needs them. But it’s not a nervous scan, it’s a holistic motion in which they seem to absorb the entire environment, and not just a small piece of it. It’s a gift they seem to develop. I think about how great the design and layout of the show is. Seems simple on the surface, but after 20 years of attending technology trade shows, it is a breath of fresh air. They have an area, right in the center for kids, so parents can visit the booths knowing their children are occupied and having fun. Brilliant in my opinion, and a welcome element from someone who has tried to look at computers with 3 kids in tow. How evolved and insightful. Lucky them I think to myself. Arm in arm, hand in hand, people hug as they greet. How civilized. Again, tactile, touch, utilizing another forgotten element that can remain malnourished within our souls. I put a note to myself to hug more. It can only make the world a better place. They seem happy despite the disregard we can sometimes have towards anyone who is different. Here they are all the same, except for me. But I don’t feel like an outsider, I feel unique and one-of-a-kind. I wondered if this was about my dad? He couldn’t hear for years, unable to face the issues that surrounded that possibility, we simply assumed he wasn’t interested in what we were saying. Finally he got a hearing aid which continuously needs batteries, and attention. We still exclude him, he can’t keep up, we’re always 3 thoughts ahead of him, we get annoyed when we have to repeat things. Intolerant, impatient, even on a small scale. I vow to eliminate this from my personality. I was very sympathetic for anyone else, but negligent when it was my own father. That was worth discovering. I look across the room and wonder why the busiest booth is the ASL web design. Is it the mere embrace of technology, or is reading a web an issue? Why would it be? The presentation is packed, the hand language at a frenzied pitch. Obviously a deaf person would have picked up on this deficit because to me it felt like the dot.com trend all over again. A perceived need, when there were really so many others to deal with. It certainly made me chuckle inside as I watched them all sign synchronously, and wondered how the presenter chose who to answer first. I got my first person who couldn’t speak at all. I was glad I made a sign that listed out in point form what we did. I pointed at it, pointed at myself, pointed at the book I was there promoting, and waited for a reaction. They all seemed very impressed with the book. A venture they didn’t seem to want to pursue themselves though. I found this interesting, as I thought if I couldn’t hear, I sure would have lots to say. I would often get asked if the book was about deaf people, and I would tell them how jobs, emotions and poetry was about all people. They bought from me – mostly the poetry lovers though, for it is indeed a universal language. The awaited speaker was coming up. There were never any loud announcements directing people to the stage. A girl walked the floor with a sign in her hand to tell everyone what was going on. Christy, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them. The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore th Automotive Machining Do we need to listen more? Listen differently? Slow down? Enjoy the ride?Machining techniques are used widely in the automotive industry for manufacturing different automobile components such as outer body sheets, internal components, and windscreens. Automobiles are produced in an assembly line that requires the same type of components for producing them in large volumes. Different components are prefabricated using machining processes and transferred to the assembly line for final production.One of the most common automotive machining techniques in use today is known as wire electrical discharge machining (EDM). Wire electric discharge machining (EDM) uses a wire electrode that travels through the conductive work piece. The electrically charged wire is monitored by a Computer Numerically Controlled system (CNC).Wire EDM removes a material from the work piece by spark erosion. During this process, the wire never touches the conductive work piece. The electrically charged wire leaves a path on the work piece, which is slightly larger than the wire. Often a 0.010' wire is used which creates a 0.013' to 0.014' gap. The wire electrode can just be passed once through the conductive work piece, and cannot be reused.The gap between the wire and the work piece generates My first visitor arrived, she could read lips. So I spoke clearly, slowly and strained to interpret what she managed to emit. I’m 5 minutes into the show, and already I’m desperate to talk to someone. I hunger for the messages I get from every person I meet, so I attempt to hear the message I may be getting from a higher plane – maybe this is the point. I can only assume today is about listening, because I smile as I hear kids playing on the giant cactus inflatable desert. I wonder again do I hear my kids enough? I try, but that may not satisfy. When they laugh, do I join in or tell them to finish their milk? When they scrape their knee, do I tell them to be more careful next time, or get a band-aid and antiseptic. I made a mental note to evaluate my own behaviour and if necessary, improve it. I am using my eyes more today. Looking for answers, watching their hands, increasing the recognition and appreciation of my sight. It’s like a spiritual awakening of the senses in an environment where some are missing one, so they elevate the frequency of others. I decided to try and do this without one being deficient. I was going to implement every opportunity while I was sitting here. I remained open and optimistic that something great was going to come out of this. I searched for every opportunity, and I thought, about each moment, and became conscious as they unfolded. It was about becoming more aware, more grateful, and less self absorbed. Sign language is quite awesome. Flamboyant, expressive, I watch as they look like a society of silent Italians. Kids flashing their hands, expanding their journey by choices they made before entry, as they attempt to discover their unique purpose. I watch as mothers drop off their kids at jumping pits while they visit the booths. I wonder how they hear their kids cry, or yell mom from across the room? I noticed they watch everything, and think how focused we usually are. Like the forest and the tree analogy, we stare at the tree and dissect it, but they seem to examine it instantly using all of their senses, then scan the forest to make sure nobody needs them. But it’s not a nervous scan, it’s a holistic motion in which they seem to absorb the entire environment, and not just a small piece of it. It’s a gift they seem to develop. I think about how great the design and layout of the show is. Seems simple on the surface, but after 20 years of attending technology trade shows, it is a breath of fresh air. They have an area, right in the center for kids, so parents can visit the booths knowing their children are occupied and having fun. Brilliant in my opinion, and a welcome element from someone who has tried to look at computers with 3 kids in tow. How evolved and insightful. Lucky them I think to myself. Arm in arm, hand in hand, people hug as they greet. How civilized. Again, tactile, touch, utilizing another forgotten element that can remain malnourished within our souls. I put a note to myself to hug more. It can only make the world a better place. They seem happy despite the disregard we can sometimes have towards anyone who is different. Here they are all the same, except for me. But I don’t feel like an outsider, I feel unique and one-of-a-kind. I wondered if this was about my dad? He couldn’t hear for years, unable to face the issues that surrounded that possibility, we simply assumed he wasn’t interested in what we were saying. Finally he got a hearing aid which continuously needs batteries, and attention. We still exclude him, he can’t keep up, we’re always 3 thoughts ahead of him, we get annoyed when we have to repeat things. Intolerant, impatient, even on a small scale. I vow to eliminate this from my personality. I was very sympathetic for anyone else, but negligent when it was my own father. That was worth discovering. I look across the room and wonder why the busiest booth is the ASL web design. Is it the mere embrace of technology, or is reading a web an issue? Why would it be? The presentation is packed, the hand language at a frenzied pitch. Obviously a deaf person would have picked up on this deficit because to me it felt like the dot.com trend all over again. A perceived need, when there were really so many others to deal with. It certainly made me chuckle inside as I watched them all sign synchronously, and wondered how the presenter chose who to answer first. I got my first person who couldn’t speak at all. I was glad I made a sign that listed out in point form what we did. I pointed at it, pointed at myself, pointed at the book I was there promoting, and waited for a reaction. They all seemed very impressed with the book. A venture they didn’t seem to want to pursue themselves though. I found this interesting, as I thought if I couldn’t hear, I sure would have lots to say. I would often get asked if the book was about deaf people, and I would tell them how jobs, emotions and poetry was about all people. They bought from me – mostly the poetry lovers though, for it is indeed a universal language. The awaited speaker was coming up. There were never any loud announcements directing people to the stage. A girl walked the floor with a sign in her hand to tell everyone what was going on. Christy, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them. The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore t Online Registration Success: Give Access to Detail r unique purpose. I watch as mothers drop off their kids at jumping pits while they visit the booths. I wonder how they hear their kids cry, or yell mom from across the room? I noticed they watch everything, and think how focused we usually are. Like the forest and the tree analogy, we stare at the tree and dissect it, but they seem to examine it instantly using all of their senses, then scan the forest to make sure nobody needs them. But it’s not a nervous scan, it’s a holistic motion in which they seem to absorb the entire environment, and not just a small piece of it. It’s a gift they seem to develop.Do you find people are abandoning their registrations part-way through? The solution may lie in how much detail you are giving up front.Why are people jumping ship? One reason people abandon their registration is because they want to learn more before buying. You could have the best speakers in the world at your event, the most cutting edge training, the best and brightest attendees, but if no one knows about any of that then potential registrants will have trouble justifying spending their time and money. Remember, your objective in online registrations is to make it as easy as possible for someone to find you, decide on your event, make a payment, and get all the information they need to attend.What do my registrants need? Having links from the registration pages to more detailed pages (either on the registration system or to your website) is very important. It enables the registrant to open secondary windows, get more information, and then come back to finish their registration. It takes very little time and effort to click a link and read more information in a new window, so that is a great first line of defense in terms of getting registrations completed. I think about how great the design and layout of the show is. Seems simple on the surface, but after 20 years of attending technology trade shows, it is a breath of fresh air. They have an area, right in the center for kids, so parents can visit the booths knowing their children are occupied and having fun. Brilliant in my opinion, and a welcome element from someone who has tried to look at computers with 3 kids in tow. How evolved and insightful. Lucky them I think to myself. Arm in arm, hand in hand, people hug as they greet. How civilized. Again, tactile, touch, utilizing another forgotten element that can remain malnourished within our souls. I put a note to myself to hug more. It can only make the world a better place. They seem happy despite the disregard we can sometimes have towards anyone who is different. Here they are all the same, except for me. But I don’t feel like an outsider, I feel unique and one-of-a-kind. I wondered if this was about my dad? He couldn’t hear for years, unable to face the issues that surrounded that possibility, we simply assumed he wasn’t interested in what we were saying. Finally he got a hearing aid which continuously needs batteries, and attention. We still exclude him, he can’t keep up, we’re always 3 thoughts ahead of him, we get annoyed when we have to repeat things. Intolerant, impatient, even on a small scale. I vow to eliminate this from my personality. I was very sympathetic for anyone else, but negligent when it was my own father. That was worth discovering. I look across the room and wonder why the busiest booth is the ASL web design. Is it the mere embrace of technology, or is reading a web an issue? Why would it be? The presentation is packed, the hand language at a frenzied pitch. Obviously a deaf person would have picked up on this deficit because to me it felt like the dot.com trend all over again. A perceived need, when there were really so many others to deal with. It certainly made me chuckle inside as I watched them all sign synchronously, and wondered how the presenter chose who to answer first. I got my first person who couldn’t speak at all. I was glad I made a sign that listed out in point form what we did. I pointed at it, pointed at myself, pointed at the book I was there promoting, and waited for a reaction. They all seemed very impressed with the book. A venture they didn’t seem to want to pursue themselves though. I found this interesting, as I thought if I couldn’t hear, I sure would have lots to say. I would often get asked if the book was about deaf people, and I would tell them how jobs, emotions and poetry was about all people. They bought from me – mostly the poetry lovers though, for it is indeed a universal language. The awaited speaker was coming up. There were never any loud announcements directing people to the stage. A girl walked the floor with a sign in her hand to tell everyone what was going on. Christy, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them. The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore t Digital Printing vs. Press Printing - A Comparison Guide ntinuously needs batteries, and attention. We still exclude him, he can’t keep up, we’re always 3 thoughts ahead of him, we get annoyed when we have to repeat things. Intolerant, impatient, even on a small scale. I vow to eliminate this from my personality. I was very sympathetic for anyone else, but negligent when it was my own father. That was worth discovering.When it comes time to print your brand identity materials, there's one overarching question for you to consider — whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.Digital PrintingLess expensive — Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.Lose color accuracy — Digital printing is a four-color printing process. Four colors — cyan, magenta, yellow, and black — are printed in tiny dots that when visually mixed together, create various colors. This, in addition to the different set-ups and settings on the machines from press-to-press, batch-to-batch and printer-to- printer, can produce a wide range of different color results. You can never be certain what you'll get.Lose color range — Four-color printing has limitations on the brightness, saturation, and range of colors available — when mixing colors in this way. To produce bright reds, oranges, blues, and purples, especially, press printing is a better choice.Cost of proofing — Proofing is one way to produce ac I look across the room and wonder why the busiest booth is the ASL web design. Is it the mere embrace of technology, or is reading a web an issue? Why would it be? The presentation is packed, the hand language at a frenzied pitch. Obviously a deaf person would have picked up on this deficit because to me it felt like the dot.com trend all over again. A perceived need, when there were really so many others to deal with. It certainly made me chuckle inside as I watched them all sign synchronously, and wondered how the presenter chose who to answer first. I got my first person who couldn’t speak at all. I was glad I made a sign that listed out in point form what we did. I pointed at it, pointed at myself, pointed at the book I was there promoting, and waited for a reaction. They all seemed very impressed with the book. A venture they didn’t seem to want to pursue themselves though. I found this interesting, as I thought if I couldn’t hear, I sure would have lots to say. I would often get asked if the book was about deaf people, and I would tell them how jobs, emotions and poetry was about all people. They bought from me – mostly the poetry lovers though, for it is indeed a universal language. The awaited speaker was coming up. There were never any loud announcements directing people to the stage. A girl walked the floor with a sign in her hand to tell everyone what was going on. Christy, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them. The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore t The New Branding Awareness - A Value Based Concept sty, the deaf girl from Survivor Amazon approached the stage. The entire audience remained silent except for the waving of hands in the air. They were clapping. It was hysterical. Up she goes. I was anticipating her message, but I quickly realized I didn’t have a clue what she was saying. The entire presentation was in sign language. Certainly saves on microphones and PA equipment. No technology issues to worry about here. She was expressive, hands a mile a minute, face, eyes, animated, with her whole body delivering the message. Even without the uproarious laughter, you could tell they thought she was funny. I realized how it must feel to listen to us speaking, unable to interpret our lips from a distance, or when we were looking down, or moving between people. When they asked a question, they would get up, move to the front of the room, face her and the audience, sign their question, and then the hands would start flying. This was a very important show for them.The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.Don’t be ShyWhen it becomes for you to take a stand, you cannot be shy about it, you need to back it up totally, no matter what other people think of you, say about you, you need to promote it and be it.Your brand needs to be value-based, like giving extra WOW customer service and being good corporate citizens will build brand equity, the end result will lead to more sales. The good feeling experiences you provide, is what will count for the customer to buy from you. Did you know that 72% of North Americans prefer to buy form value-based companies?Developing your brand starts with you, from the inside out. The first step in branding you is learning to be who you are and if you don’t like who you are then you need change your attitude. If you are losing customers and you don’t know why, ask them. You may discover some great feedback.What’s your attitude like?Do you go to work with it’s an exciting new day! Do you rejoice in it and give thanks for your new day The whole time she was presenting though, they were right beside the stage building a skateboard ramp. The hammers, and banging, and slamming of wood – nobody seemed to mind though, except for me. Afterwards I had a chance to speak with Christy. I had watched her on Amazon religiously, and admired her courage. She accepted her purpose and the issues that went with it, and boldly stepped forward towards the challenge. I gave her a copy of my book. She asked me to sign it. I was the one waiting for an autograph. I hope that as my purpose unfolds I will address it with the dignity and grace that she has, and everyone I met today has done. I felt blessed to be there. Overall it was an incredible experience. It was the first show I had ever attended where I didn’t come away with a sore throat from yelling, where I wasn’t over stimulated by a barrage of multi-media, electronic PowerPoint resonating with attitude, music or megaphones. We communicated with any means possible, and came away understanding. It was a pleasant change of pace, one that I hope will continue as I speak more softly, because I can still be heard. Just imagine if we all decided to do this how more peaceful and calm it would all be. I took a deep breath, packed up my booth, and walked out, listening to the sound of my boots on the concrete, feeling joyous I could hear that, and more awakened than before I arrived. Whatever the multitudes of messages that I received today were, I certainly feel more alive, and connected, and intrinsically aware that my day was well spent.
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