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Added for You - Networking Your Way to Profits: Part 2 'Creating Your Elevator Speech'
I've heard other internet marketers who were involved in network marketing programs (MLM companies) say that they had been discouraged to work their business because it was MLM. This had not happened to me, until just very recently.Yesterday someone that I know asked me regarding my online business: "Well, isn't that MLM?" Then proceeded to inform me that I shouldn't count on that as my main source of income. (As a note, this person did not have any real experience in the marketing industry.)Apparently the network marketing industry has received a bad reputation - at least in some circles.Okay, what is MLM?MLM (as most people know) stands
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You kn
Checking everywhere for information about jobs and writing? Well grab a pen and some paper because you're about to get two very solid recommendations on how you can have BOTH!While the two concepts sound like they come from two very different planets, there are people out there who've manage to meld the two.1) BECOME A COPYWRITERAs a former copywriter having worked at some of the biggest ad agencies in NYC, I have first hand knowledge of what it takes to break into the creative side of the ad game. And it ain't pretty. But it's more rewarding than you can comprehend. So we press on.Putting a portfolio together of 16 spec ads (fake ads) that show how well
Have you ever been introduced to someone and when you ask what they do they’ve replied “Oh, I’m an accountant” or “I’m a solicitor/attorney” or “I’m a financial adviser”. Ya-awn! Bo-oring!
Did you know that there are different aspects to accountancy, finance and the law that can be quite fascinating. No, really! But only if they hit your hot-spot. Because when someone says ‘accountant’ or ‘finance adviser’ it is so-oo easy to assume we know all we need to know, isn’t it?
But how about…
“Well, you know how some business owners are just too busy to keep an eye on the financial aspects of their business, which means they are often paying too much tax or worse, missing the danger signs of the business heading for insolvency, don’t you?”
“What I do is keep an eye on the business finance, save on taxes and provide timely management reports, which means the business owner can still keep their finger ‘on the profit pulse’ whilst driving their business growth.”
Don’t you think that sounds more interesting than “I’m an accountant”?
And once you’ve got your main ‘Elevator Speech’ sorted you can distil it down into a 1-liner like this!
“I stop companies over-paying on taxes”
Developing Your Own Elevator Speech
Find the answers to these questions and you have the start of your elevator speech.
Step 1: What is the real problem you can solve for people? If not a problem, how can you enhance their life or experience – home, personal, health, wealth or business?
If you’re not sure, ask your existing customers or clients what they were specifically looking for when they purchased from you.
Step 2: What was the consequences of this problem or lack of something? Were they losing sales? Friends? Income? Home comforts? Again, ask your existing customers if you are not clear about the ‘which means…’
Step3: What do you supply (product or service) that addresses this need? How can you resolve their problem?
Step 4: What benefits will people enjoy? What are the consequences of taking advantage of what you offer? Are they happier, richer, healthier, more profitable, more productive?
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You kno
If you're not really careful with how you hire the expert technical staff on your payroll, you could end up training and nurturing a future competitor. In this article, you'll learn how to minimize your risk.Consider this example:Your firm (ABC Consulting) hires a technical person and pays for their Microsoft, Cisco, or Citrix training. This person gets really skilled and get lots of great field experience.Now, one day the employee wakes up says, “You know what? I don't think I want to work for ABC Consulting anymore. I'm going to start my own consulting company out of my spare bedroom. And take 'my' clients with me.”Be Prepared for Potential Disasters
But how about…
“Well, you know how some business owners are just too busy to keep an eye on the financial aspects of their business, which means they are often paying too much tax or worse, missing the danger signs of the business heading for insolvency, don’t you?”
“What I do is keep an eye on the business finance, save on taxes and provide timely management reports, which means the business owner can still keep their finger ‘on the profit pulse’ whilst driving their business growth.”
Don’t you think that sounds more interesting than “I’m an accountant”?
And once you’ve got your main ‘Elevator Speech’ sorted you can distil it down into a 1-liner like this!
“I stop companies over-paying on taxes”
Developing Your Own Elevator Speech
Find the answers to these questions and you have the start of your elevator speech.
Step 1: What is the real problem you can solve for people? If not a problem, how can you enhance their life or experience – home, personal, health, wealth or business?
If you’re not sure, ask your existing customers or clients what they were specifically looking for when they purchased from you.
Step 2: What was the consequences of this problem or lack of something? Were they losing sales? Friends? Income? Home comforts? Again, ask your existing customers if you are not clear about the ‘which means…’
Step3: What do you supply (product or service) that addresses this need? How can you resolve their problem?
Step 4: What benefits will people enjoy? What are the consequences of taking advantage of what you offer? Are they happier, richer, healthier, more profitable, more productive?
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You kn
How strong are your business relationships? In today’s fast-paced society, the frenetic pace of work and life ensure that we won’t get very many chances to make that good first impression. The following guidelines will allow you to maximize the trust that others’ place in you and make a good impression each and every time.1. Be Responsive* Return all calls within 24 hrs (minimum) The simple act of getting back to people that contact you via phone is a lost art. Most business people overlook how important it is to return all calls quickly. It displays respect for the message and for the person calling you, essentially sending the message, “Your call is as importan
Don’t you think that sounds more interesting than “I’m an accountant”?
And once you’ve got your main ‘Elevator Speech’ sorted you can distil it down into a 1-liner like this!
“I stop companies over-paying on taxes”
Developing Your Own Elevator Speech
Find the answers to these questions and you have the start of your elevator speech.
Step 1: What is the real problem you can solve for people? If not a problem, how can you enhance their life or experience – home, personal, health, wealth or business?
If you’re not sure, ask your existing customers or clients what they were specifically looking for when they purchased from you.
Step 2: What was the consequences of this problem or lack of something? Were they losing sales? Friends? Income? Home comforts? Again, ask your existing customers if you are not clear about the ‘which means…’
Step3: What do you supply (product or service) that addresses this need? How can you resolve their problem?
Step 4: What benefits will people enjoy? What are the consequences of taking advantage of what you offer? Are they happier, richer, healthier, more profitable, more productive?
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You kn
Substitute teaching! How would the world manage without the substitute teacher? School systems would perish, children would be ignorant, contract teachers would have to work all the time, principals would jump off tall buildings and parents would cry.That is why substitute teachers are paid half the salary that contract teachers get. Fair enough; after all, the substitute doesn’t have to plan everything, doesn’t have to attend tedious faculty meetings where the administrator and his most ambitious teachers drone on for hours about nothing. The substitute has it cushy.Well, not entirely. No benefits. The substitute teacher never knows whether or not there will be work
If you’re not sure, ask your existing customers or clients what they were specifically looking for when they purchased from you.
Step 2: What was the consequences of this problem or lack of something? Were they losing sales? Friends? Income? Home comforts? Again, ask your existing customers if you are not clear about the ‘which means…’
Step3: What do you supply (product or service) that addresses this need? How can you resolve their problem?
Step 4: What benefits will people enjoy? What are the consequences of taking advantage of what you offer? Are they happier, richer, healthier, more profitable, more productive?
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You kn
Changing jobs at the senior level?We’d all like someone out there doing the hard work for us. And we’d like to believe that recruiters are there for us . . . on the lookout for job opportunities for us . . . opening doors for us . . . giving us the inside track to high-paying employment opportunities.NOT!Executive recruiters do not work for you. They are retained by a company to find someone to fill a slot. They are paid by the company. And that’s where their loyalty is.They are matchmakers who may have an interest in you. Here are three qualifications they are looking for in a candidate.1. You’re easy to sell to their clients. You have the
Now hone the answers you’ve got into short, succinct statements and precede each with the template words:
Step 1 “You know how…
Step 2 “Which means …
Step 3 “Well, what I do is…
Step 4 “Which means …
Nuances to Consider
A few things to keep in mind;
1) Always say “You know how some people/companies/businesses…” Nobody likes to be told they’ve got it wrong. You have to be subtle; saying some people or some companies implies it’s a problem other people or companies have – not you or the person you are speaking to. If he identifies with the problem you describe he can ask questions and if he doesn’t, you haven’t insulted him by implying he does.
2) Being an observant sort of person, you probably noticed in the examples I included the words “don’t you?” at the end of the first ‘which means’, didn’t you? Including these words gets the other person nodding their head (or thinking “Yes”) in agreement with you. It involves them in what you are saying, starts to create rapport and opens them up for the ‘solution’ you are going to describe.
3) Be specific wherever possible. If you can quote figures that catch people’s attention it makes your speech more memorable and people seek you out to find out more.
Let me give you my elevator speech to demonstrate what I mean…
“You know how some companies send out sales letters and get very low numbers in response, which means they spend hundreds or thousands of pounds ($) on printing and postage with very little return, don’t you?
Well, what I do is increase the response to those letters by anything from 262% to 353%, or even more, without spending a penny (?) extra on print and postage, which means they get a substantial increase in sales and profits.”
The figures you quote, which must be truthful because you may be asked to substantiate them, makes your speech far more credible and intriguing.
Develop and Practice
Work on the real solutions you offer, especially if you can identify something that is unique to you or your company. And use the speech whenever you can. At first you will feel awkward giving this little ‘speech’. But after practising and saying it a few times it will become more natural.
At this stage you might be tempted to change the wording. Do be careful – the structure is important. You don’t want to lose the opportunity to intrigue new people you are introduced to, and getting the opportunity to expand your network of contacts. Cr
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