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Added for You - In PR, You Pay When You Stray
Know Your Customers - How Well Do You Really Know Them?
Who are your customers? It is a question I often ask new clients. Can you categorize each of your customers into one of the following categories?Most Valuable Customers (MVC)MVCs are customers who generally give you most of their business now. “You want to retain their business, reward them for their loyalty, and make certain they receive the highest level of service. Train your people to recognize them, understand their value to the company, and anticipate their needs.”Most Growable Customers (MGC)These are the people that do business with you from time to time and are the most likely to become MVCs. They are more diffic
urden" who will carry your message to
you target audiences wWho are your customers? It is a question I often ask new clients. Can you categorize each of your customers into one of the following categories?Most Valuable Customers (MVC)MVCs are customers who generally give you most of their business now. “You want to retain their business, reward them for their loyalty, and make certain they receive the highest level of service. Train your people to recognize them, understand their value to the company, and anticipate their needs.”Most Growable Customers (MGC)These are the people that do business with you from time to time and are the most likely to become MVCs. They are more diffic
Principles of Marketing 101
Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.The seven underlying principles are Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Let’s begin with image.ImageMuch like people have an image so does their business. Some people are infor
Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.The seven underlying principles are Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Let’s begin with image.ImageMuch like people have an image so does their business. Some people are infor
Those "beasts of burden" who will carry your message to you target audiences wi
The Importance of Business Checks
So you’ve started your own business, and you’re as proud as can be! You’ve got your business cards, complete with the custom logo that you had created especially for your new endeavor. You’ve ordered the stationary, complete with your return address on the upper left hand corner of the envelope. The gold nameplate for your office door will be in any day now, and so will the matching one for your desk. Your new desk phone is already programmed with every phone number you could possibly need. You’re all set to go- or are you? You are, as long as you’ve ordered your business checks.Your own, personalized business checks are the proverbial “cherry on top” o
aytime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.So you’ve started your own business, and you’re as proud as can be! You’ve got your business cards, complete with the custom logo that you had created especially for your new endeavor. You’ve ordered the stationary, complete with your return address on the upper left hand corner of the envelope. The gold nameplate for your office door will be in any day now, and so will the matching one for your desk. Your new desk phone is already programmed with every phone number you could possibly need. You’re all set to go- or are you? You are, as long as you’ve ordered your business checks.Your own, personalized business checks are the proverbial “cherry on top” o
Those "beasts of burden" who will carry your message to you target audiences w
Who Is An Entrepreneur
An entrepreneur is defined as a person who undertakes a business, bold and difficult, with the chance of profit or loss. A true entrepreneur goes beyond this simple definition. He is not the creator of any new good or service. Rather, he is an optimist with the vision and creativity to turn an innovative idea into reality for benefit of others. He has the courage to undertake financial risk, to follow his dreams. He can see opportunity in a problem. He has a burning ambition and cleverness to succeed. He sets realistic goals, takes calculated risks based on facts and experience, works hard, is totally focused and motivated to make it happen.What is Entrepr
ame plan by juggling a press release against a radio
interview, or a brochure against an op-ed.An entrepreneur is defined as a person who undertakes a business, bold and difficult, with the chance of profit or loss. A true entrepreneur goes beyond this simple definition. He is not the creator of any new good or service. Rather, he is an optimist with the vision and creativity to turn an innovative idea into reality for benefit of others. He has the courage to undertake financial risk, to follow his dreams. He can see opportunity in a problem. He has a burning ambition and cleverness to succeed. He sets realistic goals, takes calculated risks based on facts and experience, works hard, is totally focused and motivated to make it happen.What is Entrepr
Those "beasts of burden" who will carry your message to you target audiences w
The Sign of a Great Leader - Consideration of Others
As much as we’d like everyone to be our clone: same work ethic, owner mentality, intelligence level, capable of seeing the big picture and multi-tasking, that’s just not reality. Let’s face it – you and I are the only truly superior business people and everyone else is striving to be us. But seriously, everyone brings their own special talents to the table.If all our associates were great sales people, who would handle finance, marketing, technology or human resources? As considerate leaders we have to look to the innate value of each associate or else our turn over rate will be greater than a fast food restaurant.In the Bible, Jesus describes the
iew, or a brochure against an op-ed.As much as we’d like everyone to be our clone: same work ethic, owner mentality, intelligence level, capable of seeing the big picture and multi-tasking, that’s just not reality. Let’s face it – you and I are the only truly superior business people and everyone else is striving to be us. But seriously, everyone brings their own special talents to the table.If all our associates were great sales people, who would handle finance, marketing, technology or human resources? As considerate leaders we have to look to the innate value of each associate or else our turn over rate will be greater than a fast food restaurant.In the Bible, Jesus describes the
Those "beasts of burden" who will carry your message to you target audiences w
Setting a Pitiful Example: Twenty-six Warnings to Heed *
TO: All Parents [and Employers and Managers]From: Your Child and/or EmployeeDate: The present timeRe: Don't Spoil me; Teach Me1. Don't spoil me. I know quite well that I ought not to have all I ask for. I'm only testing you.2. Don't be afraid to be firm with me. I prefer it; it lets me know where I stand.3. Don't use force with me. It teaches me that power is all that counts; I will respond more readily to being led.4. Don't be inconsistent. It confuses me and makes me try harder to get away with everything that I can.5. Don't make promises you cannot keep them. I
urden" who will carry your message to
you target audiences will come in handy at the right time.TO: All Parents [and Employers and Managers]From: Your Child and/or EmployeeDate: The present timeRe: Don't Spoil me; Teach Me1. Don't spoil me. I know quite well that I ought not to have all I ask for. I'm only testing you.2. Don't be afraid to be firm with me. I prefer it; it lets me know where I stand.3. Don't use force with me. It teaches me that power is all that counts; I will respond more readily to being led.4. Don't be inconsistent. It confuses me and makes me try harder to get away with everything that I can.5. Don't make promises you cannot keep them. I
For you, the main public relations consideration must be attracting the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achi
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