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Added for You - Jump-Start Your PR Know-How and Results in Short Order for the New Year
Mexico is the #1 consumer of soda in the world per capita. Mexicans thirst for new beverages is great but supply is small. Learn how to be the first to market to penetrate this growing marketMexico has always been at the top of the list when it comes to Beverage Consumption. Mexico leads most categories in beverage or is in the top 10 per capita and as a country.Superstores, supermarkets and convenience stores give beverages number 1 priority in shelve space. When you go into some of these stores you see how different the beverage shelves look.I often travel Monterrey, Mexico City, Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow, look at all this soda"! I'm talking about pallet after pallet on the retail
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs
Direct-mail marketing works for so many things and it works in nearly all types of businesses. Targeted direct-mail advertising works the best for retailers who pick a specific zip code or zone where they believe their customers to be. Generally they will send out direct-mail marketing pieces within a 10-mile or 15-mile radius of their retail establishment. And they will send out coupons to entice people to come in and shop. Then they will make sure the customer service is great in order to keep the customer coming back.Direct-mail marketing advertising is meant to get someone to do something and in the case of the business generally to get them to buy something. It does not always have to be like that. Politicians often use direct mail marketing as well and the
If you are a newbie to public relations and need to jump-start your PR know-how, I invite you to subscribe to some excellent and FREE ezines that will deliver useful, powerful, and proven ideas to your email box on a regular basis.
Ezine is short for “electronic magazine.” Ezines offer news your readers (clients, prospects and referral sources) can use to run better businesses or live better lives as a result of your expertise. They can be as simple as a free email tip sent to a list of people who have given you permission to market to them online (absolutely no spamming!) or as elaborate as a longer electronic newsletter. Ezines are powerful because they keep you in front of your audience 26 times a year if you send them biweekly, and 52 times a year if you send them weekly. That means you have 52 chances to connect with your readers with quality tips, information, and resources, while using 20% of the content to sell your products and services.
Here are two of my favorite ezines. Make a habit of reading them regularly. You’ll learn a lot and be inspired and equipped to get into action with new ideas and resources to catapult your growing business to a higher level of awareness and success.
www.publicityhound.com
www.prsecrets.com
The beauty of ezines is that you get to learn from the masters of their craft, and you get to know the authors and their unique perspectives over time. When you need to turn to an expert to solve a problem or pain you are experiencing with your own business, these are the experts who you will call first. It will be as though you’ve been working with them and getting to know them for months just because you have invited their ezines into your own inbox.
Speaking of which, do you write an ezine of your own? If not, give that consideration. Mine is among the most powerful tools in my lead generation toolbox. If you need help identifying a supplier, consider www.constantcontact.com and www.aweber.com. Both come highly recommended by ezine publishers from coast to coast and around the world who reach audiences large and small.
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs,
A friend has informed you that there is a job opening in his office. You’re intrigued, especially since it seems as if it is time to move on from your current job. You immediately begin the process of applying for the position, drafting your cover letter and fine-tuning your resume.However, you’re forgetting a very important point. Before you do anything else, you should research the company you are hoping to work for.At first, you might wonder why such research is necessary. After all, research is time-consuming and can be difficult at times. Also, if you are planning to apply to more than one company, you may think you simply don’t have the time to do any research.The fact is, you cannot afford not to research prospective employers. Such research
Here are two of my favorite ezines. Make a habit of reading them regularly. You’ll learn a lot and be inspired and equipped to get into action with new ideas and resources to catapult your growing business to a higher level of awareness and success.
www.publicityhound.com
www.prsecrets.com
The beauty of ezines is that you get to learn from the masters of their craft, and you get to know the authors and their unique perspectives over time. When you need to turn to an expert to solve a problem or pain you are experiencing with your own business, these are the experts who you will call first. It will be as though you’ve been working with them and getting to know them for months just because you have invited their ezines into your own inbox.
Speaking of which, do you write an ezine of your own? If not, give that consideration. Mine is among the most powerful tools in my lead generation toolbox. If you need help identifying a supplier, consider www.constantcontact.com and www.aweber.com. Both come highly recommended by ezine publishers from coast to coast and around the world who reach audiences large and small.
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs
Reaching millionaire status used to seem like an incomparable task reserved only for the intellectually gifted or the insanely lucky. However, these days obtaining a million is becoming less and less of a feat. I was shocked by the number of millionaire's that actually exist in the U.S. today. It is estimated that over 2,770 new millionaire's are created per day (in the U.S. alone!). How insane is that? That number was almost impossible to believe until I found several sources that reported about the same estimate.It is also reported that the ways in which these people achieve millionaire status varies greatly. There is no direct connection between millionaire's and a particular industry. What does this mean to us?.... Well, actually quite a bit.WHAT D
Here are two of my favorite ezines. Make a habit of reading them regularly. You’ll learn a lot and be inspired and equipped to get into action with new ideas and resources to catapult your growing business to a higher level of awareness and success.
www.publicityhound.com
www.prsecrets.com
The beauty of ezines is that you get to learn from the masters of their craft, and you get to know the authors and their unique perspectives over time. When you need to turn to an expert to solve a problem or pain you are experiencing with your own business, these are the experts who you will call first. It will be as though you’ve been working with them and getting to know them for months just because you have invited their ezines into your own inbox.
Speaking of which, do you write an ezine of your own? If not, give that consideration. Mine is among the most powerful tools in my lead generation toolbox. If you need help identifying a supplier, consider www.constantcontact.com and www.aweber.com. Both come highly recommended by ezine publishers from coast to coast and around the world who reach audiences large and small.
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs
It's always hard to be sure, isn't it, exactly when to follow up on a quote?I would always recommend within 48 hours for the following reasons:1) It is still a good time frame where people remember they have received your quote2) It shows that you are interested in helping them to get what they want3) Makes prospective clients feel cherished that you are interested in making sure their needs are met4) It allows you to iron out any potential misunderstandings and to 'get a feel' as to whether or not you have got the job. If they are still waiting on quotes from other Plumbers they will remember that you were prompt, courteous and interested.5) It helps you to plan ahead.As incredible as it sounds, I know some Plumbers who never
Speaking of which, do you write an ezine of your own? If not, give that consideration. Mine is among the most powerful tools in my lead generation toolbox. If you need help identifying a supplier, consider www.constantcontact.com and www.aweber.com. Both come highly recommended by ezine publishers from coast to coast and around the world who reach audiences large and small.
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs
Coffee vending machines are a way to provide people who like their coffee with an option to keep caffeinated all day. These machines take money, allow for customized selections (such as cream, sugar, and special flavors), dispense a paper or cardboard cup, and pour the liquid into the cup. The customer takes the cup out, and the coffee is steaming hot.As with most other types of vending machines, coffee vending machines require the use of an electrical outlet. Make sure there is one nearby in a wall before getting too far into the negotiation process. It would be embarrassing to talk to the location owner at length and seal the deal, only to find that there is no way for your coffee to be heated up. It could mean a lot of extra work, too, if you were to arrive with t
These ezine authors have become my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Secrets to share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to say:
Joan Stewart:
Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs, and blogs pull in traffic like a magnet and draw visitors to your Website. If you don’t know what blogs are or how to start one, do a search on Google and get as smart as you can as fast as you can, or your competitors will leave you in the dust.
Start building valuable relationships with media people, and identify at least one media contact at each media out where you want coverage. Ask “How can I help you?” Listen. Then do what they say.
Don’t limit your publicity activities only to traditional media. Bloggers, podcasters and other “new media” are in a position to spread the word about you much quicker than traditional media can, and to a wider audience.
Susan Harrow:
Your headline dictates whether a reporter will read your release. The press releases that make the media call are those that incorporate a strong story idea about a topic that includes, but is not directly about them. One of my copywriters came up with this headline: While most kindergarteners are picking their noses and feeding their broccoli to the dog, six-year-old Jace Richards was publishing his first book.
Do you notice how specific that is? Most publicists and people doing their own PR make the mistake of creating a headline that's big and broad. Wrong. Make it small and specific. The narrower your topic, the more arresting it will be.
If you are among the many who want to get on Oprah, visit her Website at this link: http://www2.oprah.com/tows/intheworks/tows_works_main.jhtml to get a sneak peek at what Oprah producers are looking for. Tie your story, service, product or cause directly into what they need and you've got a chance of getting on the show. Submit your 2000 character (about 350 words) idea through her Website. Producers are standing by. One client of mine got called back within an hour.
When you submit an idea to Oprah, never pitch yourself, your product, service or cause. Pitch a topic that will resonate with her audience. Map out who the guests will be, how you imagine the segment to unfold and what visuals you plan to use. The producers need to SEE your idea in order to understand if it's right for them or not. Make sure to include your credentials--why you and only you would be the best guest for the topic you're pitching.
As for my own best advice to you, here it is. Brainstorm yo
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