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Added for You - Press Releases: 6 Simple Ways to Get Your Name in Print
It's 2006-Do You Have a Human Resource Strategy
This new century demands that management have adaptive skills working across the generation diversity that exists in today’s workplace. No doubt people are an organization’s most precious asset. Today, unlike any other time in history, that asset is filled with generational diversity. This diversity sits side-by-side, shoulder-to-shoulder, cubicle-to-cubicle and warehouseman to warehouseman. This generational diversity can create tension, mistrust and conflict and negate loyalty to the company in general.How is T
ith a cultural trend This new century demands that management have adaptive skills working across the generation diversity that exists in today’s workplace. No doubt people are an organization’s most precious asset. Today, unlike any other time in history, that asset is filled with generational diversity. This diversity sits side-by-side, shoulder-to-shoulder, cubicle-to-cubicle and warehouseman to warehouseman. This generational diversity can create tension, mistrust and conflict and negate loyalty to the company in general.How is T
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think o
Save on Scrapbooking Supplies Using These Tips
Scrapbooking can be an expensive hobby. From patterned paper, accents, embellishments, and cardstock, it all adds up. I've been scrapbooking for about 7 years and at first, I went to all the fancy specialty scrapbook supply stores, where things are more expensive. Over the past several years though, I have found some great ways to save cash.Scrapbooking Supplies at a Discount The most obvious way to save money is to find a place to shop that sells scrapbooking supplies at a discount. I have found that websit
Want to get some good press coverage, but don’t know where to begin? Afraid your business hasn’t done anything newsworthy lately?Scrapbooking can be an expensive hobby. From patterned paper, accents, embellishments, and cardstock, it all adds up. I've been scrapbooking for about 7 years and at first, I went to all the fancy specialty scrapbook supply stores, where things are more expensive. Over the past several years though, I have found some great ways to save cash.Scrapbooking Supplies at a Discount The most obvious way to save money is to find a place to shop that sells scrapbooking supplies at a discount. I have found that websit
Nonsense!
With a little imagination, some creative spin, and an eye- grabbing press release, your business can be newsworthy in no time at all.
Here are some things you can do to get started. Each one gives you an excellent reason to send out a press release to the media. Play your cards right and you’ll be shocked at how much coverage your business will receive.
Hold a contest
This is a great excuse to send out multiple releases over a period of time. Send out an initial press release that announces the contest and gives the details. Let people know how they can participate and why the contest is being held.
Then, send out another release after the winner has been selected. This gives you one more chance to plug your company. For best results, make the contest a recurring event so you can contact the press on a monthly or weekly basis.
Upgrade your product
No matter how big or small it is, the press should be notified anytime you make a change to your product line-up. I’ve written press releases for minor software upgrades that hardly seemed worth mentioning.
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
When the results are in, send out an overview of the findings to the press. Then direct people to your website where they can download the complete report—preferably in return for an opt-in to your mailing list.
Align with a cultural trend
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think of
California Limited Liability Company Names
Guidelines for selecting a LLC NameSelecting a name for your LLC is one of the first steps in organizing your LLC. The California Secretary of State, will first check to make sure that your selected name is not currently in active use by another California LLC. In the State of California, LLC and Corporation names are distinctly separate. For example, it is possible to have similar names that only differ by the corporate identifer. There can be a name of 'Company Name, LLC' and 'Company Name, Inc.'.
od of time. Send out an initial press release that announces the contest and gives the details. Let people know how they can participate and why the contest is being held. Guidelines for selecting a LLC NameSelecting a name for your LLC is one of the first steps in organizing your LLC. The California Secretary of State, will first check to make sure that your selected name is not currently in active use by another California LLC. In the State of California, LLC and Corporation names are distinctly separate. For example, it is possible to have similar names that only differ by the corporate identifer. There can be a name of 'Company Name, LLC' and 'Company Name, Inc.'.
Then, send out another release after the winner has been selected. This gives you one more chance to plug your company. For best results, make the contest a recurring event so you can contact the press on a monthly or weekly basis.
Upgrade your product
No matter how big or small it is, the press should be notified anytime you make a change to your product line-up. I’ve written press releases for minor software upgrades that hardly seemed worth mentioning.
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
When the results are in, send out an overview of the findings to the press. Then direct people to your website where they can download the complete report—preferably in return for an opt-in to your mailing list.
Align with a cultural trend
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think o
Discovering How Models Get Working
If there is one thing that a lot of people agree on is that it's going to take a lot of work and dedication to get to where you want to go in life. The years of hard work and dedication to a purpose are worth the effort in the end and getting there is half the fun, even though it might not seem exactly so when you are trying to make a name for yourself at first.The way models go about getting their first contracts can range from anywhere from sheer luck to flat out hard work that pays off eventua
that hardly seemed worth mentioning. If there is one thing that a lot of people agree on is that it's going to take a lot of work and dedication to get to where you want to go in life. The years of hard work and dedication to a purpose are worth the effort in the end and getting there is half the fun, even though it might not seem exactly so when you are trying to make a name for yourself at first.The way models go about getting their first contracts can range from anywhere from sheer luck to flat out hard work that pays off eventua
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
When the results are in, send out an overview of the findings to the press. Then direct people to your website where they can download the complete report—preferably in return for an opt-in to your mailing list.
Align with a cultural trend
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think o
One Step Closer to Bankruptcy
I have written a couple articles so far about the downfall of GM and Ford, although I have mostly focused on GM. GM announced today that they are going to offer some 113,000 hourly employees a severance package in the six figure range to leave and waive their rights to their healthcare benefits.If I were in the position of some of these workers I would have a difficult decision to make. You have to weigh the fact that you would possibly get $140,000 to walk away from GM and the healthcare benefits you have work
ve easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries? I have written a couple articles so far about the downfall of GM and Ford, although I have mostly focused on GM. GM announced today that they are going to offer some 113,000 hourly employees a severance package in the six figure range to leave and waive their rights to their healthcare benefits.If I were in the position of some of these workers I would have a difficult decision to make. You have to weigh the fact that you would possibly get $140,000 to walk away from GM and the healthcare benefits you have work
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
When the results are in, send out an overview of the findings to the press. Then direct people to your website where they can download the complete report—preferably in return for an opt-in to your mailing list.
Align with a cultural trend
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think o
Engineers Make Great Inventors
Or is it that inventors make great engineers? Either way, they go hand-in-hand.Engineers of virtually any specialty get paid to experiment with the technologies of today and add in improvements of their own. In the process, they often create new, useful inventions that may be eligible for a patent.Engineers invent new technologies for the rest of us.There are many engineers (otherwise known as inventors) in history. I’m sure you’ll recognize the names of a few.For instance, take Leonardo da V
ith a cultural trend Or is it that inventors make great engineers? Either way, they go hand-in-hand.Engineers of virtually any specialty get paid to experiment with the technologies of today and add in improvements of their own. In the process, they often create new, useful inventions that may be eligible for a patent.Engineers invent new technologies for the rest of us.There are many engineers (otherwise known as inventors) in history. I’m sure you’ll recognize the names of a few.For instance, take Leonardo da V
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think of a trend that you can build a press release around?
Provide a case study
Tell the press how your product or service had a dramatic impact on one of your customers. Let them know what the problem was, how you solved it, and what life is now like for your customer.
And remember, your company is not the focus here -- at least, not directly. The focus should be on your customer or client, and how they overcame a problem by usi ng your products or services. Don’t worry, you’ll have room for a quick plug at the end of the release.
This list is by no means exhaustive. There are literally dozens of reasons to contact the press about your business.
Remember, editors and journalists live and die by the press releases they receive. If you’ve got a story that will interest their readers, you may just find yourself with a new best friend.
So get started today and I look forward to seeing your name in print!
© 2006 by R. Cory Fossum. All rights reserved.
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