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Offshore Software Development Battlefield
In early years of this decade, companies had started realising the benefits of outsourcing the activities to the experts that provides them competitive advantage. With more and more companies outsourcing

:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.

Another high-end men's lifestyle magazine? Yes, it's a quarte

It is Human Nature to Propagate
Many believe that it is human nature to make up stories, embellish and tell tall tales. Indeed it appears that these folks who say this are right, it must be human nature, because it is getting harder an

Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.

Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.

While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.

CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.

Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.

Another high-end men's lifestyle magazine? Yes, it's a quarter

Why Learning Organisations Make Horse Sense
Flogging a dead horse is a commonly used idiom here in the UK. If someone is trying to convince someone else to do or feel something without any hope of succeeding, we say they're flogging a dead horse.

ntertainment, food, fashion, and travel. Contact Weber at 212-416-2207.

CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.

Another high-end men's lifestyle magazine? Yes, it's a quarte

Is the Back of Your Business Card Blank?
A big business mistake many people make is spending a lot of time and effort on a new business card and not utilizing the space on the back. Look at that stack of cards in your drawer with the rubber ban

rt Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.

CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.

Another high-end men's lifestyle magazine? Yes, it's a quarte

Info Products Go to the Bank
I have been playing the money game for the last 25 years. First, as an investment banker and venture capitalist, then as a high-tech entrepreneur. Three years ago I decided to quit the corporate world an

chief booker, 201-735-2622.

Another high-end men's lifestyle magazine? Yes, it's a quarte

Do Manufacturing Processes Make it Impossible for Food and Drug Companies to Create Healthy Products
Many believe that the manufacturing and food processing systems make it nearly impossible for large Corporations to produce healthy foods and drugs, but is this really true and is it fair to condemn our

:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.

Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.

And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.

Spread the word.

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Finding the right employee for a certain company position is not an easy task, and oftentimes it can be downright frustrating. Of course you only want the most qualified person to occupy the vacant position to maximize the productivity and strengthen the company. A bad hire can be a huge waste of time and money and a big cause for a headache. Traditionally, finding a prospective employee to fill a position is done by posting an ad in the classifieds section of the newspaper or a magazine. It can also be announced over the radio. After doing this, you just wait for the resumes or the applicants to come personally. There are head hunters that you can hire who have access to a lot of applicant databases. These methods are all still done today and they are fairly effective, but if you want optimal and wide-ranging results at an affordable fee with the convenience of 24-7 access to databases, then it is time to turn to executive search solutions.

Firing poor performers is one of the toughest jobs any manager has to do. Lack of good training makes it even harder.

How hard is it to run a Public Relations campaign for a major Hollywood Sex Symbol and Icon of an Era like Paris Hilton? Well it is not so easy actually, as the spin has to keep up with her own fast paced life style. Paris Hilton is a brand all to her own and she potentially has more market value than Madonna did during her reign of popularity.

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