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  • Added for You - Getting the Most Out of Trade Shows

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    As an exhibitor, you want to use a trade show to reaffirm existing business relationships, identify new customers and potential partners, and scope out the opposition.

    Planning

    Success starts with identifying the right show or shows for your business. Check with your industry or trade association for referrals and a show schedule. Many groups have Web sites, and other Internet resources offer good starting points to find schedules and contact information. Preparation

    Once you make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and the

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    .

    Planning

    Success starts with identifying the right show or shows for your business. Check with your industry or trade association for referrals and a show schedule. Many groups have Web sites, and other Internet resources offer good starting points to find schedules and contact information. Preparation

    Once you make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and th

    Getting to Know a Graduate Architect
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    ow schedule. Many groups have Web sites, and other Internet resources offer good starting points to find schedules and contact information. Preparation

    Once you make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and th

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    make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and th
    Business Networking - Do You Read
    Sometimes the more you work at something, the less you accomplish. It’s called the Law of Diminishing Returns, like when you’re in a hole and you want to get out. The first thing to do is stop digging.When you’re business networking, the first thing to s
    ays? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and they may not be as cost-effective as a couple of well-trained staffers armed with fact-filled sales brochures, a useful give-away item and a smile. Presentation

    With your commitment made to set up an exhibit, how will you execute your presentation? Sweat the details before you arrive at the trade show. Select the right people to staff your booth. Conduct preshow meetings to identify goals and objectives. Agree on guidelines for interacting with visitors and qualifying customers. Place company literature and give-away items at the back of your booth space so interested attendees will have to come inside to get them. Don?t block the booth with tables, whi

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