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Added for You - 7 Tips to Get More Mileage Out of Your Online or Offline Publicity
The Behavioral Selection Method (BSM) is quickly becoming the most utilized method of selecting candidates for employment. The reason: it is VERY effective.There are three kinds of information the recruiters are trying to get from you.1. Work & Education History / Certifications / Skills2. Specific Experiences3. Interest / DesiresYour resume will provide the “high-line” facts, such as where you went to school and what you’ve done, and for whom. All this really does however is tell the recruiter if you *seem* to have the requisite skills and backgrou
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in
Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.A number of years ago I was walking along the street near my home and office. I came upon a brand new Continental-type restaurant down a few steps from the street, very atmospheric. Standing outside was the chef/owner with pride of ownership written all over him. We fell into conversation, I congrat- ulated him, mentioned I was a publicist and he invited me in to talk.He explained that he was originally from New York
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
- it implies that the publication or website has given its
endorsement. The best part is that you can enjoy the benefits of
this "third party endorsement" long after the article has
appeared.
If you want to re-print an article from an offline publication in
its entirety, you must get permission from the publication. Most
publications have special re-print departments to help you.
The same rules apply for stories appearing on websites. To re-
print, take a screenshot - make sure to include the logo of the
media outlet.
If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in
"The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it." ~~ Alphonso Jackson -- Secretary of United States Department of Housing and Urban DevelopmentPrecautions for Software OutsourcingSoftware outsourcing is definitely a feasible business solution for all types of industries. Software plays an fundamental part in many diverse industries and because software is continuously evolving and developing it isn't many times practical to engage an in-house software employee cap
print, take a screenshot - make sure to include the logo of the
media outlet.
If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in
Have you heard about the Tireds? The Thirty-something Independent Radical Educated Drop-out. Tired is a new acronym recently unveiled as a successor to the high-earning Yuppies of the 80s and 90s. Well here is a story of a tired.Anthony Page (Working Nomad .com) was in 1995 sentenced to life in the corporate world of information technology. After 7 years of labour he was let out on parole for good behaviour and then started to discover our wonderfully diverse planet through independent budget travel.In November of 2003 he was returned to inside the prison walls of the C
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality is that fundraising is not easy, but it isn't impossible. There are some mistakes to avoid if you want to be more successful.1. Overestimating what your donors know about you A recent ad in "The Chronicle of Philanthropy" made this point very well. There is a pi
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in
Using contractors for your IT needs can be a good idea as it allows you to concentrate your company’s resources on your business. You also don’t have to administer holiday and sick pay and collect tax for contractors, and employing a person as a contractor can be up to 30% cheaper than taking them on as a full-time employee.But if you’re going down this route you need to understand exactly what a contractor is. Contractors are engaged to perform specific tasks or to produce certain results, and are usually paid on the completion of the tasks that they’ve been engaged for. They
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in your meeting room.
Make sure to distribute the story to your employees and suppliers
to build loyalty and company pride.
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
Handouts - Like advertising, claims in self-produced brochures &
mailings are taken with a grain of salt. But, if a credible
publication makes those same claims on your behalf, make sure it
gets "front page" placement in your sales materials.
* Speech handout: - One way to keep your speech working for you
long after the chairs are folded up is to distribute your article
with your business card and company information to all attendees.
* Business card: - Place an important quote from your article on
your business card.
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