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Added for You - 10 Tips for Tantalizing News Releases
Job growth--or lack of it--and the levels of unemployment continue to confuse obtuse government analysts and the Wall Street crowd.Why? They are ignoring the dramatic effect of rapidly-increasing self-employment.Recently, the weekly number of unemployed declined, but the number of newly-created jobs was very small. How could that happen when there were not enough new jobs created that week?Simple. More
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow
I talk to lots of editors, both print and electronic, and they cry a similar refrain when it comes to press releases: "Most of what I get is junk."Speaking as a former newspaper and magazine editor, the worst part of that scenario is that once an editor receives a press release that is junk, he or she is unlikely to open future communications from that business again, unless that business is a large corporation that cannot be ignor
publications to sell more books?
Master the art of writing magnetic media releases
that attract attention of editors and publishers.
A media release (which also goes by its former
name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.
Because of its official sounding name, authors often
make the mistake of sounding like Sgt. Friday of the TV show "Dragnet" when they write the release, and make it Too fact oriented.
Don't forget that real live people, editors and
producers, must pull the release from the fax machine and be motivated to read it.
Motivating Editors and Producers to Read Your Release
In today's world, getting editors and producers to
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.
As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow
Oprah. Nike. Starbucks. Phat Farm. Apple. Verizon. LiveStrong. Consciously or subconsciously it is estimated that people see over 5,000 marketing messages each day, this according to the “Father of Guerrilla Marketing”, Jay Conrad Levinson. These messages can range from a logo to a retail storefront. Regardless of your business type, marketing is by far one of the most critical skill sets that one must master in order to build a s
Don't forget that real live people, editors and
producers, must pull the release from the fax machine and be motivated to read it.
Motivating Editors and Producers to Read Your Release
In today's world, getting editors and producers to
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.
As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow
This is a pretty common statement from most of the national restaurant chains; "We don't take reservations." That's fine. But they do have "Call ahead seating." Wow, talk about the best of both worlds. They don't have to hold a table for a few minutes to satisfy a reservation commitment, but they do get the luxury of knowing that a party will be there at a particular time.What a great system for the restaurant. What a lousy sy
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow
One of the essential small business marketing tools lies in a marketing plan, although most small business owners do not relish planning. They would rather spend their time in trying to bring in a few more customers by doing much simpler things than planning big. In any case, most of them do not think that drawing up a plan for their small business will be of any use. The plan need not be elaborate, however. It involves taking just a few
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow
So how do you make extra money without working in a regular wage job. Sure if you save X dollars per hour in 4 weeks if you do not spend much you will have X times 4 dollars (weeks worth).But how would you like to make much more than that. More than that without getting into things that are bad for you. Well here is how you do it:Find something you like to do and help a neighbor, one that your parents know. Then do a really
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow up to see if the recipient
received the release. If this is a show or
publication you are keenly interested in,
call them with "new information"
designed to create more excitement
in featuring you.
8. Keep a notebook with you and
jot down names of appropriate media
contacts as you read publications and
hear radio interviews.
9. Journalists and producers need you
and your news, but will lose respect if
you hammer them with releases that
don't apply to their market or beat.
Discriminate.
10. Keep a "swipe file" of
clever advertisements or headlines
you can refer to when you need
a creative boost.
copyright 2004 Marisa D'Vari All rights reserved
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