Tags |
|
|
Links |
|
|
Added for You - Networking: The Core of Your Career
Memorable Effective Portable Trade Show Booth, Roll Up Banner Stands, and Trade Show Signage
There are several factors that make a successful trade show experience and one of the most important factors is having a trade show display that grabs attention!But the graphic images in your tradeshow booth should not be gratuitous or shocking just to get attention. Because the image alone may not get tide to your company in the brain of the viewer. For the image and messaging to be most effective, they must be associated with your company, and with the product or name brand. Trade show displays are a lot like billboards, you only have a few moments to catch a prospects attention. But you must also be remembered.Your current clients will recognize you and drop by your portable trade show booth and prospective clients will become familiar with yo
or even “snail mail.”There are several factors that make a successful trade show experience and one of the most important factors is having a trade show display that grabs attention!But the graphic images in your tradeshow booth should not be gratuitous or shocking just to get attention. Because the image alone may not get tide to your company in the brain of the viewer. For the image and messaging to be most effective, they must be associated with your company, and with the product or name brand. Trade show displays are a lot like billboards, you only have a few moments to catch a prospects attention. But you must also be remembered.Your current clients will recognize you and drop by your portable trade show booth and prospective clients will become familiar with yo
Ford Myers, M.Ed., president of Career Potential, a
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.Now why is that?In short, great brand names leverage our emotions. They resonate with the experiential right side of the brain vs. the logical left lobe. And emotions carry more motivational “charge” than logic. People buy emotionally and then justify rationally. And because great brand names create m
After you’ve created all your “self-marketing documents” and verbal presentations, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.Now why is that?In short, great brand names leverage our emotions. They resonate with the experiential right side of the brain vs. the logical left lobe. And emotions carry more motivational “charge” than logic. People buy emotionally and then justify rationally. And because great brand names create m
Ford Myers, M.Ed., president of Career Potential, a
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are you going. It helps to look at everything as if you were a beginner. Always know why you are in the business of your choice. If your strategy is not clear, you won't recognize the destination when you get there. This is the time to bring in your outside Vision Team.Vision is who you are about and what your life is about. This is where you determine values you need to experience on a continuing basis. Vision is also where you b
s, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are you going. It helps to look at everything as if you were a beginner. Always know why you are in the business of your choice. If your strategy is not clear, you won't recognize the destination when you get there. This is the time to bring in your outside Vision Team.Vision is who you are about and what your life is about. This is where you determine values you need to experience on a continuing basis. Vision is also where you b
Ford Myers, M.Ed., president of Career Potential, a
Advertising Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can become more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell. Similarly, selling points may over-promise. Use "largest," "best" and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive. In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. And
e goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can become more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell. Similarly, selling points may over-promise. Use "largest," "best" and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive. In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. And
Ford Myers, M.Ed., president of Career Potential, a
Successful Advergaming Strategies
According to a Wall Street Journal report, advergaming is projected to generate $4 billion in revenues by the end of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers. This statement is backed up by a November 2005 Nielsen Interactive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some important factors when employing advergaming as a marketing tool.• Be sure to incorporate both online and offline channels into your distribution plans. For example, promote an online game by printing the web
ur target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”According to a Wall Street Journal report, advergaming is projected to generate $4 billion in revenues by the end of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers. This statement is backed up by a November 2005 Nielsen Interactive Entertainment study that found 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed. Marketers and advertisers wishing to use advergaming effectively must remember some important factors when employing advergaming as a marketing tool.• Be sure to incorporate both online and offline channels into your distribution plans. For example, promote an online game by printing the web
Ford Myers, M.Ed., president of Career Potential, a
A is For Outstanding
One workshop participant asked this question:I’m designing a performance measurement system for our in-house technology team and have run into a disagreement with my boss.He would grade a support technician as ‘A’ if the Service Level Agreement (SLA) norms have been met, and ‘A+’ for any additional enthusiasm shown.I want to give only 50% for meeting the SLA norms since these are non-negotiable specifications. The remaining 50% I would give for enthusiasm, special assistance and ongoing development of the expert. What do you think?Here is my reply:You need to clarify with your boss and the rest of the in-house team what an ‘A’ should actually stand for.In most schools, ‘
or even “snail mail.”One workshop participant asked this question:I’m designing a performance measurement system for our in-house technology team and have run into a disagreement with my boss.He would grade a support technician as ‘A’ if the Service Level Agreement (SLA) norms have been met, and ‘A+’ for any additional enthusiasm shown.I want to give only 50% for meeting the SLA norms since these are non-negotiable specifications. The remaining 50% I would give for enthusiasm, special assistance and ongoing development of the expert. What do you think?Here is my reply:You need to clarify with your boss and the rest of the in-house team what an ‘A’ should actually stand for.In most schools, ‘
Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/31900/added4u-Networking-The-Core-of-Your-Career.html">Networking: The Core of Your Career</a>
BB link (for phorums):
[url=http://www.added4u.com/article/31900/added4u-Networking-The-Core-of-Your-Career.html]Networking: The Core of Your Career[/url]
Related Articles:
After The Fall – Suspension Trauma-Orthostatic Intolerance - The Need To Plan For Rescue
What is Your Mortgage Company Really Worth?
Bookmark it:
|