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Added for You - Top Five Publicity Myths
Only a few years ago my approach to business was very much along the lines of risk avoidance. I didn't want to take risk, not at all.In the last few years I have spent more time than ever with risk takers. Talking and meeting with these people has
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media
If only there were no questions involved in getting a job!If you've been following NBC's "The Apprentice," you know who Omarosa Manigault-Stallworth is. She's had the honor of being fired by Donald Trump (and others, according to "People" magazin
1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.
2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.
3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.
4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media t
I spent last Thursday hosting several staff training sessions at the Hyatt Regency McCormick Place. It was incredible! From the housekeepers to the bellman to the sales force, all employees at the property made it obvious why they're one of the most p
2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.
3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.
4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media
"Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something," Hans Magnus Enzensberger.Culture affects everything we do. This applies to all areas of human life from personal relationships to conduc
3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.
4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media
Authentic -- Noun; undisputed credibility; the quality or condition of being authentic, trustworthy, or genuine; worthy of trust, reliance or belief.Ever heard these phrases? They all refer to authenticity.
4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media
So….what’s inside Profit Lance? Well, for starters (literally ;)), it is more than just another over-hyped, all BS e-book. It might as well be called an educational system, because that’s what it is! You’ll be amazed at what you’ll find inside, some mig
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you (and might actually be) is just one of many "hot" pitches that the media receive. Unless it is a major event (usually a grim one), the media takes their time determining their interest in a story. That's why constant follow-up is so necessary for all pitches.
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