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How To Make SURE Your Prospects Stay Glued To Your Sales Copy!
If you want to make sure your prospects stay GLUED to your sales copy once they start reading, then this is the most exciting and important message you will ever read!Keeping your prospects glued to your sales copy isn't easy, but remember what I said yesterday:The sole purpose of your first paragraph is to get you to read your second paragraph. And being the smart marketer you are, you therefore "automatically" know, the purpose of your second paragraph is...Correct!The purpose of the second paragraph is to get you to read the third paragraph.Good going there sunshine -- no need to bring you back from the dead -- at least not yet anyway.So today we'll look at the second paragraph of our mock display ad.Again, you can check out that original ad (and even print out a copy of it) right here:http://www.kingofcopy.com/tips/real_estate_ad_071505.htmThe second paragraph says, "We have developed a completely unique real esate system which not only helps our agents easily earn over $100,000 a year, but a

our knowledge base. Let's get started...

WHAT IS PUBLICITY?

Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of

Why Does a Hiring Decision Take So Long?
We’ve all been there. You submit your application for a job you would be perfect for, but don’t hear from the company for three weeks. They call to invite you to an in-person interview, but the earliest they can see you is another two weeks away! You think that the in-person interview has gone well, but considering that you don’t hear from the company for another month, you think that you’re out of the running—until they invite you back for another interview. Is this the newest version of Chinese water torture? Are they so disorganized as an organization that they can’t show you some respect? Does this mean that they are a bad company to work for?I know that it can seem like hiring managers have absolutely nothing better to do than drive you slowly insane. I am here to personally assure you that as a hiring manager for 10 years, I definitely had much better things to do than torture job applicants. Let’s look at the hiring process from the company’s perspective.A job opening comes about one of two ways, either someone has left the position, or a new po

One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.

Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage. And...with the addition of new e-mail based media release services...even the paper, envelopes and postage can be eliminated.

Most new businesses start out on the proverbial shoestring budget. There never seems to be enough money available to do needed advertising.

Professional marketing assistance seems like an unaffordable dream, and there is always "one more piece of equipment" that needs to be purchased.

Add-in other concerns, and it's no surprise that marketing and promotion end up last on the long list of perceived needs. They should be among the first!

A well-executed and on-going publicity program can dramatically improve your chances of success in the marketplace. Whatever you want to achieve promotionally...you'll accomplish it faster and less expensively with a knowledge of the publicity game. You can generate high volumes of traffic to your web site, increase direct sales, generate qualified sales leads, shorten your selling cycle, enhance your image, and boost your cash flow, with free publicity!

Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:

==> cheap...

==> & available.

While I can't make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Let's get started...

WHAT IS PUBLICITY?

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of

Ways to Generate More Business Quickly
1. Identify the ideal characteristics of an ideal customer. How do you know what kinds of businesses to attack if you have not identified your ideal client? Once you know what type of business to target then have a meeting with your sales force to see if they are focusing on the right type of customers. It is important to also understand who else supplies your target market. Is it possible to meet your competition and see if there is a reciprocal arrangement that would work well for both of you?2. Use email marketing – you can now buy lists that are tailored to your specific requirements. These are people or businesses that have opted in to receive emails from other businesses. Using email marketing is the cheapest method of marketing and depending on the products you sell it can often be the most lucrative in terms of money spent versus money made.3. Contact all old customers who no longer buy from you – They used to be a customer once, why not again? Before you pick up the phone find out why they stopped buying in the first place! Make sure you have a solu

.with the addition of new e-mail based media release services...even the paper, envelopes and postage can be eliminated.

Most new businesses start out on the proverbial shoestring budget. There never seems to be enough money available to do needed advertising.

Professional marketing assistance seems like an unaffordable dream, and there is always "one more piece of equipment" that needs to be purchased.

Add-in other concerns, and it's no surprise that marketing and promotion end up last on the long list of perceived needs. They should be among the first!

Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:

==> cheap...

==> & available.

WHAT IS PUBLICITY?

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of

Barter, The Electronic Handshake
Business owners are always looking for ways to lower expenses. Bartering allows you to build your profit into your expense and conserve your cash flow. It’s just one more tool to use to increase the chances of your company’s success. You gain more customers in the process because these are not people that you would have normally done business with.You have more to gain than just new customers, once you've bartered successfully with another business owner, you open yourself up to a new business relationship that can help your company grow for years to come.Bartering online makes it easy to approach companies that you may never have thought of doing business with. Joining an online barter club is a smart and simple way to find business owners in your area willing to barter for goods or services you require.Some companies deal with barter currency, others charge membership or transaction fees and some provide their service at no cost. The best suggestion I can offer is to shop around and decide what is right for your company.Whatever barter site yo

t marketing and promotion end up last on the long list of perceived needs. They should be among the first!

Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:

==> cheap...

==> & available.

WHAT IS PUBLICITY?

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of

Employees Commit Corporate Fraud
Imagine the following scenario; Ten years ago you decided to quit your job and start your own company. For ten years you worked hard, made sacrifices, and it paid off in the end. One of your first employees, a loyal, hard working employee has been by your side the whole way.Things were going great. Until about eight months ago.All of a sudden, clients whom you had worked for for years were not returning your calls or e-mails. Then, sales from your online products site started dropping dramatically. One day, out of the blue, that long time devoted employee did not show up for work, nor would they return any calls.What you did not know was that employee who you trusted with your life had spent the last eight months intercepting / reading all your e-mails, installing monitoring software on your computers to watch everything you do, contacting clients without your permission with the explicit purpose of feeding them false information. The employee was downloading all proprietary code for you online products store, setting

eads, shorten your selling cycle, enhance your image, and boost your cash flow, with free publicity!

Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:

==> cheap...

==> & available.

WHAT IS PUBLICITY?

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of

Business Success Strategies - Lies That Trap Us
As a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome, I'm quite familiar with the lies we tell ourselves.You know these lies. They're the ones that keep us stuck and away from our dreams. We might not be where we want to be in our business or our lives, but change is hard. It's uncomfortable. Worse, change forces us to face our fears.So the lies allow us to stay put. Right where we're stuck. They give us a reason NOT to change.And these lies keep us from having the business and/or life we've always wanted.So what are these lies? Below are a few of my favorites (although this is by no means an exhaustive list).1. If I would just work a little harder, I could get everything done. (This lie also has a part 2 -- the guilt that happens when you don’t get everything done.)Working harder isn't the answer. Having a realistic idea of what you can do in a day is.Unfortunately we're not Superman. We don't have super powers. We're human. And there's only so much we can do in one day by ourselve

our knowledge base. Let's get started...

WHAT IS PUBLICITY?

Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.

It's important, however, to differentiate a legitimate news story from what should be paid advertising.

To acomplish this, editors typically ask themselves two questions when reading your press release:

* Who cares?

* Who already knows?

If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.

Remembering the old axiom of "Nothing is older than yesterdays news", it also becomes obvious that your news release must be timely. In other words, the news must, in fact, be new.

THE TOOLS OF PUBLICITY...

The principle tools of publicity are:

* News Release

* Press Kit

* Press Conference

* Feature Story

* Letters to the Editor

* Media Lists/Selection

The news release is the most useful (and most used) form of communicating news to the media. When coupled with a well-selected media list, the simple news release is a very powerful tool that you can start using today.

THE NEWS RELEASE...

Your release (news story) should typed, double-spaced, with wide margins on one side of 81/2" x 11" plain white paper (or letterhead). Never hand-write a news release.

Keep it simple. Follow the standard news story format of Who, What, Where, When, Why, and How, and you can't go wrong. Use simple sentences (seven words or less). Use short paragraphs (seven sentences or less).

Use as many simple single-syllable words as possible. Remember, you're trying to convey news...not impress William F. Buckley. Omit the supe

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What's the best way to go about teaching English in Japan? The good news is that there are quite a few. Some of them even offer you a free plane ticket! Here we go...

Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums. It’s arguably become *the* mode of modern-day communication – more so than the telephone, certainly more so than letter writing. There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing.

Marketing without the right message will do a business about as much good as no marketing at all. But how does a small business owner know what that right message is? Here's a tip that makes it easy to make sure your marketing message is right on.

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Added for You - How to Generate Free Publicity for Your Product, Service, or Cause

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