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  • Added for You - Join the Club? The Case for Airport Lounges

    The Ex Factor
    Organising a party can be a stressful affair, organising catering, venue, entertainments etc. coupled with the stress of formulating a strategy that will get all of your 'fashionably' late friends to the venue at roughly the same time is often more of a trial than we expect (I have cryptic little numbers marked in my address book next to certain names which allow me to keep tabs on roughly how late each friend is likely to be. Hence, if the party begins at 8 o'clock sharp, Rita gets told 7, Rick 7.30 and Pam, who is known for a certain excess enthusiasm, 8.15). Even with the best laid plans, you can still be reasona
    reat--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the

    Creative Offline Marketing - Part I
    Package Inserts – If you’re going to mail out a product or package to a customer anyway, always tuck a sales letter for another product in the package. It won’t cost you any more, and when your customer receives that package, he or she will be pleased with the product (assuming your product isn’t junk) and be more favorable towards another purchase from you. You can also joint venture with other companies that target your niche market and get them to include your insert when shipping their product.Mini-seminars – A great way to bundle up all of your products and services and sell them from the platform. It’s
    We've all seen them. The entrances are as unobtrusive as possible while still letting members know where they are. The names are regal, invoking red carpets, crowns, and other images of pomp and circumstance. From time to time, the doors slide open so people can walk in or out. But for most of us, that view from the outside is all that we see of the members-only airport lounge.

    Tens of thousands of people belong to one or more airport lounge network in the United States alone, and the numbers increase dramatically outside America's borders. For those who diligently pay their annual members (which may be as high as $400 or more), access to an airport lounge is well worth the price.

    Then again, there are millions of people who don't belong to an airport lounge. They sit in the terminal, patiently waiting for their flights, and don't seem any worse for the experience. But have they weighed the options and decided the lounge membership wasn't worth the price--or did they just not have enough information to even consider joining?

    Like most questions, the answer depends on the person. Let's start with some information on what an airport lounge (or "club") is and what services it offers.

    Each of the seven "legacy" airlines in the United States--that is, the ones that remain from the days of regulation, which are American, United, Delta, U.S. Airways, Northwest, Continental, and Alaska Air--has its own lounges. Major overseas airlines also have their own lounges, and there are several networks of affiliate lounges that belong to airports rather than specific airlines. None of the domestic low-cost carriers, such as JetBlue or Southwest, operates a lounge network.

    To get into an airport lounge, you need to meet one of several criteria that make you eligible:

    • Members are always welcome.
    • Airlines that belong to the same alliance (Star Alliance, oneworld, SkyTeam) or have specific partner agreements may allow members of their partners' lounges to use theirs as well.
    • International passengers traveling in Business or First Class (but not domestic First Class passengers) are typically given complimentary lounge access.
    • Some airlines grant complimentary access to top-level elite members of their frequent flyer programs.
    • American Express Platinum cardholders are given complimentary access to some airlines' lounges when traveling with those airlines.
    • You may be able to purchase a day pass upon request.
    Inside a lounge, you'll find a quiet business atmosphere with comfortable chairs, tables, and desk space for laptops. Whenever possible, lounges are built with interesting views. There's usually wireless Internet access; some clubs make it complimentary, while others charge a nominal fee. The same is true for bar service, though a bar is almost always present. You'll typically find at least one television, magazines and newspapers. Snacks, coffee, and non-alcoholic drinks are always complimentary.

    Airport lounges also offer their members access to private ticketing agents who can process requests for upgrades and seat assignments, make changes to reservations, and handle other services. In keeping with the standard model of giving the best service to the most important customers, airlines tend to put senior-level staff into their lounges, which can be a real benefit if a flight is cancelled or you need to make complex last-minute changes.

    Great--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the

    Gravitational Marketing for Small Businesses - Eleventh Law: Your Most Valuable Asset
    The most valuable asset a small business and independent sales professional has is not their car, their office or the staff – it's the database of customers and prospects.Here's a tid-bit of confidential information you need to know.The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past cu
    t seem any worse for the experience. But have they weighed the options and decided the lounge membership wasn't worth the price--or did they just not have enough information to even consider joining?

    Like most questions, the answer depends on the person. Let's start with some information on what an airport lounge (or "club") is and what services it offers.

    Each of the seven "legacy" airlines in the United States--that is, the ones that remain from the days of regulation, which are American, United, Delta, U.S. Airways, Northwest, Continental, and Alaska Air--has its own lounges. Major overseas airlines also have their own lounges, and there are several networks of affiliate lounges that belong to airports rather than specific airlines. None of the domestic low-cost carriers, such as JetBlue or Southwest, operates a lounge network.

    To get into an airport lounge, you need to meet one of several criteria that make you eligible:

    • Members are always welcome.
    • Airlines that belong to the same alliance (Star Alliance, oneworld, SkyTeam) or have specific partner agreements may allow members of their partners' lounges to use theirs as well.
    • International passengers traveling in Business or First Class (but not domestic First Class passengers) are typically given complimentary lounge access.
    • Some airlines grant complimentary access to top-level elite members of their frequent flyer programs.
    • American Express Platinum cardholders are given complimentary access to some airlines' lounges when traveling with those airlines.
    • You may be able to purchase a day pass upon request.
    Inside a lounge, you'll find a quiet business atmosphere with comfortable chairs, tables, and desk space for laptops. Whenever possible, lounges are built with interesting views. There's usually wireless Internet access; some clubs make it complimentary, while others charge a nominal fee. The same is true for bar service, though a bar is almost always present. You'll typically find at least one television, magazines and newspapers. Snacks, coffee, and non-alcoholic drinks are always complimentary.

    Airport lounges also offer their members access to private ticketing agents who can process requests for upgrades and seat assignments, make changes to reservations, and handle other services. In keeping with the standard model of giving the best service to the most important customers, airlines tend to put senior-level staff into their lounges, which can be a real benefit if a flight is cancelled or you need to make complex last-minute changes.

    Great--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the

    The Keys to the Kingdom: Finding PAIN
    It is easier to find men who will volunteer to die, than to find those who are willing to endure pain with patience. -Julius CaesarOne day I was talking with one of the technicians at Lanier named Bill Wilbur. We were talking about why people paid more for some things than others did. Bill said something that I never will forget; “You can’t pay too much for something you really want!” Over the years I have found this statement to be right on the money. If this is the case then how do you get your prospect to really want your product? The answer is simple. Get them to see your product solving a major problem
    ort lounge, you need to meet one of several criteria that make you eligible:

    • Members are always welcome.
    • Airlines that belong to the same alliance (Star Alliance, oneworld, SkyTeam) or have specific partner agreements may allow members of their partners' lounges to use theirs as well.
    • International passengers traveling in Business or First Class (but not domestic First Class passengers) are typically given complimentary lounge access.
    • Some airlines grant complimentary access to top-level elite members of their frequent flyer programs.
    • American Express Platinum cardholders are given complimentary access to some airlines' lounges when traveling with those airlines.
    • You may be able to purchase a day pass upon request.
    Inside a lounge, you'll find a quiet business atmosphere with comfortable chairs, tables, and desk space for laptops. Whenever possible, lounges are built with interesting views. There's usually wireless Internet access; some clubs make it complimentary, while others charge a nominal fee. The same is true for bar service, though a bar is almost always present. You'll typically find at least one television, magazines and newspapers. Snacks, coffee, and non-alcoholic drinks are always complimentary.

    Airport lounges also offer their members access to private ticketing agents who can process requests for upgrades and seat assignments, make changes to reservations, and handle other services. In keeping with the standard model of giving the best service to the most important customers, airlines tend to put senior-level staff into their lounges, which can be a real benefit if a flight is cancelled or you need to make complex last-minute changes.

    Great--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the

    Stop Smoking - This Works for Three out of Four Smokers: Part 2
    Quitting SmokingYour resistance is diminished after a couple of drinks – so ask your drinking friends not to offer you cigarettes, and try staying away from alcohol for a week or two.Cigarettes help us to relax – cigarettes are a stimulant, and it may feel like they help you to relax, because they satisfy the craving. Learn to relax properly and do some self-hypnosis on yourself by listening to a stop smoking CD. Sit down somewhere comfortable, and tense, then relax your muscles, and breathe deeply.You love the first cigarette of the day, with your tea or coffee – at these times gargle with mout
    es, and desk space for laptops. Whenever possible, lounges are built with interesting views. There's usually wireless Internet access; some clubs make it complimentary, while others charge a nominal fee. The same is true for bar service, though a bar is almost always present. You'll typically find at least one television, magazines and newspapers. Snacks, coffee, and non-alcoholic drinks are always complimentary.

    Airport lounges also offer their members access to private ticketing agents who can process requests for upgrades and seat assignments, make changes to reservations, and handle other services. In keeping with the standard model of giving the best service to the most important customers, airlines tend to put senior-level staff into their lounges, which can be a real benefit if a flight is cancelled or you need to make complex last-minute changes.

    Great--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the

    Mobile Phones - The Call of the Hour
    The need of the hour is communication. The better one communicates the more chances he or she exercises to become successful in any endeavor. In this fast-paced world, stagnation in any point of a business deal may results into an unimaginable crisis in economic viability, and sustenance of the establishment. Mobile telephony is one such medium of communication that probably has shaped the modern world to be what it is today. It has facilitated on-the-go communication and today business transactions are made on the fly. The use and the following success of the mobile phones stems from the necessity of individuals to
    reat--but as we mentioned earlier, outright membership in an airport lounge system may cost as much as $400 or more per year. So, is it worth it?

    Maybe. If you travel often, and particularly if you travel overseas or have a lot of layovers, belonging to an airport lounge can provide a very welcome place to collect your thoughts and recharge between flights. Something as simple as a friendly greeting, followed by a cup of coffee and a danish, may change the whole tone of a trip.

    Frequent flyers who do most of their flying with a particular airline tend to have the most incentive to join their favorite airline's lounge (club). Elite members often get discounts on membership; some airlines let their elite members pay for their memberships with miles rather than dollars. If you fly often but don't use a particular airline, you may be better off with one of the airport-based networks--depending on which airports you use and whether participating lounges are available.

    In the end, joining an airport lounge is a very personal decision. You're trading some form of currency, whether cash or miles or even brand loyalty, for an upgraded customer service experience. Whether the benefits outweigh the cost is something you'll need to decide for yourself. But whether you choose to be among the tens of thousands who sign up or the millions who don't, you can be comfortable with one thing: you made an informed decision that was right for you.

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