Tags |
|
|
Links |
|
|
Added for You - Press Release Primer - Are You Ready to Grab Some Attention?
Will Fed Rate Hikes Fuel Business Owner Burnout?
Heads up to business owners. The recent Federal Reserve short-term interest rate hike was the 15th consecutive increase since June 2004 and the first since Ben Bernanke took over as chairman of the central bank in February.The Fed indicated that even more rate hikes may be necessary in the next few months. "Some further policy firming may be needed to keep the risks to the attainment of both sustainable economic growth and price stability roughly in balance," the Fed said in its statement.Translation: more rate hikes ahead, let’s hope it doesn’t hurt the economy and your business.The target for the federal funds rate is now 4.75 percent, the
br>Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are takiHeads up to business owners. The recent Federal Reserve short-term interest rate hike was the 15th consecutive increase since June 2004 and the first since Ben Bernanke took over as chairman of the central bank in February.The Fed indicated that even more rate hikes may be necessary in the next few months. "Some further policy firming may be needed to keep the risks to the attainment of both sustainable economic growth and price stability roughly in balance," the Fed said in its statement.Translation: more rate hikes ahead, let’s hope it doesn’t hurt the economy and your business.The target for the federal funds rate is now 4.75 percent, the
The Benefits of Reciprocal Linking
Linking and link exchanges are when two websites agree to display one another’s websites URL on their website. This usually happens o a specifically made page - The Link Page.Why Link Exchange?Links pages generally don't make great reading, their main purpose is to drive traffic and increase your websites popularity. They do this in an advertising promotion way. Visitors to other websites see your link and click on it. Your chances of this are increased if your link appears on a page with relevant information to your website content.But the main objective of links is for the purpose of search engines. Search engines count the number of links
Press releases have the potential to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio. I write quick content daily for websites. When a good subject doesn't come to mind, I turn to a news search engine for inspiration. Quite often the top results are press releases or news articles feeding from those press releases. Some of these releases inspire me; others are empty promotion with nothing of interest to me or my site visitors. Here are some tips on the making of a great press release.
Linking and link exchanges are when two websites agree to display one another’s websites URL on their website. This usually happens o a specifically made page - The Link Page.Why Link Exchange?Links pages generally don't make great reading, their main purpose is to drive traffic and increase your websites popularity. They do this in an advertising promotion way. Visitors to other websites see your link and click on it. Your chances of this are increased if your link appears on a page with relevant information to your website content.But the main objective of links is for the purpose of search engines. Search engines count the number of links
Know your reader.
Balance between writing for the target audience (newspaper reader, radio listener, web surfer) and writing for an editor, reporter or journalist who may take up your subject or even reprint the story. Hooking both the media and the end consumer will result in a snowball of PR. Remember, a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening with the hot topic points.
Style
A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.
Keep it brief, accurate and readable. The media isn't looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don't exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.
Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are takin
Branding: All My Ex's Live In...
...my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ‘something’ wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even the taste of burnt pizza. Yup, all of these sensory experiences can bring any memory rushing back to the front of your mind.So, what does this have to do with branding?Have you ever smelled french fries and said, “Oh, I could go for McDonald’s
othing of interest to me or my site visitors. Here are some tips on the making of a great press release.
...my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ‘something’ wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even the taste of burnt pizza. Yup, all of these sensory experiences can bring any memory rushing back to the front of your mind.So, what does this have to do with branding?Have you ever smelled french fries and said, “Oh, I could go for McDonald’s
Know your reader.
Balance between writing for the target audience (newspaper reader, radio listener, web surfer) and writing for an editor, reporter or journalist who may take up your subject or even reprint the story. Hooking both the media and the end consumer will result in a snowball of PR. Remember, a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening with the hot topic points.
Style
A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.
Keep it brief, accurate and readable. The media isn't looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don't exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.
Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taki
Career In Telemetry Nursing
Most people have a lot of nice things to say about nursing. This could be one of the things that made nursing an interesting career option. But, did you know that there are a lot of areas of specialization in the big world of nursing?Having a career in the field of nursing can take you to a wide selection of various specialization. If you dream of becoming a nurse, then you should start choosing what to specialize on the soonest possible time in order for you to have ample time to consider where to focus on your studies. But if you are a registered nurse already, you may want to put some spice on your career and explore one of the most rewarding specializa
e decisions based on the first few words of each article. Pack the opening with the hot topic points.
Most people have a lot of nice things to say about nursing. This could be one of the things that made nursing an interesting career option. But, did you know that there are a lot of areas of specialization in the big world of nursing?Having a career in the field of nursing can take you to a wide selection of various specialization. If you dream of becoming a nurse, then you should start choosing what to specialize on the soonest possible time in order for you to have ample time to consider where to focus on your studies. But if you are a registered nurse already, you may want to put some spice on your career and explore one of the most rewarding specializa
Style
A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.
Keep it brief, accurate and readable. The media isn't looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don't exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.
Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taki
Losing Your Job Without Losing Yourself
When we lose our jobs, no matter the reason, we lose a big part of our identity. Think of the last several times you met new people. After names are exchanged and polite comments made on whatever event you are attending, the question quickly arises: "What do you do?"It's a pleasant starting point for conversation and usually gives rise to many questions or a lively discussion. It also allows us to measure and preliminarily judge each other. Until we really start to know someone as an individual, we tend to deal in broad generalizations and stereotypes. By learning what work a stranger performs, we start making assumptions about their values: education, soc
ve use of some filler content or extra information within a report, column or website. Don't exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.
When we lose our jobs, no matter the reason, we lose a big part of our identity. Think of the last several times you met new people. After names are exchanged and polite comments made on whatever event you are attending, the question quickly arises: "What do you do?"It's a pleasant starting point for conversation and usually gives rise to many questions or a lively discussion. It also allows us to measure and preliminarily judge each other. Until we really start to know someone as an individual, we tend to deal in broad generalizations and stereotypes. By learning what work a stranger performs, we start making assumptions about their values: education, soc
Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taki
Communication is the Key
I know we've heard this saying quite a bit when it comes to any type of business, especially Direct Sales. However, are you truly communicating with everyone you come in contact with?First off, let's break this down into the different ways we should be communicating.Potential Customers OnlineEmail can pile up quickly, but regardless it's important to take the time to reply to those who contact you about your business. Save the message boards, groups, newsletters, and funny forwards for later. At least until you've made sure you've properly replied to every personal message about your business.Potential Customers OfflineThis is v
br>Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taking a fresh look can make a big difference in the writing quality. Printing a copy to read also helps you see it differently.
I know we've heard this saying quite a bit when it comes to any type of business, especially Direct Sales. However, are you truly communicating with everyone you come in contact with?First off, let's break this down into the different ways we should be communicating.Potential Customers OnlineEmail can pile up quickly, but regardless it's important to take the time to reply to those who contact you about your business. Save the message boards, groups, newsletters, and funny forwards for later. At least until you've made sure you've properly replied to every personal message about your business.Potential Customers OfflineThis is v
Attach images if the PR publisher allows it. If you have image rights or public domain images to publish then this is one more way to make your content usable by others. Permission regarding quotes is important as well within a press release since the exposure can be significant.
Anatomy of a Typical Press Release
- Headline
- Headlines should have a hook. Make people wonder where they stand or curious about an outcome. For example, "Are you a lunatic? Research may surprise you!"
- Summary
- Some PR publishers allow a summary after the Headline. This is a second chance to grab attention. Make it strong and to the point.
- Date Instructions - capitals are often used
- FOR IMMEDIATE RELEASE
- FOR RELEASE BEFORE __/__/__
- FOR RELEASE AFTER __/__/__
- Contact Information
- Make it as easy as possible to be contacted. You don't want to even appear to be hiding. Reporters may work odd hours, so use a phone number you can answer day and night.
- Body
- Resist the temptation to tell it all.
- Hit the high points in a few paragraphs under 350 words.
- Make the reader want to visit your site or call your company for more details.
- Pack the best parts in the beginning, inverted pyramid style. This makes it easy if an editor needs to shorten it.
- About Us
- If you feel the need to include a couple sentences about the company, this is a good place to tag it on. "In busin
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/33765/added4u-Press-Release-Primer--Are-You-Ready-to-Grab-Some-Attention.html">Press Release Primer - Are You Ready to Grab Some Attention?</a>
BB link (for phorums):
[url=http://www.added4u.com/article/33765/added4u-Press-Release-Primer--Are-You-Ready-to-Grab-Some-Attention.html]Press Release Primer - Are You Ready to Grab Some Attention?[/url]
Related Articles:
How To Develop Great Money Making Ideas
Business Productivity: Are These 7 Strongholds Blocking Your Success?
Bookmark it:
|