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Added for You - Networking Your Way to Profits: Part 1 'The Power of The Elevator Speech'
Too often, when people think of Six Sigma and black belts they see them as having an elitist connotation. The opinion that Six Sigma is elitist or that black belts are elitist, however, are false. In its purest form Six Sigma is a “way of life” for an organization serious about process improvement. It just happens to have certain characteristics that people like to throw stones at. That some people have come to believe this false notion is because they have misinterpreted the nature of Six Sigma and not seen the complete picture.There is an air of mysteriousness that surrounds what Six Sigma black belts do. People experience projects where black belts are left alone to crunch numbers and work on long projects
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea
Posters are one of the earliest forms of advertisement. They derived their name from the posts (dividing roads for general public and the horse carriages) to which paper pamphlets using lithographic stone printing were pasted. Posters have been used as a means of visual communication, advertisement and propaganda. They help in creating awareness, inspiring people and mobilizing support or loyalty for a cause. Apart from their functional aspect, posters have gained popularity as a unique and inexpensive form of creative expression, often with immense aesthetic appeal. It is precisely because of this that posters have become prized possessions and collectibles. Posters are also inexpensive decorative items, especially
The ‘Elevator Speech’ – Part 1
Create your own business network and you create a wealth of opportunity. The opportunity to find business; give business and introduce business people to each other. Concentrate on creating a network of contacts who know you, trust you and, eventually recommend you. The most effective way of doing this is to make sure you know what he /she offers – so you can recommend him/her. Then he wants to ‘return the favour’ by recommending you.
Before he can suggest you to other business contacts, or even decide if he wants you in his network, he needs to know what you do and why he should recommend you. Your challenge is to get him to decide you are a valuable addition to his network right from the word ‘Go!’ That’s where having a powerful, succinct – perhaps even intriguing – elevator speech works magic for you.
The idea is very simple, but extremely effective. The intention is to give a powerful or intriguing introduction, when you first meet someone, so people ask for more information – rather than ‘switching off’. The name; ‘Elevator Speech’ originates from the US and refers to the time it would take to ‘ride the elevator’ to the top of a high-rise building – about 30 seconds.
And that’s about the maximum amount of time you have to keep someone’s attention after they ask “What do you do?” If your answer is boring or long-winded he (or she) starts looking for a way to ‘escape’ from you.
There are many ‘elevator speech’ structures and theories around. I first came across this particular one at a Jay Abraham’s seminar in London in 1994. It was introduced by one of his co-presenters and the structure made it so easy for a beginner to use.
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea a
When negotiating with a mirror you cannot win and you are better off not to play. When negotiating with a mirror you will always win and save the day. Who is who, which is right, does it really matter we have been here all night? You see, when negotiating with a master of psychology you may find yourself debating your own words and eating them as you go. Lets take the President of Iran, for every word uttered by our leadership, he simply uses rhetoric to mirror it back.When we said we would liberate Iraq. He made a statement to the World; do not worry soon we will liberate Israel and free those people. When we had war games, he had war games. When we brought out a new electronic attack F-18 or EA-18 they annou
Before he can suggest you to other business contacts, or even decide if he wants you in his network, he needs to know what you do and why he should recommend you. Your challenge is to get him to decide you are a valuable addition to his network right from the word ‘Go!’ That’s where having a powerful, succinct – perhaps even intriguing – elevator speech works magic for you.
The idea is very simple, but extremely effective. The intention is to give a powerful or intriguing introduction, when you first meet someone, so people ask for more information – rather than ‘switching off’. The name; ‘Elevator Speech’ originates from the US and refers to the time it would take to ‘ride the elevator’ to the top of a high-rise building – about 30 seconds.
And that’s about the maximum amount of time you have to keep someone’s attention after they ask “What do you do?” If your answer is boring or long-winded he (or she) starts looking for a way to ‘escape’ from you.
There are many ‘elevator speech’ structures and theories around. I first came across this particular one at a Jay Abraham’s seminar in London in 1994. It was introduced by one of his co-presenters and the structure made it so easy for a beginner to use.
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea
Many talented and intelligent people invent many new tools and devices that are helpful in many ways. These inventions are a result of months and years of meticulous research and planning in a specific field or area. Most of the inventors are common people with absolutely no knowledge of the intricacies of the legal and patent related issues.Many invention-marketing companies provide their professional services to people with fresh new ideas about new products. They help in all the legal, financial and marketing issues for the invention to turn into a profitable venture. These companies provide many relevant services such as patent assistance, market research, prototype development, engineered drawings, comput
The idea is very simple, but extremely effective. The intention is to give a powerful or intriguing introduction, when you first meet someone, so people ask for more information – rather than ‘switching off’. The name; ‘Elevator Speech’ originates from the US and refers to the time it would take to ‘ride the elevator’ to the top of a high-rise building – about 30 seconds.
And that’s about the maximum amount of time you have to keep someone’s attention after they ask “What do you do?” If your answer is boring or long-winded he (or she) starts looking for a way to ‘escape’ from you.
There are many ‘elevator speech’ structures and theories around. I first came across this particular one at a Jay Abraham’s seminar in London in 1994. It was introduced by one of his co-presenters and the structure made it so easy for a beginner to use.
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea
Randy Gage, checked out hundreds of companies before coming out of retirement and choosing his next vehicle for building wealth. As an experienced Network Marketer I was relieved to finally find a simple formula to explain to prospects, and to understand myself, how to spot a company that is poised for major growth and success. If you’re in the industry already, perhaps you’d like to check out how your company measures up to the formula. (Perhaps not!) As I have often heard it said, it is as important to know where you are, as it is to know where you are not… For those of you who are looking at fresh opportunities – this is especially for you. Finding a good Home Based Business can be very confusing so I hope the
There are many ‘elevator speech’ structures and theories around. I first came across this particular one at a Jay Abraham’s seminar in London in 1994. It was introduced by one of his co-presenters and the structure made it so easy for a beginner to use.
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea
Once upon a time, when I was a front line employee at a food manufacturing plant, I had a supervisor, I'll call him "Fred" who intimidated most of his employees. When anyone called in sick, Fred would slam down the phone before the conversation ended. To most of us line workers, it seemed that this was his way of punishing anyone who tried to get by with calling in sick or playing hookey.Fred also used other intimidation tactics to control his workforce. When someone approached him with a complaint, he made no bones about expressing his irritation: In a raised voice he would say, “That’s just the way it is.” In most cases his tactics worked. His employees learned not to express grievances because it was a no
The ‘speech’ has 4 specific elements:
“You know how…”
“Which means …”
“Well, what I do is…”
“Which means …”
I thought this was such a brilliant way of introducing yourself I enthusiastically ‘spread the word’ amongst my own business colleagues.
And something suddenly struck me… an awful lot of them just ‘didn’t get it’. Oh, they got the idea alright, and they seemed to understand the principle. But when they tried to put it into practice for themselves they either went on for too long (in some cases the elevator could have gone up and down a dozen times before they finished!) or they missed the point of highlighting a serious problem and demonstrating a solution with a real benefit or an intriguing notion.
Let me tell you about one example...
I’d agreed to give a presentation on business networking with a good friend and business colleague of mine, who organises corporate events and exhibitions and offers training on how to get the most out of attending an exhibition. Our presentation was at a business breakfast meeting – we have quite a few of these in the UK. Now, Chris is absolutely brilliant at networking, but he hadn’t come across the Elevator Speech before. We decided it would be a good tool to share with the delegates and Chris agreed to write his own Elevator Speech as a demonstration.
This is what he came up with…
“You know how some business people attend exhibitions but don’t know how to work their stands”
“Which means they don’t get the business contacts they need”
“Well, what I do is train them how to work the stand properly”
“Which means they get new business from the exhibition”
Although this was OK; it does actually describe what Chris does for the exhibiting company, it really didn’t hit any ‘hot buttons’ for anyone listening.
You see, the first statement “You know how...” must reveal a hot problem – whether real or perceived. Chris’ first attempt just didn’t state a problem people could identify with.
So what is the real problem businesses see in exhibit
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