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Transcending the Blaming Culture
Many organizations have a blaming culture. A blaming culture is where blaming is a common occurrence. Blaming behaviors include pointing the finger, complaining, criticizing, and making excuses. In a blaming culture time and energy are spent proving someone else is wrong, proving that one's self is not wrong, evading accountability and responsibility, avoiding honest communication and accumulating data for proof of blame or innocence. The tendency to blame stifles communication. It destroys trust and creates stress. Blaming creates an environment of fear. As the world renown quality expert, W Edward's Deming said, we need to drive out all fear for organizations t

2. Your headline should summarize your story in ten words or less. It tells the editor, at a glance, if your story is newsworthy or not. Avoid adjectives like “amazing” and “exciting’. It’s a turn off for journalists. A simple title such as,“MarketingBiz.com Announces Launch of Newsletter Service” is better than, “MarketingBiz.com to Launch Exciting and Interesting New Service.” Remember, this is news, not advertising

Interviewing: How to Stay Out of legal Hot Water
Some interviewers ask great questions; others ask dumb questions; and, worst of all, some ask questions that can get them into legal hot water.Every recruiter, hiring manager, executive, and department manager must realize that asking the wrong questions or making improper inquiries can lead to discrimination or wrongful-discharge lawsuits. These suits can be won or lost based on statements made during the interview process. To stay out of hot water:Avoid these seemingly non-threatening questions. Are you a U.S. citizen? (Seeking national origin. Do you have a visual, speech, or hearing disability? Are you plan

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.

There are no figures that show how many news stories are generated by press releases but my guess is that it runs into the hundreds and thousands, if not more. Many will be published word for word. Others will be paraphrased. But, either way the stories generate free, credible publicity for you, and your business.

So how do you convince reporters and editors to sit up and take notice of your company’s news? Write a press release that’s newsworthy, factual, topical, and then send it to the right people. It’s not as simple as it sounds, though, because the press is bombarded with information everyday and their priorities are not necessarily yours.

Have no fear. Here are 15 tips to help you write a press release that will impress reporters, and increase your chances of publication.

1. Don’t waste the reporters’ time submitting something that isn’t news. Find an interesting angle or a new twist and you’re almost guaranteed success. If you make your story sound dull it will probably end up in the trash. The best source for ideas is the magazines and newspapers themselves. Not the front page headlines but the one or two paragraph items on page three or page 10. Play close attention to these because they often suggest something bigger is afoot. If that something can tie into your product or service you’re on to a sure-fire winner.

Cheap Business Phones
Cheap business phones and phone systems are available from several U.S. as well as international manufacturers. Most business telephone systems essentially consist of several internal telephones, fax machines and other devices, connected to each other and to the outside world by a switching system. Switching systems, called PABXs or PBXs are distinguished from smaller systems by the fact that external lines cannot be normally selected at any individual extension.Smaller systems are called "key systems" and are cheaper than PBXs. A specific outgoing line is selected to make a call and external number is dialed on a key system. To make a call on a PBX system

ess releases but my guess is that it runs into the hundreds and thousands, if not more. Many will be published word for word. Others will be paraphrased. But, either way the stories generate free, credible publicity for you, and your business.

Have no fear. Here are 15 tips to help you write a press release that will impress reporters, and increase your chances of publication.

Asking: A Key to Your Business Success
Many small business owners like us have a difficult time asking for business. It's not that we don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it?And this is one of the most common ways that small businesses stay really, really small, and sometimes peeter out altogether. They don't ask for the business, or they don't ask for it often enough to create a successful and sustainable business.Here are 5 easy ways that you can ask for the business that if you implement on a consistent basis will guarantee that your business - and your bott

ght people. It’s not as simple as it sounds, though, because the press is bombarded with information everyday and their priorities are not necessarily yours.

Have no fear. Here are 15 tips to help you write a press release that will impress reporters, and increase your chances of publication.

The One Absolute Thing To Know
I can tell you from experience that the single most important thing to do while running a small upcoming business is save, save, save.This message is more for the guy or girl who is just getting started. It is true that most businesses fail in the first year or two. Trust me, I was almost one of them. In fact I was one of them the first time around.Yes I failed at business. The reason that I failed was the same reason that most fail. We ran out of money. When I first started my company I was very young and I spent every dime that I made. Mostly out of necessity I paid my personal bills, my company bills and what ever was left I spent on the things t

almost guaranteed success. If you make your story sound dull it will probably end up in the trash. The best source for ideas is the magazines and newspapers themselves. Not the front page headlines but the one or two paragraph items on page three or page 10. Play close attention to these because they often suggest something bigger is afoot. If that something can tie into your product or service you’re on to a sure-fire winner.

Culture Eats Strategy For Lunch
I was speaking to group in Atlanta recently and this phrase was stated to me after my speech by one of my audience members….”Culture eats strategy for lunch”.I was compelled by what this meant, especially as regards processes such as customer service. Simply put, the statement implies that companies who establish a particular culture in their business will be superior in practice than those who forsake culture for strategy or process. Culture will win every time.Take a look at the finest companies in providing service, such as LL Bean, Nordstrom, The Ritz-Carlton, Chick-fil-A and others. A close look will reflect an actual culture that permeates

3. Make sure your lead sentence contains all the main points of your story. It should tell the reader who has done what, where, why and when. Try not to let this sentence ramble on. Make sure it’s straight to the point and contains only essential information.

4. Include all the benefits of your product or service. If your product is 20% cheaper, say so. If your service can help make your client, healthier or wealthier, say so. Concentrate on the advantages to the consumer because no one cares about the advantages the product has to you.

5. Add detail to your story. In the body of your release add extra information in order of importance. But beware, editors delete paragraphs from the end so make sure you include vital information early.

6. If possible include one or two quotes from reliable or expert sources. Quotes give a point of view, reflect the personality of the speaker and add a human element.

7. Keep the length to a single page if possible. Definitely no more than two. Anything over that becomes a chore for the editor. If you must go to two pages put “more” at the bottom of page one so the editor knows there is more to your story. At the end of your release put either the word “Ends” or ### or –30-. This let’s the editor know your release is over.

8. If you’re sending photos with your release, always include a caption listing the names of people in the photo. Include sources, contacts and the release date.

9. Avoid embargoes unless they are absolutely necessary. They are often used to make a story look more important than it actually is. Editors will rarely be fooled and you may find it’s counter-productive.

10. Sending your release t

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Advertising is already a part of business success. Without this process you cannot truly achieve your desired goal for your business success. If you want great savings from your printing and advertising project make use of brochures. These materials can help you save a lot of money and time compared to conventional medium used like television and radio.

Before you commit limited business resources to a new venture or target market - take a quick read of this article. There may be something here you did not consider!

At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on “their list”, while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion.

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Added for You - PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

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